The candle business has grown steadily in recent years, and its market size is expected to reach over US$14 billion by 2030. Understanding the development of the best Shopify candle store can help you gain insight into how to start and run your business.
If you are looking to get started with selling candles online we’re sure you’re going to find our research valuable.
Using data from our custom Shopify tool, Koala Inspector, we’ve created a list of the top 20 Shopify candle stores in 2024.
Here we explore the top Shopify candle stores as well as some tips to stand out and be successful selling candles on your Shopify store.
Top 20 Shopify Candle Stores
| Rank | Store | Store Details | First Product Published | # Products | Avg Product Value | Monthly Traffic | Theme Used |
|---|---|---|---|---|---|---|---|
| 1 | Antique Candle Co.® | Specializes in hand-pouring artisan, farmhouse soy candles. | 16 Apr 2019 | 468 | $58.01 | High | Spring Launch Retail Theme (2/7/24) (Custom Theme) |
| 2 | Posh Candle Co. | Offers cruelty-free scented soy candles that captivate the senses and enhance spaces with premium fragrance oils that are phthalate-free. | 8 Jun 2020 | 29 | $19.80 | Medium | Brooklyn – 2018/04/13 |
| 3 | Voluspa | Known for their clean-burning coconut wax blend candles and perfume-quality fragrances. | 24 Sep 2019 | 564 | $47.80 | High | Voluspa-2.0/Main (Custom Theme) |
| 4 | Paddywax | Creates candles thoughtfully designed to set the tone for memories made within your spaces, featuring a mix of materials, textures, shapes, and unique fragrances. | 2 Feb 2018 | 552 | $28.56 | High | Production | BlueBolt |
| 5 | PF Candle Co. | Focuses on creating fragrance experiences that elevate your home’s atmosphere and enhance daily rituals. | 19 Nov 2018 | 84 | 28.90€ | Medium | 10/10/23 – New Nav Updates (DP) (Custom Theme) |
| 6 | Marblehead Candle Company | Specializes in hand-poured scented soy candles crafted with high-quality, clean-burning soy wax | 30 Jan 2021 | 80 | $15.66 | Low | Debut |
| 7 | Evil Queen | Offers candles with attitude, focusing on creating unique and bold scents | 25 Aug 2021 | 67 | $28.72 | High | [Navidium] Evil Queen Fall 2023 (Custom Theme) |
| 8 | Boy Smells | Provides highly spirited scented candles, fine fragrance, and intimate wear for the genderful offering a variety of scents designed to celebrate the spectrum of identities. | 1 Nov 2018 | 79 | $66.24 | High | Wood/VRA Candle Flip (Custom Theme) |
| 9 | Royal Essence | Offers a unique twist with a jewel valued between $90 & $5,000 hidden inside every candle, bath bomb, bath crumble, body scrub, diffuser, or whipped soap. | 30 Jun 2020 | 155 | $39.14 | High | turbo-chicago – 8.3.0 (Custom Theme) |
| 10 | Brooklyn Candle Studio | Focuses on creating beautifully scented, minimalist soy candles. | 27 Aug 2014 | 130 | $52.51 | High | President’s Day Sale 2024 |
| 11 | Mala the Brand | Offers eco-friendly candles that are hand-poured using clean ingredients like natural coconut soy wax and premium phthalate & paraben-free essential/fragrance blends. | 18 Dec 2018 | 43 | $56.28 | High | Mala the Brand – NEW SITE 2023 |
| 12 | Jackpot Candles | Specializes in luxury scented candles with a twist – each candle contains a piece of jewelry hidden inside. | 17 Feb 2017 | 3521 | $37.33 | High | Dev for Retextion 6.0.2 [Afterpay 7/12/22] (Custom Theme) |
| 13 | Frostbeard Studio | Creates soy candles for book lovers, with scents inspired by different fictional worlds and characters. | 19 Sep 2016 | 153 | $20.29 | High | (Custom Theme) |
| 14 | Otherland | Offers avant-garde, statement piece candles with a focus on high-quality fragrances and stylish presentation. | 24 Nov 2021 | 48 | $41.07 | High | 2.19 – Pisces Season Bundle (Custom Theme) |
| 15 | The Growing Candle | Provides a zero-waste solution with soy candles hand-poured into gorgeous ceramic containers. The unique feature is the label around the candle, embedded with wildflower seeds, allowing you to reuse the container to plant a little garden after the candle has burned down. | 19 Jan 2021 | 22 | $40.35 | High | Studio – (Custom Theme) |
| 16 | Apotheke | Specialize in scented candles, diffusers, and soaps crafted with premium soy wax blends and essential and perfume-grade fragrance oils. | 15 Jan 2019 | 151 | $42.08 | High | Charcoal Rouge Update (2/6/24) |
| 17 | Candelles | Offers hand-poured all-natural soy wax candles with a focus is on creating eco-friendly candles with a minimalist approach | 11 Jan 2016 | 68 | $31.46 | Low | Yotpo Copy of Fresh [Okendo] |
| 18 | Match Fragrance | Known for wholesale candles and wax melts, Match Fragrance produces a wide range of home fragrance products | 13 Apr 2021 | 66 | $7.90 | Low | Dawn |
| 19 | Seventh Avenue Candles | A family-owned business passionate about making artisan candles from domestically sourced 100% soy wax | 23 Mar 2023 | 405 | $29.91 | Medium | SeventhAvenue | Live | ACUBEAK | ENCYPHERS | 10-2 |
| 20 | The Commonfolk Collective | Creates “feel good” candles and goods that aim to inspire, encourage self-love, and empower the community. | 6 Jun 2016 | 505 | $39.16 | Medium | Craft |
Want to see data on any Shopify store?
How to Start a Shopify Candle Business
We have prepared some tips on carefully planning the steps on how to start a Shopify candle business:
- Identify Your Niche. Think about what niche in the candle market you want to work with. Will it be luxury candles, eco-friendly candles, or collections? Define your niche, and you can start building your brand.
- Product Selection. Select the product in terms of scents, colors, ingredients, and pricing.
- Branding and Design. Your branding style needs to be visible and consistent across all brand touchpoints, such as logo design, packaging, social media profiles, and website layout.
- Set Up Your Shopify Store. Use all the useful features and customizable templates that Shopify offers to create your Shopify candle store. Add good-quality images to your page to attract customers. Your page needs to be easy to use and offer detailed descriptions of the products.
- Payment and Shipping Setup. Ensure secure payment methods and make sure that you offer your customers fast and transparent shipping and grow your sales.
- Marketing Strategy. The marketing strategy is the most important aspect of the success of every top Shopify candle store. A good combination of social media marketing, email campaigns, influencer partnerships, and SEO guarantees the success of your candle shop.
What Makes a Good Shopify Candle Store
For a successful Shopify candle store, you should consider the following:
- The store should be visually appealing.
- The products have to be of high quality.
- The overall user experience has to be without any problems or delays.
- The store platform and Shopify app need to work properly.
- Create a recognizable brand identity that will foster customer loyalty and trust in your product.
Is a Candle Business Still Profitable?
The number of online candle shops is growing. With the increased interest in self-care and relaxation, this business is still a profitable option for those who want to become online entrepreneurs. In 2022, the size of the global candle market reached US$11 billion, and this figure is predicted to reach a value of almost 14 billion U.S. dollars by 2030, which is quite exceptional and promising.
Average Profit Margins for Candles Stores on Shopify?
Selling candles can produce a very good profit margin of 25% to 50%. If you want to start your online business, selling candles is one of the best options you have at the moment. The candle sales are stable and they show continuous growth, and that is what you need at the start of your business.
What Type of Candle Sells the Most?
The trend towards natural and organic candles, especially those that minimize carbon impact, is growing among environmentally conscious consumers.
Votive candles, known for their slow burn and even scent distribution, dominate the market. In 2022, votive candles accounted for 26.97% of all candle sales.
Personalization and personalized candles is a major trend, with consumers seeking candles that reflect their own personal style or commemorate special occasions.
This desire for customization extends to personalized scents, with very unique fragrances like whiskey, tobacco, and tomato gaining popularity, particularly among male consumers.
In our opinion, personalized candles are still a very underserved market, with so much opportunity.
How To Use The Koala Inspector To See Shopify Store Data
If you think there’s a store that we missed in our list, or want to carry out further research yourself, you can do this with our custom Shopify spy tool.
Using the Koala Inspector spy tool is incredibly easy. Just click the install link below, or find the link to our Chrome Extension for your browser here.
Simply install the Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
