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Top Shopify Candle Stores

5 minutes read
Top Shopify candle stores
Ana Gelevska

The candle business has grown steadily in recent years, and its market size is expected to reach over US$14 billion by 2030. Understanding the development of the best Shopify candle store can help you gain insight into how to start and run your business.

If you are looking to get started with selling candles online we’re sure you’re going to find our research valuable. 

Using data from our custom Shopify tool, Koala Inspector, we’ve created a list of the top 20 Shopify candle stores in 2024. 

Here we explore the top Shopify candle stores as well as some tips to stand out and be successful selling candles on your Shopify store.

Top 20 Shopify Candle Stores

RankStoreStore DetailsFirst Product Published# ProductsAvg Product ValueMonthly TrafficTheme Used
1Antique Candle Co.®Specializes in hand-pouring artisan, farmhouse soy candles.16 Apr 2019468$58.01HighSpring Launch Retail Theme (2/7/24) (Custom Theme)
2Posh Candle Co.Offers cruelty-free scented soy candles that captivate the senses and enhance spaces with premium fragrance oils that are phthalate-free.8 Jun 202029$19.80MediumBrooklyn – 2018/04/13
3VoluspaKnown for their clean-burning coconut wax blend candles and perfume-quality fragrances.24 Sep 2019564$47.80HighVoluspa-2.0/Main (Custom Theme)
4PaddywaxCreates candles thoughtfully designed to set the tone for memories made within your spaces, featuring a mix of materials, textures, shapes, and unique fragrances.2 Feb 2018552$28.56HighProduction | BlueBolt
5PF Candle Co.Focuses on creating fragrance experiences that elevate your home’s atmosphere and enhance daily rituals.19 Nov 20188428.90€Medium10/10/23 – New Nav Updates (DP) (Custom Theme)
6Marblehead Candle CompanySpecializes in hand-poured scented soy candles crafted with high-quality, clean-burning soy wax30 Jan 202180$15.66LowDebut
7Evil QueenOffers candles with attitude, focusing on creating unique and bold scents25 Aug 202167$28.72High[Navidium] Evil Queen Fall 2023 (Custom Theme)
8Boy SmellsProvides highly spirited scented candles, fine fragrance, and intimate wear for the genderful offering a variety of scents designed to celebrate the spectrum of identities.1 Nov 201879$66.24HighWood/VRA Candle Flip (Custom Theme)
9Royal EssenceOffers a unique twist with a jewel valued between $90 & $5,000 hidden inside every candle, bath bomb, bath crumble, body scrub, diffuser, or whipped soap.30 Jun 2020155$39.14Highturbo-chicago – 8.3.0 (Custom Theme)
10Brooklyn Candle StudioFocuses on creating beautifully scented, minimalist soy candles.27 Aug 2014130$52.51HighPresident’s Day Sale 2024
11Mala the BrandOffers eco-friendly candles that are hand-poured using clean ingredients like natural coconut soy wax and premium phthalate & paraben-free essential/fragrance blends.18 Dec 201843$56.28HighMala the Brand – NEW SITE 2023
12Jackpot CandlesSpecializes in luxury scented candles with a twist – each candle contains a piece of jewelry hidden inside.17 Feb 20173521$37.33HighDev for Retextion 6.0.2 [Afterpay 7/12/22] (Custom Theme)
13Frostbeard StudioCreates soy candles for book lovers, with scents inspired by different fictional worlds and characters.19 Sep 2016153$20.29High(Custom Theme)
14OtherlandOffers avant-garde, statement piece candles with a focus on high-quality fragrances and stylish presentation.24 Nov 202148$41.07High2.19 – Pisces Season Bundle (Custom Theme)
15The Growing CandleProvides a zero-waste solution with soy candles hand-poured into gorgeous ceramic containers. The unique feature is the label around the candle, embedded with wildflower seeds, allowing you to reuse the container to plant a little garden after the candle has burned down.19 Jan 202122$40.35HighStudio – (Custom Theme)
16ApothekeSpecialize in scented candles, diffusers, and soaps crafted with premium soy wax blends and essential and perfume-grade fragrance oils.15 Jan 2019151$42.08HighCharcoal Rouge Update (2/6/24)
17CandellesOffers hand-poured all-natural soy wax candles with a focus is on creating eco-friendly candles with a minimalist approach11 Jan 201668$31.46LowYotpo Copy of Fresh [Okendo]
18Match FragranceKnown for wholesale candles and wax melts, Match Fragrance produces a wide range of home fragrance products13 Apr 202166$7.90LowDawn
19Seventh Avenue CandlesA family-owned business passionate about making artisan candles from domestically sourced 100% soy wax23 Mar 2023405$29.91MediumSeventhAvenue | Live | ACUBEAK | ENCYPHERS | 10-2
20The Commonfolk CollectiveCreates “feel good” candles and goods that aim to inspire, encourage self-love, and empower the community.6 Jun 2016505$39.16MediumCraft

Want to see data on any Shopify store?

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How to Start a Shopify Candle Business

We have prepared some tips on carefully planning the steps on how to start a Shopify candle business:

  • Identify Your Niche. Think about what niche in the candle market you want to work with. Will it be luxury candles, eco-friendly candles, or collections? Define your niche, and you can start building your brand.
  • Product Selection. Select the product in terms of scents, colors, ingredients, and pricing.
  • Branding and Design. Your branding style needs to be visible and consistent across all brand touchpoints, such as logo design, packaging, social media profiles, and website layout.
  • Set Up Your Shopify Store. Use all the useful features and customizable templates that Shopify offers to create your Shopify candle store. Add good-quality images to your page to attract customers. Your page needs to be easy to use and offer detailed descriptions of the products.
  • Payment and Shipping Setup. Ensure secure payment methods and make sure that you offer your customers fast and transparent shipping and grow your sales.
  • Marketing Strategy. The marketing strategy is the most important aspect of the success of every top Shopify candle store. A good combination of social media marketing, email campaigns, influencer partnerships, and SEO guarantees the success of your candle shop

What Makes a Good Shopify Candle Store

For a successful Shopify candle store, you should consider the following:

  • The store should be visually appealing.
  • The products have to be of high quality. 
  • The overall user experience has to be without any problems or delays.
  • The store platform and Shopify app need to work properly.
  • Create a recognizable brand identity that will foster customer loyalty and trust in your product.

Is a Candle Business Still Profitable?

The number of online candle shops is growing. With the increased interest in self-care and relaxation, this business is still a profitable option for those who want to become online entrepreneurs. In 2022, the size of the global candle market reached US$11 billion, and this figure is predicted to reach a value of almost 14 billion U.S. dollars by 2030, which is quite exceptional and promising. 

Average Profit Margins for Candles Stores on Shopify?

Selling candles can produce a very good profit margin of 25% to 50%. If you want to start your online business, selling candles is one of the best options you have at the moment. The candle sales are stable and they show continuous growth, and that is what you need at the start of your business.

What Type of Candle Sells the Most?

The trend towards natural and organic candles, especially those that minimize carbon impact, is growing among environmentally conscious consumers.

Votive candles, known for their slow burn and even scent distribution, dominate the market. In 2022, votive candles accounted for 26.97% of all candle sales.

Personalization and personalized candles is a major trend, with consumers seeking candles that reflect their own personal style or commemorate special occasions.

This desire for customization extends to personalized scents, with very unique fragrances like whiskey, tobacco, and tomato gaining popularity, particularly among male consumers. 

In our opinion, personalized candles are still a very underserved market, with so much opportunity.

How To Use The Koala Inspector To See Shopify Store Data

If you think there’s a store that we missed in our list, or want to carry out further research yourself, you can do this with our custom Shopify spy tool.

Using the Koala Inspector spy tool is incredibly easy. Just click the install link below, or find the link to our Chrome Extension for your browser here.

Simply install the Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.

Koala Inspector

Uncover e-Commerce success

koala inspector shopify spy

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Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

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