Top Shopify Clothing Stores

Clothing is the most crowded category on Shopify and the most instructive one to study, because apparel storefronts have to solve problems no other niche faces: fit anxiety, return rates, and a purchase decision made almost entirely on photography. The 20 stores below are apparel shops in Koala's own store data, ranked by estimated monthly visits, with what each one sells, what its storefront does well, and how big an app stack it runs.

What makes an apparel storefront convert

Four things separate the stores that hold traffic from the ones that leak it, and every store in this list gets at least two of them right.

A fit answer before the cart. Clothing is the only category where the customer is guessing about the product's most important attribute. Size charts with real measurements, a stated fit note, and on-model shots at more than one body size do more for conversion than any app.

A returns promise stated up front. A Happy Returns survey commissioned by PayPal found that 81% of US adult digital consumers evaluate return policies before making a first-time purchase, and 55% abandon their basket if return procedures are inconvenient. The same research found 73% of shoppers treat a poor return experience as a reason to stop shopping with a store entirely. Burying that policy in the footer costs you buyers you already paid to acquire.

Photography that carries the brand. Apparel converts on images. The stores below that punch above their catalogue size all treat photography as the product page, not decoration on it.

A reason to come back. Apparel margins rarely survive paid acquisition on a first order. eMarketer data for Q1 2024, reported by Ecomhunt, put US clothing, shoes and jewellery at a 5.5% ad conversion rate with a $66 cost per acquisition, a healthy conversion rate attached to a brutal acquisition cost. Email flows, loyalty and a genuine second purchase are what turn that maths around.

20 best Shopify clothing and apparel stores

The traffic and app figures here come from Koala's own store intelligence, aggregated across the Shopify stores Koala tracks. That is a large sample of the platform rather than all of it, so read this as twenty apparel stores worth studying rather than a global ranking. Visit estimates are monthly. Every store was checked as trading before publication.

1. Chop Shop Store

Casual apparel and streetwear, and the largest apparel store in Koala's data by a wide margin at roughly 2.69 million estimated monthly visits. The storefront lesson is the app count: three installed apps, against a $18,199 estimated monthly app spend that says the few tools it runs are serious ones. Traffic at this scale does not require a crowded stack.

2. Marcella NYC

New York designed, European handcrafted womenswear positioning itself as "minimalism with an edge," with outerwear, shoes and bags alongside clothing. About 407,000 estimated monthly visits on 28 installed apps and a $107,794 estimated monthly app spend, one of the heaviest stacks in the category. The storefront leads with a clear promotional offer and free carbon-neutral shipping over $99, which is the kind of specific, above-the-fold promise that removes hesitation.

3. Corteiz

The London streetwear label trading as CRTZRTW, roughly 360,000 estimated monthly visits on five apps. Corteiz is the strongest argument in this list that scarcity beats merchandising: the storefront is deliberately sparse, drops are the marketing, and the whole thing runs on a light stack. Worth studying if you sell to a community rather than a market.

4. GIGI PIP

Premium women's hats, fedoras and straw hats, about 235,000 estimated monthly visits on 20 apps and a $108,299 estimated monthly app spend. A narrow catalogue treated as a category unto itself. The product pages sell the accessory as the outfit decision rather than an add-on, which is how a hat store earns a full-price customer.

5. Dearborn Denim & Apparel

Jeans designed, cut and sewn in Chicago, at roughly 219,000 estimated monthly visits on six apps and a $1,499 estimated monthly app spend. The whole storefront is built on one line, "a better way to buy jeans," backed by US manufacturing. Proof that a single credible story out-converts feature lists, and that it can be delivered on a small stack.

6. RobeMart

Wholesale and bulk robes, including spa robes, at about 164,000 estimated monthly visits on five apps. A B2B catalogue running on consumer Shopify, filtered by size, colour, fabric and length. If you sell into businesses, this is the storefront to copy: the filtering does the work a sales rep would otherwise do.

7. Bown of London

Luxury dressing gowns, smoking jackets and pyjamas, crafted since 1989, at roughly 156,000 estimated monthly visits on 16 apps. The store claims the UK's largest supply of its category and says so immediately. Specificity plus longevity is a defensible position that no amount of ad spend buys.

8. Luli Fama

Miami designer swimwear and resortwear, about 133,000 estimated monthly visits on 12 apps and a modest $2,900 estimated monthly app spend. Swimwear has the same fit problem as the rest of apparel with less fabric to hide it, and Luli Fama solves it with heavy editorial photography across the full size range.

9. Hari Mari

Premium flip flops and adventure footwear for men and women, roughly 122,000 estimated monthly visits on 21 apps and only a $1,500 estimated monthly app spend, which is a well-chosen free and low-cost stack. The store organises around a use case, "everyday exploring," rather than a product taxonomy.

10. Jungmaven

Hemp t-shirts, sweatshirts, tanks, pants, outerwear and bedding, about 109,000 estimated monthly visits on 21 apps and a $33,399 estimated monthly app spend. The sustainability claim is tied to a material rather than a slogan, which survives scrutiny in a category full of vague eco language.

11. Merrachi

Modest fashion built around confidence and unity, at roughly 105,000 estimated monthly visits on 10 apps. An underserved audience served properly. When a category has been ignored by mainstream retail, the storefront's job is mostly to show up and be excellent, and Merrachi's does.

12. Dangerfield

Australian alternative fashion with punk, goth and vintage-inspired designs, about 102,000 estimated monthly visits on 20 apps. Strong subculture identity carried consistently through product naming, photography and collection structure. Nobody lands on this store unsure what it is.

13. Whalerknits

Eighth-generation family knitwear from Fall River, Massachusetts, roughly 82,000 estimated monthly visits on six apps. The store says it builds its own machines, knits the cotton and sews every piece in house, and guarantees pieces for life. A lifetime guarantee is the most powerful returns answer in this entire list.

14. Ringers Western

Australian country clothing, work shirts, western boots, denim and accessories, about 79,000 estimated monthly visits on 20 apps and a $16,395 estimated monthly app spend. Free AU and NZ shipping over $150 is stated in the meta description, which means the offer reaches the shopper before the click.

15. The Black Tape Project

Metallic body tape and alternative fashion, roughly 62,000 estimated monthly visits on 15 apps. A genuinely unusual product carried by social proof, with the storefront doing the work of explaining what the product is and how it behaves. Non-obvious products need that paragraph, and most stores skip it.

16. Madda Fella

Key West inspired men's linen shirts, shorts and pants in 100% Irish linen, about 44,000 estimated monthly visits on 14 apps and a $13,999 estimated monthly app spend. Free shipping over $100 sits in the storefront's own description. A single fabric, a single mood, and a catalogue small enough to browse in one sitting.

17. MIKUTA

Berlin jewellery and accessories trading on "independent by nature," roughly 33,000 estimated monthly visits on 11 apps. Minimal copy, heavy visual identity. The store is a useful reference for anyone whose product photographs beautifully and reads dull in text.

18. Manto

Pakistani fashion built on Urdu poetry, with unisex kurtas, stoles and scarves for men and women, about 32,000 estimated monthly visits on 29 apps and a $20,544 estimated monthly app spend. The heaviest stack relative to traffic in this list, which is itself worth noting: apps are a cost, and 29 of them on 32,000 visits is a decision to interrogate rather than copy.

19. Salty Crush

Size-inclusive Australian women's fashion across dresses, skirts, tops, pants, jackets and knits, roughly 27,000 estimated monthly visits on 18 apps and a $55,000 estimated monthly app spend. The storefront states the size-inclusivity promise plainly, which is exactly where a shopper who has been burned before needs to read it.

20. Tailored Athlete

Muscle-fit menswear for athletic builds, about 26,000 estimated monthly visits on 44 apps, the largest app stack in Koala's apparel data. The positioning is the best fit answer in this list: it sells to a body shape that standard sizing fails, and says so in the first line.

What the app numbers actually tell you

Two stores in this list run heavy traffic on tiny stacks. Chop Shop Store does roughly 2.69 million estimated monthly visits on three apps; Corteiz does 360,000 on five. At the other end, Tailored Athlete runs 44 apps and Manto runs 29, both on far less traffic. There is no clean relationship between stack size and performance, which is the useful finding.

Across every store Koala tracks, the same short list of tools does most of the work. Reviews and email lead by a distance: Judge.me Product Reviews appears on 2,651 stores and Klaviyo on 2,010, followed by Shopify Inbox on 1,167, Klarna On-Site Messaging on 1,141 and PageFly Landing Page Builder on 945. Themes cluster the same way, with Trademark on 974 stores, Shopify's free Dawn on 817 and Horizon on 424.

For a clothing store starting out, that is reassuring: reviews, email capture, a payment-messaging widget and a clean theme cover most of what the leaders run. For theme choice specifically, our guide to the best Shopify themes for clothing stores goes deeper, and the top 100 Shopify stores list shows the same pattern across every category.

How to inspect any of these stores yourself

A list gets you shortlisted stores. The value is in opening one and reading its actual setup, which takes about ten seconds with the free Koala Inspector Chrome extension.

Install it, open any Shopify store, and click the extension icon. A panel opens over the page showing:

• The active theme, including paid and custom themes, with a button through to that theme in the Shopify theme store.
• Every installed app, grouped by type, so you can see which reviews, email, upsell and page-builder tools the store depends on.
• The full product catalogue with likely best-sellers, prices, variants and a first-published date, so you can tell which products carry the store. Our guide to finding a Shopify store's best-sellers walks through reading that screen.
• Store basics: category, total product count, creation date, last update, currency, country and language.

Theme detection, app detection and best-seller research cost nothing. Estimated traffic, the ads a store is running, and ongoing shop tracking sit behind tokens when you want to go further.

The workflow that pays off in apparel is comparative. Open five stores in your exact sub-niche, note which review app and which email app keep repeating, look at where their catalogues sit on price, and check which products are flagged as likely best-sellers. Patterns that show up in four out of five stores are the category's working defaults. If you research stores for a living, Koala Inspector for product researchers covers validating a niche store by store, and the characteristics of successful Shopify stores breakdown covers what to look for once you are inside.

Browse more categories in the Top Shopify Stores hub.

What researchers say about Koala Inspector

Verified reviews from the Chrome Web Store.

★★★★★

“this has saved me quite a bit of time, great app”

★★★★★

“Really, it is a fantastic Extention it save too much time searching for the product”

Both quotes come from the Koala Inspector reviews on the Chrome Web Store.

Shopify clothing store questions

Shopify clothing store FAQ

The questions merchants ask most around apparel stores, answered directly.

Am I eligible for the offer after I transfer the development stores?+

A development store stops being a development store the moment ownership moves. Shopify's own partner guidance is to transfer ownership before switching to a paid plan, because on Shopify Plus the person who upgrades becomes the organization owner and that role cannot be changed from the admin afterwards. The merchant then supplies billing details, and the card on the store also pays for themes, domains and apps. Whatever introductory offer applies is whatever Shopify is running on the plan your client selects at transfer, so read the live terms in the Partner Dashboard first. The transfer cannot be reversed.

Are Shopify and Myshopify the same?+

They are two names for the same store. Shopify issues every store a permanent yourstore.myshopify.com address at signup, and most merchants then point a custom domain at it. The myshopify address stays live underneath and is what apps and internal tooling use to identify the shop. In Koala's own apparel data, plenty of high-traffic stores are still recorded on their myshopify address while shoppers only ever see the branded domain.

Are Shopify point of sale payments secure?+

Yes. Shopify states that all stores powered by Shopify are PCI compliant by default, covering all six PCI standard categories, and that applies to card payments taken in person through Shopify POS as well as online checkout. Card data is handled by Shopify's payment layer rather than stored in your store admin. Your own responsibilities are the ordinary ones: staff permissions, device security and keeping card readers accounted for.

Are Shopify theme detectors free to use?+

Koala Inspector's theme detector is free with no token cost. Open any public Shopify store, click the extension, and it names the active theme, including paid and custom themes, with a button through to that theme in the Shopify theme store. App detection, catalogue browsing and best-seller research are free on the same screen, so you can research most of a store without spending anything.

Are you ready to upgrade to Shopify Plus?+

The honest test is whether a specific limit is costing you money now. Plus is aimed at merchants who need checkout customisation, higher API limits, more staff accounts and multiple storefronts for different regions. If your growth problem is conversion, sizing returns or paid-traffic economics, a plan upgrade fixes none of it. One useful sanity check before you commit: look at the stacks of stores your size in the list above. Several of them run heavy traffic on modest app counts, which suggests the ceiling they hit was rarely the platform.

Can I make $10,000 per month dropshipping?+

It is possible and the arithmetic is unforgiving in apparel. eMarketer data for Q1 2024, reported by Ecomhunt, put US clothing, shoes and jewellery at a 5.5% ad conversion rate with a $66 cost per acquisition. At a $66 CPA you need gross margin above $66 per order before a single dollar reaches you, so a $40 dress bought on paid traffic loses money on every sale. The route to $10,000 is a higher average order value, repeat purchases, or traffic you do not pay for each time. Returns make it harder again: apparel sizing drives the highest return rates in ecommerce.

Sources

• Ecomhunt, Return Policies are Critical to Consumer Decisions - the Happy Returns survey commissioned by PayPal on return-policy evaluation and basket abandonment.
• Ecomhunt, How Brands can Handle Lower Conversion Rates - eMarketer Industry KPI conversion rates and CPAs by sector.
• Shopify, PCI Compliance - all Shopify-powered stores PCI compliant by default across all six PCI standard categories.
• Shopify Partners, How to build and transfer a development store - transfer ordering against Shopify Plus, billing responsibility after transfer, and irreversibility.
• Traffic estimates, app counts and app-spend figures are Koala's own store intelligence, covering the Shopify stores Koala tracks.