If you are considering starting an online t-shirt business, you might be curious about its ongoing profitability in the market.
T-shirts remain a staple in fashion, and it’s worth noting that the t-shirt market will experience a 2.6% increase in volume growth in 2025.
Starting an online t-shirt business is relatively low-cost, especially with print-on-demand services. They handle manufacturing, shipping, and charging when products sell, reducing overstock risk and minimizing overhead.
And, when it comes to picking the right platform to start a t-shirt store, you can’t go wrong with using Shopify. Shopify stores are easy to set up, customizable, and a great way to turn your design ideas into a profitable business.
So, if you’re already working on your own store, or need some ideas to get started, we’ve researched the top 20 t-shirt stores in 2024, looking at their unique propositions, products, store traffic, and Shopify themes.
Here are the top 20 Shopify t-shirt stores in 2024, created by using data from our custom Shopify tool – Koala Inspector.
See Shopify Store Data With Koala Inspector
Simply install the Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
Feel free to try it out on the top t-shirt stores below!
Top 20 Shopify T-Shirt Stores
| Rank | Store | # Products | Avg Product Value | Monthly Traffic |
|---|---|---|---|---|
| 1 | UNTUCKit | 342 | $85.85 | High |
| 2 | Homefield | 3189 | $48.88 | High |
| 3 | Elevated Faith | 602 | $28.93 | High |
| 4 | TeeFury | >5000 | $36.10 | High |
| 5 | Textual Tees | 1641 | $8.03 | Medium |
| 6 | Parks Project | 347 | $63.99 | High |
| 7 | TeeTurtle | 2006 | $18.04 | High |
| 8 | Loot Crate™ | 5 | $31.79 | High |
| 9 | Teentree | 4319 | $51.56 | High |
| 10 | Out of Print | 1017 | $27.03 | High |
| 11 | Litographs | 2971 | $47.33 | High |
| 12 | Illuminated Apparel | 52 | $23.31 | Medium |
| 13 | The Outrage | 447 | $25.30 | High |
| 14 | m00nshot! | >5000 | $45.29 | High |
| 15 | In God We Must | 117 | $29.09 | High |
| 16 | BustedTees | 1347 | $36.66 | High |
| 17 | 33 Edge | 31 | $29.64 | Medium |
| 18 | Shirtwascash | 1056 | $45.47 | High |
| 19 | Surfside Supply Co. | 444 | $63.78 | Medium |
| 20 | Factory 43 | 391 | $31.61 | Low |
Want to see data on any Shopify store?
Is Shopify A Good Platform For Selling T-Shirts?
Yes, absolutely! Shopify’s feature-rich platform is the ideal platform for selling t-shirts.
Shopify t-shirt stores are making waves because they’re easy to set up, customizable, and a great way to turn your design ideas into a profitable business. Whether you’re an artist, a designer, or just someone with a cool idea for a t-shirt, Shopify can be your launchpad.
Shopify’s powerful platform allows you to create an online store in no time. Plus, it’s packed with features that make running your t-shirt business a breeze. You’ll have access to a wide range of tools to help you manage inventory, process orders, and market your products.
Below are some advantages that make Shopify an ideal solution for initiating and expanding your business in this niche market.
- Budget-friendly
- Easy to navigate
- Robust features ( powerful marketing suite, design editor, and variety of payment options)
- Trusted platform
- Constantly advancing platform
- An active and large community of people
- Connection to social media platforms (Facebook, Instagram)
Shopify is also known for its wide range of templates that you can utilize to design a store that truly reflects your brand.
If you’re a designer at heart – you’ll love the flexibility Shopify offers. You can pick out a theme and customize it to your heart’s content – change colors, adjust the layout, add your logo and more. Even if you’re not tech-savvy, Shopify’s themes are ready to use out-of-the-box, no design skills necessary.
Is It Profitable to Sell T-Shirts Online?
Yes, selling t-shirts online can be a profitable business model.
Speaking in numbers, with a selling price of $20 per t-shirt, if you manage to keep your costs (including material, printing, packaging, and shipping) around $10, you’re looking at a 50% profit margin before marketing expenses.
Marketing efforts, quality of design, and your ability to manage costs can affect your business’s profitability. Operating a print-on-demand online shop is low-risk because it lets you initiate with minimal upfront investments.
As of 2024, the global sales of T-shirts stood impressively at US$45.52 billion, while the market’s volume till 2028 is expected to reach 8.1 billion units.
What Makes a Good Shopify T-shirt Store?
When it comes to setting up a successful Shopify t-shirt store, there are key features to keep in mind.
And, if you take a look at our top 20 best t-shirt stores, you’ll see a pretty consistent picture. Let’s take a deeper look at what makes a good Shopify t-shirt store, based on research.
Define what your brand is about, and consistently reflect that in your products and store design. An eye-catching, professionally designed storefront can separate your store from the competition. Unique high-quality designs and a cost-effective production are crucial factors.
Quality and Variety of Designs
What makes your t-shirts stand apart? It’s all in the design! However, avoid the temptation to put out any random design. It’s essential that each of your t-shirt designs are distinct and high quality. You should offer a variety of designs that cater to different tastes to attract a broader audience.
Production and Pricing
The crucial backbone of your store lies in cost-effective production. Select a dependable t-shirt printer whose quality you’re confident about. Always remember that cheaper doesn’t equate to better. Cut down costs where you can, but don’t skimp on quality.
Strategic pricing is key to your online store’s success. You need to price your t-shirts at a point where you can cover your costs, pay yourself, and still make a profit. It’s a balance of affordable prices for the customer and profitability for your store.
Marketing Strategy
Effective marketing can catapult your store to the masses. Leverage Shopify’s integrated marketing tools; SEO optimization, email marketing, and social media integrations. By employing strategic and innovative marketing practices, you have the potential to reach a wider audience and achieve a substantial profit margin.
Customer Service
It’s one thing to attract customers but another to keep them coming back. Outstanding customer service can make a real difference. Always be proactive in your approach to customer complaints.
The successful Shopify t-shirt seller is always planning for the future. Regularly review your business and fine-tune your strategy. Remember, the success of your online t-shirt store lies in a combination of high-quality design work, cost-effective production, strategic pricing, strong marketing efforts, and top-notch customer service.
Is T-shirt a Good Niche for an Online Store?
Almost everyone appreciates and loves a good T-shirt. T-shirts serve as blank canvases for creativity, and despite the wide variety, there is always an opportunity for innovation and reinvention.
The custom T-shirt printing industry is projected to experience an annual growth rate of 11% up to 2030. It is beneficial to recognize that T-shirt businesses continue to be profitable due to the broadening array of customer segments and expansion of production resources, such as POD services.
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