The Shopify Niche Index
The biggest stores, the apps they run and the products they sell most, niche by niche. Built from Koala's own data on hundreds of thousands of Shopify stores and refreshed every Monday.
Updated October 12, 2026. Part of the Shopify Niche Index, refreshed every Monday from Koala's own store data.
Apparel & Accessories
- Stores ranked:
- 22,377
- Biggest store:
- Fashion Nova (42M/mo)
- Signature app:
- Kiwi Size Chart & Recommender (2x)
- Top best seller:
- ちいかわ オタ活 うさぎマスコット（うちわ）
Clothing
- Stores ranked:
- 15,586
- Biggest store:
- Fashion Nova (42M/mo)
- Signature app:
- BF Size Chart & Size Guide (2.8x)
- Top best seller:
- ちいかわ オタ活 うさぎマスコット（うちわ）
Personal Care
- Stores ranked:
- 12,133
- Biggest store:
- Pilgrim India (5.8M/mo)
- Signature app:
- Kaching Subscriptions App (3.1x)
- Top best seller:
- 10% Vitamin C Face Serum For Triple Glow+++
Jewelry
- Stores ranked:
- 4,524
- Biggest store:
- PALMONAS (5.8M/mo)
- Signature app:
- Faire: Buy Wholesale (2.1x)
- Top best seller:
- Plain Ball Stud Earrings
Decor
- Stores ranked:
- 3,976
- Biggest store:
- DeoDap (4.1M/mo)
- Signature app:
- Happy Birthday Email by UW (3.6x)
- Top best seller:
- USB LED Lamp Night Light - Portable Plug-in for PC & Laptop
Electronics
- Stores ranked:
- 4,083
- Biggest store:
- JB Hi-Fi (24M/mo)
- Signature app:
- EasySell COD Form & Upsells (2.7x)
- Top best seller:
- Plaud Note Pro
Food Items
- Stores ranked:
- 2,308
- Biggest store:
- ダイソーネットストア (14M/mo)
- Signature app:
- Zapiet ‑ Pickup + Delivery (9.8x)
- Top best seller:
- Hershey's Kisses Harry Potter Candy Wand 2.08 oz.
Kitchen & Dining
- Stores ranked:
- 3,127
- Biggest store:
- Stanley 1913 (7.3M/mo)
- Signature app:
- Releasit COD Form & Upsells (1.8x)
- Top best seller:
- The Quencher H2.0 Flowstate™ Tumbler | 40 OZ
Shoes
- Stores ranked:
- 3,051
- Biggest store:
- Steve Madden (7.2M/mo)
- Signature app:
- Color Swatch King: Variants (5.6x)
- Top best seller:
- MAXIMA BLACK RHINESTONES
Handbags, Wallets & Cases
- Stores ranked:
- 2,486
- Biggest store:
- FASHIONPHILE (3M/mo)
- Signature app:
- Color Swatch King: Variants (2.3x)
- Top best seller:
- Cyme Mini - Camel Grainé
Hobbies & Creative Arts
- Stores ranked:
- 1,318
- Biggest store:
- The Woobles (2.3M/mo)
- Signature app:
- Shopify Local Delivery (4.1x)
- Top best seller:
- Wee Woobly Welcome Tin
Health Care
- Stores ranked:
- 3,262
- Biggest store:
- Resilia (18M/mo)
- Signature app:
- Loop Subscriptions App (6.5x)
- Top best seller:
- Lymphoria Drainage Drops
Electronics Accessories
- Stores ranked:
- 2,612
- Biggest store:
- Plaud (6.8M/mo)
- Signature app:
- EasySell COD Form & Upsells (3x)
- Top best seller:
- Plaud Note Pro
Pet Supplies
- Stores ranked:
- 2,069
- Biggest store:
- Wuffes (2.8M/mo)
- Signature app:
- CJdropshipping: Much Faster (3.9x)
- Top best seller:
- Hip & Joint Chews for Large Breeds
Beverages
- Stores ranked:
- 1,089
- Biggest store:
- The Loaded Tea Shop (6M/mo)
- Signature app:
- Hulk Age Verification Popup (19x)
- Top best seller:
- Rocket Pop
Outdoor Recreation
- Stores ranked:
- 1,449
- Biggest store:
- Decathlon (6.3M/mo)
- Signature app:
- AvantLink Affiliate Marketing (7.1x)
- Top best seller:
- C4 Camalot
Furniture
- Stores ranked:
- 1,687
- Biggest store:
- DUSK (5.1M/mo)
- Signature app:
- Affirm pay‑over‑time messaging (4.1x)
- Top best seller:
- Smart Ortho Pro Mattress
Vehicle Parts & Accessories
- Stores ranked:
- 1,275
- Biggest store:
- Fiido (1.7M/mo)
- Signature app:
- Year Make Model ‑ EasySearch (37x)
- Top best seller:
- Tesla Logo Model 3 Y Wheel Hub Caps Center Cover Logo 4PCS
Toys
- Stores ranked:
- 1,298
- Biggest store:
- Mattel Creations (4.5M/mo)
- Signature app:
- Minmaxify Order Limits (2.2x)
- Top best seller:
- Hot Wheels Red Line Club 1-Year Digital Membership
Baby & Toddler
- Stores ranked:
- 1,522
- Biggest store:
- momcozy (2.4M/mo)
- Signature app:
- DSers: Dropship+AliExpress+AI (2.5x)
- Top best seller:
- Angelcare Soft Touch Baby Bath Support - Grey
Fitness & General Exercise Equipment
- Stores ranked:
- 1,298
- Biggest store:
- MERACH (3.1M/mo)
- Signature app:
- GOVX ID Exclusive Discounts (4.4x)
- Top best seller:
- CV30 Pro Curved Whole Body Vibration Plate
What the index answers
Every niche gets a store ranking, and the larger niches also get app and best-seller lists. Each list answers a question a store owner asks before choosing a market or a competitor to study:
- Top stores: which Shopify stores in this niche get the most visitors a month, and how big they are.
- Apps: which apps those stores run, and which apps are far more common in the niche than across Shopify as a whole.
- Best sellers: what the niche's biggest stores sell most, which product pages pull the most visits, and what those products cost.
Each list is rebuilt every Monday, so a store that breaks out or a product that takes off shows up within a week. From the second week on, every list marks what is new and what moved.
Why it is free
The index is a window into the data behind Koala Inspector, our Chrome extension for researching Shopify stores. The lists show the leaders in each niche. The extension does the same research on any store you open: its apps, theme, full catalog and likely best sellers for free, and its traffic, ad campaigns and changes over time with tokens.
How this list is built
Visits are estimated monthly visits for the latest month we have for each store.
Koala models every store's numbers from public signals any visitor's browser can already see, sampled over time, never from a store's private dashboard. Stores are grouped into niches by what they sell, using Shopify's own product categories, and a store can sit in up to three niches. Every figure is an estimate meant for comparing stores, so the ranking is more reliable than any single number.