For Ad Tracking & Media Buyers
Koala Inspector: #1 Shopify Spy Tool
See the live ads running on any Shopify store. Find which creatives have been running longest, trace the full funnel from ad to checkout, and spot which products competitors are scaling. Free to install, no login required.
Trusted by 250,000+ merchants & marketers
Why Media Buyers Use Koala Inspector
Most ad spy tools give you a generic feed of ads from across the internet. Koala Inspector is different: you pick a specific Shopify store and see exactly what that store is advertising, what it sells, and how its funnel is built. That specificity is what makes the research actually useful before you start a campaign.
Use cases for ad media buyers
Find creatives that are already working
Browse the live Facebook and Instagram ads running on any Shopify store right now. The ones that have been live the longest are usually the winners (nobody keeps paying to run an ad that loses money), so they make a good starting point for angles to test in your own campaigns.
Reverse-engineer a competitor's funnel
Follow the path from ad to product page to checkout. Check competitor pricing, bundle offers, and upsell placements so you understand the full conversion flow before you spend a dollar testing your own.
Read the cadence of their testing
See how often competitors refresh their creatives and which products they push hardest in each season. That rhythm tells you a lot about what's profitable in your niche, and you get it without any access to their ad account.
Get an alert when a rival launches something new
Track up to 50 Shopify stores and get notified when they launch new creatives or start pushing a different product. Catching a competitor's new campaign early buys you time to decide whether to match it, counter it, or let it go.
What our clients are saying
“The service has been great, very responsive and the most comprehensive spying of global markets I've seen!”
“I'm always looking for tools that help me analyze my competitors without spending hours. Koala Inspector does exactly that. It's not perfect, but for a free Chrome extension, it adds real value.”
“Koala is an incredibly useful tool for competitor analysis. Its intuitive layout and organized data make it easy to quickly gather insights on key metrics and strategies from my competitors.”
“Koala inspector is the first thing i am doing for research ads and products. Gives nice extensive insights and nice support.”
“Absolutely fantastic app! It's incredibly easy to use and has provided me with valuable insights for my e-commerce strategy. I use it on competitors and on my own store.”
“Incredibly powerful tool for any e-commerce retailer. All of the necessary competitive data you need to run your business efficiently against your competition is just a click away. Can't grow our business without it.”
Free calculators for ad buyers
Once you know a competitor's pricing and products, run the numbers. These free calculators cover the metrics every paid-social dropshipper lives by.
ROAS Calculator
Return on ad spend: revenue per dollar you put into a campaign.
Break-even ROAS (BEROAS) Calculator
The exact ROAS where a product stops losing money. Built for thin dropshipping margins.
CPA Calculator
Cost per acquisition: what each conversion cost in ad spend.
CAC Calculator
Customer acquisition cost across all your sales and marketing spend.
Koala Inspector FAQ
Does Koala Inspector show live ads?+
Yes. Koala Inspector pulls the currently active Facebook and Instagram ads linked to a Shopify store's product listings. You see what's running right now, not a cached snapshot from weeks ago.
Does it show ad spend or performance data?+
It does not, and no tool reading from outside the account honestly can. You see the creatives and their public engagement signals (likes, comments, shares), but costs, ROAS, and conversion rates stay inside the advertiser's ad account.
Can I filter ads by country or platform?+
By platform, yes (Facebook or Instagram). Country-level filtering is not currently supported. When you need geo-specific ad research, the Facebook Ad Library pairs well with Koala for that one layer.
Can I export ad insights?+
Paid plan users can download creative previews and associated metadata. Full performance reports are not available, since Koala Inspector reads publicly visible data rather than connecting to ad accounts.
Is it safe to use for competitive research?+
Yes. Koala Inspector works entirely from public-facing store data. It runs as a browser extension, does not require any store login, and does not inject code into the stores you research.
What paid plans does Koala Inspector offer?+
The free plan gives you 15 tokens a month. Premium runs $22/month for 220 tokens, tracking on up to 50 Shopify stores, and priority support. Heavy research month? One-time token packs top you up without changing your plan: 10 for $3.99, 25 for $6.99, 100 for $11.99.
Recommended resources
June 30, 2026
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How to Find a Competitor's Supplier (What You Can Actually Learn From Their Store)
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