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7 Best Characteristics of Successful Shopify Stores

4 Minutes Read
Shopify store counter
Ana Gelevska

When it comes to starting an online business, many people are interested in the path that successful businesses took and Successful Shopify Stores. They’re also curious about the characteristics of those successful shops. Specifically, they’re looking for things like how much traffic they get, what kind of reviews they have, when the store was launched, and so on. The best Shopify stores are run by owners who truly care about their store.


Are you looking to start a new online store? If you are just looking for some tips on how to make your Shopify store successful, this article is perfect! Here are the 5 main characteristics of successful Shopify stores that help you to build a great online store on Shopify.


1. Well-designed website for Successful Shopify Stores

A well-designed website is an essential part of a brand’s identity. It’s the first impression that visitors get, and it can make or break your business. A good website design should be consistent, easy to use, and interactive. It should also be clear about what the website offers and how it works. A well-designed website is not just aesthetics. It’s an effective way to deliver information to a user and engage them in the process of learning about your business. 

Ecomposer is one of the top-rated page builder apps to build high-converting and stunning looking Shopify landing pages and websites.


5 Best Characteristics of Successful Shopify Stores #2


2. Offer them alternatives 

Showing upsells and cross-sells is a great way to double your sales in your store. By giving alternatives your customers can get more options and they can save time. By giving them the upgraded version or cross-sell items they can get direct options instead of wasting time searching more. You can do it manually in your store or you can install any of the Shopify apps like iCart Cart Drawer Cart Upsell for this.


3. Mobile-friendly website

A mobile-friendly website is the most important factor in your store’s success. This is because so many people are using mobile devices these days that it’s important to make sure your store looks great on them. Mobile users spend more time online than desktop users do. That means you need a better chance of getting their attention if they visit your website via their phone or tablet. If they don’t like what they see on the desktop version of your website, they might go somewhere else instead. A mobile-friendly website will look good and work well on any device, from smartphones to tablets to laptops.


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4. Offer high-quality products

High-quality products are the cornerstone of any business. If you are offering high-quality products, then you can give your customers the best experience. Customers will feel more satisfied with your product and will be more likely to come back. Behind every successful store, products matter the most. Customers come back because of the products they have purchased from your store. If you offer the best products then word of mouth will increase automatically.


5. Shows reviews and social proof for Successful Shopify Stores

 When you’re trying to convince someone to buy your product, show them the reviews and social proof. The reviews section is also a great place to highlight testimonials from customers. Reviews are a great way to show people that you’re trusted and experienced. Social proof is a way to show off your reviews and social proof. Reviews are one of the most important factors that influence your customers to decide to purchase a product. .


6. Great customer experience

Customer experience is the sum of all interactions with your brand. It’s the way you treat customers as they shop, order, and interact with your store. If you’re not delighting customers in each stage of their journey with your brand, then you’ll find it hard to build loyalty and increase sales. You should make them feel like you care about their problem, even if you don’t have an answer yet. If you seek an easy way to cover the post-purchase stage, setting up your own tracking page is certainly a good option.


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7. Simple checkout process for Successful Shopify Stores

You must give an easy checkout process for your customers. Giving a stress-free payment process is one of the positive factors among successful online stores. Customers should be able to easily understand each and every option through the checkout process. If they find anything challenging then there are chances of cart abandonment in your store. That’s why we created a skip to checkout app for Shopify stores, to help make the checkout process as quick and seamless as possible.


8. Persuasive Product Descriptions 

Successful eCommerce stores have something else in common: they have persuasive and high-quality product descriptions. Product descriptions play an important part in turning browsers into buyers. If you’re not sure your product description is persuasive enough, you can use a product description generator created by ConvertMate.



Every Shopify store has to be designed and developed for a particular niche. If you have already opened a store, you can redesign it based on these characteristics to increase the chances of your product being discovered and purchased by people who are looking for it online. Check your competitors’ stores what they are doing and how they have managed their stores.


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Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

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