The Apps Top Shopify Beauty Stores Actually Use
By Koala TeamOctober 12, 2026
Beauty customers come back when a bottle runs empty and hesitate when they can't test a shade in person, and the apps this niche installs answer both. Here is what Shopify beauty and personal care stores run, counted across every store in the niche, with the tools that set beauty apart from the rest of Shopify.
Updated October 12, 2026. Part of the Shopify Niche Index, refreshed every Monday from Koala's own store data.
The most used app among Shopify beauty stores is Judge.me Product Reviews App, installed on 41% of them. The app that sets the niche apart most is Kaching Subscriptions App: it runs on 3.7% of beauty stores against 1.2% of all Shopify stores, so it is 3.1x as common here.
Apps that set beauty stores apart
These apps are far more common in beauty stores than across Shopify as a whole. The last column shows how many times more common: 2x means twice the share of stores it has overall.
| App | Rating | Stores using it | Share of niche | vs all Shopify |
|---|---|---|---|---|
| Kaching Subscriptions AppKaching Bundles & Upsells | 5 (1,046) | 2,969 | 3.7% | 3.1x |
| RevenueHunt Product Quiz MakerRevenueHunt | 4.9 (457) | 2,442 | 3.1% | 2.9x |
| EasySell COD Form & UpsellsTyslo | 4.9 (883) | 2,092 | 2.6% | 2.7x |
| Kaching Bundles App & UpsellsKaching Bundles & Upsells | 5 (6,056) | 7,544 | 9.5% | 2.4x |
| iCart Cart Drawer Cart UpselliCart | 4.7 (452) | 7,593 | 9.5% | 2.3x |
| AppLovin | 3.6 (25) | 1,950 | 2.4% | 2.3x |
| Tolstoy: Shoppable Video & UGCTolstoy | 4.7 (273) | 1,716 | 2.1% | 2.3x |
| Seal Subscriptions AppSeal Subscriptions | 4.9 (3,108) | 3,655 | 4.6% | 2.3x |
| Releasit COD Form & UpsellsReleasit | 4.9 (2,508) | 3,426 | 4.3% | 2.2x |
| BOGOS: Free Gift Bundle UpsellBOGOS | 5 (4,411) | 2,471 | 3.1% | 2.2x |
The 100 most used apps in Shopify beauty stores
| # | App | Rating | Stores using it | Share of niche | vs all Shopify |
|---|---|---|---|---|---|
| 1 | Judge.me Product Reviews AppJudge.me | 5 (47,439) | 33,051 | 41% | 1.2x |
| 2 | Klaviyo: Email Marketing & SMSKlaviyo | 4.7 (3,321) | 30,497 | 38% | 1.3x |
| 3 | Customer PrivacyShopify | 2.3 (54) | 23,499 | 29% | 1x |
| 4 | Smartviewer: Quick ViewSquirai Technology Ltd. | 4.7 (289) | 13,219 | 17% | 1.1x |
| 5 | Klarna On‑Site MessagingKlarna | - | 13,196 | 17% | 1.1x |
| 6 | Appstle℠ Subscriptions AppAppstle Inc. | 5 (8,799) | 12,739 | 16% | 1.9x |
| 7 | Instafeed ‑ Instagram FeedMintt Studio | 4.9 (2,162) | 12,410 | 16% | 1x |
| 8 | PageFly ✦ AI Page BuilderPageFly | AI Landing Page Builder & CRO | 4.9 (5,895) | 11,515 | 14% | 1.3x |
| 9 | Loox ‑ Product Reviews AppLoox | 4.9 (9,666) | 11,257 | 14% | 1.4x |
| 10 | Shopify InboxShopify | 4.5 (5,785) | 11,215 | 14% | 0.9x |
| 11 | BUCKS Currency Converter PRO++HUE - A Helixo Company | 4.9 (1,243) | 11,113 | 14% | 1.8x |
| 12 | Product ReviewsShopify | 3.4 (1,609) | 9,349 | 12% | 0.8x |
| 13 | Microsoft Clarity: AI InsightsMicrosoft Clarity | 4.6 (1,694) | 9,025 | 11% | 1.4x |
| 14 | iCart Cart Drawer Cart UpselliCart | 4.7 (452) | 7,593 | 9.5% | 2.3x |
| 15 | Kaching Bundles App & UpsellsKaching Bundles & Upsells | 5 (6,056) | 7,544 | 9.5% | 2.4x |
| 16 | Shopify FormsShopify | 4.5 (730) | 7,230 | 9.1% | 0.9x |
| 17 | Recharge Subscriptions AppRecharge | 4.8 (3,123) | 6,608 | 8.3% | 1.9x |
| 18 | Yotpo: Email Marketing & SMSYotpo - Email & SMS | 4.7 (2,309) | 6,218 | 7.8% | 1.6x |
| 19 | Triple WhaleTriple Whale | 4.1 (90) | 6,033 | 7.6% | 1.8x |
| 20 | GemPages Landing Page BuilderGEMCOMMERCE CO., LTD | 4.9 (4,247) | 5,955 | 7.5% | 1.8x |
| 21 | Omnisend Email Marketing & SMSOmnisend | 4.7 (3,184) | 5,837 | 7.3% | 1.3x |
| 22 | Brevo PushOwl: Email,Push,SMSBrevo PushOwl | 4.8 (2,263) | 5,806 | 7.3% | 1.2x |
| 23 | T‑Selector VAT Toggle & ExemptZoe Production | 4.9 (34) | 5,384 | 6.8% | 0.9x |
| 24 | UpPromote Affiliate MarketingUpPromote | 4.9 (3,838) | 5,368 | 6.7% | 1.4x |
| 25 | Yotpo: Product Reviews AppYotpo | 4.8 (4,627) | 5,199 | 6.5% | 1.6x |
| 26 | 17TRACK Order Tracking17TRACK | 4.9 (4,386) | 5,048 | 6.3% | 1.4x |
| 27 | Notify Me! Back in Stock AlertNotify Me! | 4.9 (3,820) | 4,994 | 6.3% | 1x |
| 28 | Mailchimp Email SMS MarketingIntuit Mailchimp | 4.8 (1,484) | 4,897 | 6.1% | 0.8x |
| 29 | GOAFFPRO ‑ Affiliate MarketingGoAffPro | 4.6 (951) | 4,584 | 5.8% | 1.4x |
| 30 | CWILL Order TrackingCWILL INC | 5 (3,162) | 4,487 | 5.6% | 1.3x |
| 31 | Smile: Loyalty Program RewardsSmile.io | 4.9 (4,601) | 4,233 | 5.3% | 1.4x |
| 32 | Bundler » Product Bundles AppBundler.app | 4.9 (2,692) | 4,093 | 5.1% | 1.3x |
| 33 | Seal Subscriptions AppSeal Subscriptions | 4.9 (3,108) | 3,655 | 4.6% | 2.3x |
| 34 | Ymq Product Options, VariantsYMQ | 5 (417) | 3,493 | 4.4% | 1.4x |
| 35 | Releasit COD Form & UpsellsReleasit | 4.9 (2,508) | 3,426 | 4.3% | 2.2x |
| 36 | BixGrow Affiliate MarketingBixGrow | 4.9 (1,318) | 3,336 | 4.2% | 2.1x |
| 37 | Upsell & Cross Sell ‑ AWAheadworks | 4.8 (481) | 3,323 | 4.2% | 1.1x |
| 38 | Amp Slide Cart Upsell DrawerApp HQ Pte. Ltd. | 5 (769) | 3,105 | 3.9% | 1.3x |
| 39 | Optionize Product OptionsBasicApps | 4.5 (91) | 3,102 | 3.9% | 1.1x |
| 40 | Gorgias: AI, Helpdesk & ChatGorgias Inc. | 4.3 (705) | 3,057 | 3.8% | 1.4x |
| 41 | Replo Landing Page BuilderReplo | 4.7 (189) | 3,034 | 3.8% | 1.4x |
| 42 | Revy Unlimited UpSell OffersRevy Apps | 4.7 (80) | 3,022 | 3.8% | 1.6x |
| 43 | Shopify Checkout BlocksShopify | 4.1 (214) | 3,015 | 3.8% | 1.1x |
| 44 | Kaching Subscriptions AppKaching Bundles & Upsells | 5 (1,046) | 2,969 | 3.7% | 3.1x |
| 45 | Swym Wishlist PlusSwym Corporation | 4.7 (1,475) | 2,914 | 3.6% | 0.8x |
| 46 | Simprosys Google Shopping FeedSimprosys InfoMedia | 4.9 (4,895) | 2,890 | 3.6% | 0.9x |
| 47 | wetracked.io Connectwetracked.io | 4.7 (98) | 2,837 | 3.6% | 1.7x |
| 48 | Avada AI SEO Image OptimizerAvada SEO Suite | 4.9 (4,675) | 2,757 | 3.5% | 1x |
| 49 | Appstle Loyalty Program RewardAppstle Loyalty | 5 (1,386) | 2,721 | 3.4% | 2x |
| 50 | Upsell & Cross Sell - SelleasyLogbase | 4.9 (2,721) | 2,578 | 3.2% | 1x |
| 51 | King Product Options, VariantsYmq | 4.7 (483) | 2,535 | 3.2% | 1.6x |
| 52 | Pandectes GDPR CompliancePandectes | 5 (3,086) | 2,534 | 3.2% | 1x |
| 53 | CWILL Popup Email MarketingCWILL INC | 4.9 (7,721) | 2,495 | 3.1% | 0.9x |
| 54 | Privy ‑ Email, SMS & Pop UpsPrivy Operations | 4.5 (4,214) | 2,485 | 3.1% | 1.1x |
| 55 | BOGOS: Free Gift Bundle UpsellBOGOS | 5 (4,411) | 2,471 | 3.1% | 2.2x |
| 56 | ShareASaleShareASale | - | 2,462 | 3.1% | 1.5x |
| 57 | Trustoo Ali Reviews ImporterChannelwill.com | 4.9 (111) | 2,458 | 3.1% | 1.6x |
| 58 | Track123 Order TrackingTrack123 | 4.9 (1,722) | 2,444 | 3.1% | 1.2x |
| 59 | RevenueHunt Product Quiz MakerRevenueHunt | 4.9 (457) | 2,442 | 3.1% | 2.9x |
| 60 | Stamped Reviews & LoyaltyStamped.io | 4.7 (3,753) | 2,422 | 3% | 1.3x |
| 61 | Okendo: Reviews & LoyaltyOkendo | 4.8 (1,427) | 2,420 | 3% | 1.6x |
| 62 | Section Store: Theme SectionsSection Store | 4.9 (2,942) | 2,407 | 3% | 1.5x |
| 63 | Consentmo GDPR ComplianceConsentmo | 5 (2,013) | 2,369 | 3% | 1.1x |
| 64 | Lucky Orange Heatmaps & ReplayLucky Orange LLC | 4.7 (882) | 2,319 | 2.9% | 1.2x |
| 65 | Kwik COD & CheckoutGoKwik Commerce Solutions Pvt. Ltd. c/o Fineshift Software Inc. | 4.7 (433) | 2,314 | 2.9% | 1.1x |
| 66 | EG Auto Add to Cart Free Gift506 | 4.9 (1,123) | 2,307 | 2.9% | 2.2x |
| 67 | Rebuy Personalization EngineRebuy | 4.7 (852) | 2,282 | 2.9% | 1.6x |
| 68 | Aftersell Post Purchase UpsellRokt | 4.8 (1,055) | 2,245 | 2.8% | 1.8x |
| 69 | Shogun ‑ Landing Page BuilderShogun Labs, Inc. | 4.8 (1,965) | 2,207 | 2.8% | 1.1x |
| 70 | Shiprocket: eCommerce ShippingShiprocket - Shipping in India | 4 (660) | 2,204 | 2.8% | 1.1x |
| 71 | Booster Page Speed OptimizerBooster SEO | 4.8 (428) | 2,201 | 2.8% | 1.1x |
| 72 | Sendinblue Email MarketingSendinblue | 3 (69) | 2,148 | 2.7% | 1.1x |
| 73 | Awin ‑ Affiliate MarketingAwin Ltd | - | 2,117 | 2.6% | 1.5x |
| 74 | EasySell COD Form & UpsellsTyslo | 4.9 (883) | 2,092 | 2.6% | 2.7x |
| 75 | DSers: Dropship+AliExpress+AIDSers | 5 (6,266) | 2,046 | 2.6% | 1.1x |
| 76 | MailMunch | - | 2,037 | 2.5% | 1x |
| 77 | Hextom: Free Shipping BarHextom | 4.9 (2,907) | 2,012 | 2.5% | 1.1x |
| 78 | Vitals: Reviews, Bundles & 40+Vitals | 4.9 (2,950) | 1,995 | 2.5% | 1.3x |
| 79 | Dondy: WhatsApp Marketing+ChatDondy | 4.7 (583) | 1,988 | 2.5% | 1.3x |
| 80 | CWILL(Trustoo) Product ReviewsCWILL | 4.9 (1,565) | 1,980 | 2.5% | 1.6x |
| 81 | Essential Countdown Timer BarEssential Apps | 5 (1,719) | 1,974 | 2.5% | 1.2x |
| 82 | Dondy: WhatsApp Marketing+ChatDondy | 4.8 (749) | 1,964 | 2.5% | 1.3x |
| 83 | Ryviu: Loyalty & Reviews AppRyviu | 4.8 (520) | 1,963 | 2.5% | 1.2x |
| 84 | Transcy: AI Language TranslateFireGroup | 4.5 (2,580) | 1,958 | 2.5% | 0.8x |
| 85 | AppLovin | 3.6 (25) | 1,950 | 2.4% | 2.3x |
| 86 | Pop Convert ‑ Pop Ups, BannersPop Convert | 4.9 (8,753) | 1,936 | 2.4% | 1x |
| 87 | Upcart - Cart Drawer Cart UpsellRokt | 4.7 (943) | 1,914 | 2.4% | 1.4x |
| 88 | GemX: CRO & A/B TestingGEMCOMMERCE CO., LTD | 4.6 (18) | 1,894 | 2.4% | 2.1x |
| 89 | Hextom: Quick Announcement BarHextom | 4.9 (2,282) | 1,872 | 2.4% | 0.9x |
| 90 | Zipify Landing Page BuilderZipify Apps | 4.7 (423) | 1,853 | 2.3% | 2x |
| 91 | Preorder, Back In Stock ‑ STOQArtos Software | 5 (3,729) | 1,839 | 2.3% | 0.9x |
| 92 | Smart SEO AI & Image OptimizerSherpas Design | 5 (953) | 1,824 | 2.3% | 1.1x |
| 93 | ChatBot.com AI Bot BuilderText | 5 (2) | 1,807 | 2.3% | 1.3x |
| 94 | Yotpo: Loyalty Rewards ProgramYotpo - L&R | 4.7 (968) | 1,802 | 2.3% | 2x |
| 95 | Boost AI Search & FilterBoost Commerce | 4.7 (1,631) | 1,775 | 2.2% | 0.6x |
| 96 | TinySEO: SEO & Image OptimizerTinyIMG | 5 (2,515) | 1,771 | 2.2% | 1.1x |
| 97 | BOOSTER AI SEO + AEO OPTIMIZERBooster SEO | 4.8 (5,480) | 1,767 | 2.2% | 0.9x |
| 98 | AfterShip Product ReviewsAfterShip | 4.9 (732) | 1,752 | 2.2% | 1.4x |
| 99 | Tolstoy: Shoppable Video & UGCTolstoy | 4.7 (273) | 1,716 | 2.1% | 2.3x |
| 100 | Stockist Store LocatorStockist | 5 (346) | 1,690 | 2.1% | 1.6x |
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What beauty stores add to the basics
The top of the most used list could belong to almost any Shopify store. The signature table is where beauty shows its hand. Subscription apps appear more than once, because cleanser, serum and shampoo run out on a predictable schedule, and a reorder that happens by itself is one of the cheapest sales a brand makes. Product quiz apps sit close by: when a shopper has to choose between formulas for dry or sensitive skin, a short quiz that ends on the right product page does the work a counter assistant would.
Bundle, free-gift and cart drawer apps are well represented too, which suits a category sold as routines more than as single items. Cash-on-delivery order forms and shoppable video also make the table, the first for sellers whose customers pay when the parcel arrives, the second for showing texture and application in a way a product photo can't.
Before you add any of them, open a few brands from the top Shopify beauty stores ranking and watch how they use the tool on a live product page. A quiz earns its place on a large skincare line and can be overkill for a brand with a few hero products.
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Questions people ask
What apps do Shopify beauty stores use most?
The most installed are Judge.me Product Reviews App (41% of stores), Klaviyo: Email Marketing & SMS (38% of stores) and Customer Privacy (29% of stores).
Which apps are most typical of Shopify beauty stores?
Measured against all Shopify stores, the most over-represented apps are Kaching Subscriptions App (3.1x), RevenueHunt Product Quiz Maker (2.9x) and EasySell COD Form & Upsells (2.7x). The figure is how many times more common the app is in this niche than across Shopify overall.
How this list is built
An app counts for a store when Koala detects it on that store. "vs all Shopify" divides the app's share of this niche by its share of every live Shopify store we track, so 1x is average. Apps that run on more than half of all stores, such as Google & YouTube, are left out because they say nothing about a niche.
Koala models every store's numbers from public signals any visitor's browser can already see, sampled over time, never from a store's private dashboard. Stores are grouped into niches by what they sell, using Shopify's own product categories, and a store can sit in up to three niches. Every figure is an estimate meant for comparing stores, so the ranking is more reliable than any single number.
Written by
Koala Team
Koala Apps Editorial Team
The Koala Team is the crew behind Koala Inspector. We test tools, track what is selling across Shopify, and turn it into practical roundups and reference guides for store owners and dropshippers.
