The candle business has grown steadily in recent years, and its market size is expected to reach over US$14 billion by 2030. Understanding the development of the best Shopify candle store can help you gain insight into how to start and run your business.
If you are looking to get started with selling candles online we’re sure you’re going to find our research valuable.
Using data from our custom Shopify tool, Koala Inspector, we’ve created a list of the top 20 Shopify candle stores in 2024.
Here we explore the top Shopify candle stores as well as some tips to stand out and be successful selling candles on your Shopify store.
See Shopify Store Data With Koala Inspector
Simply install the free Koala Inspector Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
Feel free to try it out on the top shopify candle stores below!
Top 20 Shopify Candle Stores
| Rank | Store | # Products | Avg Product Value | Monthly Traffic |
|---|---|---|---|---|
| 1 | Antique Candle Co.® | 468 | $58.01 | High |
| 2 | Posh Candle Co. | 29 | $19.80 | Medium |
| 3 | Voluspa | 564 | $47.80 | High |
| 4 | Paddywax | 552 | $28.56 | High |
| 5 | PF Candle Co. | 84 | 28.90€ | Medium |
| 6 | Marblehead Candle Company | 80 | $15.66 | Low |
| 7 | Evil Queen | 67 | $28.72 | High |
| 8 | Boy Smells | 79 | $66.24 | High |
| 9 | Royal Essence | 155 | $39.14 | High |
| 10 | Brooklyn Candle Studio | 130 | $52.51 | High |
| 11 | Mala the Brand | 43 | $56.28 | High |
| 12 | Jackpot Candles | 3521 | $37.33 | High |
| 13 | Frostbeard Studio | 153 | $20.29 | High |
| 14 | Otherland | 48 | $41.07 | High |
| 15 | The Growing Candle | 22 | $40.35 | High |
| 16 | Apotheke | 151 | $42.08 | High |
| 17 | Candelles | 68 | $31.46 | Low |
| 18 | Bella Laine | 56 | $129.00 | Low |
| 19 | Seventh Avenue Candles | 405 | $29.91 | Medium |
| 20 | The Commonfolk Collective | 505 | $39.16 | Medium |
Want to see data on any Shopify store?
How to Start a Shopify Candle Business
We have prepared some tips on carefully planning the steps on how to start a Shopify candle business:
- Identify Your Niche. Think about what niche in the candle market you want to work with. Will it be luxury candles, eco-friendly candles, or collections? Define your niche, and you can start building your brand.
- Product Selection. Select the product in terms of scents, colors, ingredients, and pricing.
- Branding and Design. Your branding style needs to be visible and consistent across all brand touchpoints, such as logo design, packaging, social media profiles, and website layout.
- Set Up Your Shopify Store. Use all the useful features and customizable templates that Shopify offers to create your Shopify candle store. Add good-quality images to your page to attract customers. Your page needs to be easy to use and offer detailed descriptions of the products.
- Payment and Shipping Setup. Ensure secure payment methods and make sure that you offer your customers fast and transparent shipping and grow your sales.
- Marketing Strategy. The marketing strategy is the most important aspect of the success of every top Shopify candle store. A good combination of social media marketing, email campaigns, influencer partnerships, and SEO guarantees the success of your candle shop.
What Makes a Good Shopify Candle Store
For a successful Shopify candle store, you should consider the following:
- The store should be visually appealing.
- The products have to be of high quality.
- The overall user experience has to be without any problems or delays.
- The store platform and Shopify app need to work properly.
- Create a recognizable brand identity that will foster customer loyalty and trust in your product.
Is a Candle Business Still Profitable?
The number of online candle shops is growing. With the increased interest in self-care and relaxation, this business is still a profitable option for those who want to become online entrepreneurs. In 2022, the size of the global candle market reached US$11 billion, and this figure is predicted to reach a value of almost 14 billion U.S. dollars by 2030, which is quite exceptional and promising.
Average Profit Margins for Candles Stores on Shopify?
Selling candles can produce a very good profit margin of 25% to 50%. If you want to start your online business, selling candles is one of the best options you have at the moment. The candle sales are stable and they show continuous growth, and that is what you need at the start of your business.
What Type of Candle Sells the Most?
The trend towards natural and organic candles, especially those that minimize carbon impact, is growing among environmentally conscious consumers.
Votive candles, known for their slow burn and even scent distribution, dominate the market. In 2022, votive candles accounted for 26.97% of all candle sales.
Personalization and personalized candles is a major trend, with consumers seeking candles that reflect their own personal style or commemorate special occasions.
This desire for customization extends to personalized scents, with very unique fragrances like whiskey, tobacco, and tomato gaining popularity, particularly among male consumers.
In our opinion, personalized candles are still a very underserved market, with so much opportunity.
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