If you are considering starting an online t-shirt business, you might be curious about its ongoing profitability in the market.
T-shirts remain a staple in fashion, and it’s worth noting that the t-shirt market will experience a 2.6% increase in volume growth in 2025.
Starting an online t-shirt business is relatively low-cost, especially with print-on-demand services. They handle manufacturing, shipping, and charging when products sell, reducing overstock risk and minimizing overhead.
And, when it comes to picking the right platform to start a t-shirt store, you can’t go wrong with using Shopify. Shopify stores are easy to set up, customizable, and a great way to turn your design ideas into a profitable business.
So, if you’re already working on your own store, or need some ideas to get started, we’ve researched the top 20 t-shirt stores in 2024, looking at their unique propositions, products, store traffic, and Shopify themes.
Here are the top 20 Shopify t-shirt stores in 2024, created by using data from our custom Shopify tool – Koala Inspector.
Top 20 Shopify T-Shirt Stores
| Rank | URL | Store Details | Date first Product Published | # Products | Avg Product Value | Monthly Traffic | Theme Used |
|---|---|---|---|---|---|---|---|
| 1 | UNTUCKit | UNTUCKit specializes in shirts designed to be worn untucked, offering a perfect fit for all shapes and sizes. | 11 May 2016 | 342 | $85.85 | Very High | UTK | Presidents Day Sale 2.15.24 (Custom Theme) |
| 2 | Homefield | Homefield is a collegiate apparel brand specializing in vintage-inspired clothing featuring designs from various universities and colleges. With a focus on comfort, quality, and nostalgia, Homefield offers cozy sweatshirts, tees, and accessories for alumni and fans alike. | 16 Apr 2018 | 3189 | $48.88 | Very High | Virginia Refresh 2/29 (Custom Theme) |
| 3 | Elevated Faith | Elevated Faith is a faith-based lifestyle brand offering jewelry, apparel, and accessories with inspirational messages and designs. With a mission to spread positivity and faith, Elevated Faith provides customers with meaningful products that serve as reminders of hope and strength. | 25 Feb 2022 | 602 | $28.93 | Very High | Copy of Recharge19oct (Custom Theme) |
| 4 | TeeFury | TeeFury is an online marketplace featuring limited edition t-shirts and apparel designed by independent artists. With a focus on pop culture, fandoms, and original artwork, TeeFury offers unique and collectible apparel for fans of movies, TV shows, comics, and more. | 25 Feb 2024 | >5000 | $36.10 | Very High | Sense 2.0 (Custom Theme) |
| 5 | Textual Tees | Textual Tees offers a wide range of graphic t-shirts featuring witty slogans, puns, and pop culture references. With designs ranging from humorous to thought-provoking, Textual Tees provides customers with fun and expressive apparel to showcase their personality and interests. | 20 Nov 2013 | 1641 | $8.03 | Medium | Shoptimized theme 6.1 (Custom Theme) |
| 6 | Parks Project | Parks Project is a lifestyle brand on a mission to support and preserve America’s national parks. Through sales of apparel, accessories, and home goods, Parks Project funds projects and initiatives that help protect and conserve public lands for future generations. | 1 Feb 2021 | 347 | $63.99 | Very High | Vintage Feb | 2-23 (Custom Theme) |
| 7 | TeeTurtle | TeeTurtle is a whimsical apparel brand known for its cute and quirky designs featuring animals, fantasy creatures, and pop culture references. With a focus on fun and creativity, TeeTurtle offers t-shirts, hoodies, and accessories that bring joy to customers of all ages. | 31 Aug 2023 | 2006 | $18.04 | Very High | 2/26 Plushieverse Release |
| 8 | Loot Crate™ | Loot Crate™ is a subscription box service offering monthly deliveries of curated geek and gaming merchandise. Each crate contains a mix of exclusive collectibles, apparel, accessories, and other items from popular franchises, making it a must-have for fans of gaming, movies, and TV shows. | 19 Mar 2020 | 5 | $31.79 | Very High | LC Theme Change 2024 No Crate Mention |
| 9 | Teentree | Teentree is a sustainable apparel brand known for its eco-friendly clothing and commitment to environmental conservation. With a focus on sustainability and social responsibility, Teentree plants ten trees for every item purchased, helping to combat deforestation and promote reforestation efforts worldwide. | 3 Nov 2017 | 4319 | $51.56 | Very High | Production US – AWS Search – Theme A (Custom Theme) |
| 10 | Out of Print | Out of Print celebrates literary heritage through its collection of book-themed apparel, accessories, and gifts. With designs featuring iconic book covers and literary quotes, Out of Print allows book lovers to wear their favorite stories and support literacy initiatives around the world. | 23 Oct 2014 | 1017 | $27.03 | Very High | July 20, 2023 – Boost [Voltage] (Custom Theme) |
| 11 | Litographs | Litographs transforms classic literature into wearable art by creating t-shirts, scarves, and posters adorned with entire texts of beloved books. With intricate designs made up of words, Litographs offers a unique way for book enthusiasts to showcase their favorite literary works. | 29 Mar 2012 | 2971 | $47.33 | High | shopify-theme/production (Custom Theme) |
| 12 | Illuminated Apparel | Illuminated Apparel specializes in glow-in-the-dark clothing and accessories for both kids and adults. With designs that light up in the dark, Illuminated Apparel offers a fun and interactive way to stand out at parties, events, and gatherings. | 9 Mar 2018 | 52 | $23.31 | Medium | Copy of Theme export www-illuminatedapparel-us… (Custom Theme) |
| 13 | The Outrage | The Outrage is a feminist apparel brand dedicated to social justice and activism. With clothing and accessories featuring empowering messages and designs, The Outrage aims to spark conversation and raise awareness about important issues facing women and marginalized communities. | 16 Nov 2016 | 447 | $25.30 | High | 28-09-22-Brooklyn – (DEV | Marque Media|Bold.Oct12 |
| 14 | m00nshot! | m00nshot! is a space-themed apparel brand inspired by NASA missions, space exploration, and celestial phenomena. With cosmic designs and futuristic graphics, m00nshot! offers t-shirts, hoodies, and accessories for space enthusiasts and stargazers. | 12 May 2023 | >5000 | $45.29 | High | M00nshot-v3-lite (Custom Theme) |
| 15 | In God We Must | In God We Must is a clothing brand blending art, music, and spirituality to create unique apparel and accessories with thought-provoking designs. With a focus on self-expression and individuality, In God We Must offers clothing that challenges norms and inspires meaningful conversations. | 15 Oct 2018 | 117 | $29.09 | High | (Custom Theme) |
| 16 | BustedTees | BustedTees offers a wide range of humorous and pop culture-inspired t-shirts and apparel. With designs ranging from witty slogans to clever graphics, BustedTees provides customers with fun and irreverent clothing to showcase their sense of humor. | 28 Sep 2019 | 1347 | $36.66 | High | New Landing Page (Custom Theme) |
| 17 | Shelfies | Shelfies is a clothing brand known for its bold and vibrant all-over print apparel featuring eye-catching designs. From galaxy prints to animal patterns, Shelfies offers leggings, hoodies, and swimwear that make a statement and stand out from the crowd. | 9 Feb 2013 | 2348 | $45.04 | High | March 6 2019 (Custom Theme) |
| 18 | Shirtwascash | Shirtwascash is an unconventional apparel brand known for its user-designed shirts featuring absurd and humorous designs submitted by customers. With a focus on creativity and community-driven content, Shirtwascash offers unique and one-of-a-kind clothing that defies convention. | 14 Apr 2020 | 1056 | $45.47 | High | Copy of Turbo – 11.28.23 (Custom Theme) |
| 19 | Surfside Supply Co. | Surfside Supply Co. is a lifestyle brand inspired by coastal living and outdoor adventures. With a focus on relaxed and casual apparel, Surfside Supply Co. offers comfortable clothing and accessories for beachgoers, surfers, and outdoor enthusiasts. | 4 Nov 2015 | 444 | $63.78 | Medium | Prestige (Enhancify-Dev) – backup – 8 May ’23 |
| 20 | Factory 43 | Factory 43 is a design studio and print shop specializing in screen-printed apparel, posters, and accessories. With a focus on bold graphics and retro-inspired designs. | 9 Dec 2011 | 391 | $31.61 | Low | Copy of Blockshop – HC – 13 Apr ’23 |
Want to see data on any Shopify store?
Is Shopify A Good Platform For Selling T-Shirts?
Yes, absolutely! Shopify’s feature-rich platform is the ideal platform for selling t-shirts.
Shopify t-shirt stores are making waves because they’re easy to set up, customizable, and a great way to turn your design ideas into a profitable business. Whether you’re an artist, a designer, or just someone with a cool idea for a t-shirt, Shopify can be your launchpad.
Shopify’s powerful platform allows you to create an online store in no time. Plus, it’s packed with features that make running your t-shirt business a breeze. You’ll have access to a wide range of tools to help you manage inventory, process orders, and market your products.
Below are some advantages that make Shopify an ideal solution for initiating and expanding your business in this niche market.
- Budget-friendly
- Easy to navigate
- Robust features ( powerful marketing suite, design editor, and variety of payment options)
- Trusted platform
- Constantly advancing platform
- An active and large community of people
- Connection to social media platforms (Facebook, Instagram)
Shopify is also known for its wide range of templates that you can utilize to design a store that truly reflects your brand.
If you’re a designer at heart – you’ll love the flexibility Shopify offers. You can pick out a theme and customize it to your heart’s content – change colors, adjust the layout, add your logo and more. Even if you’re not tech-savvy, Shopify’s themes are ready to use out-of-the-box, no design skills necessary.
Is It Profitable to Sell T-Shirts Online?
Yes, selling t-shirts online can be a profitable business model.
Speaking in numbers, with a selling price of $20 per t-shirt, if you manage to keep your costs (including material, printing, packaging, and shipping) around $10, you’re looking at a 50% profit margin before marketing expenses.
Marketing efforts, quality of design, and your ability to manage costs can affect your business’s profitability. Operating a print-on-demand online shop is low-risk because it lets you initiate with minimal upfront investments.
As of 2024, the global sales of T-shirts stood impressively at US$45.52 billion, while the market’s volume till 2028 is expected to reach 8.1 billion units.
What Makes a Good Shopify T-shirt Store?
When it comes to setting up a successful Shopify t-shirt store, there are key features to keep in mind.
And, if you take a look at our top 20 best t-shirt stores, you’ll see a pretty consistent picture. Let’s take a deeper look at what makes a good Shopify t-shirt store, based on research.
Define what your brand is about, and consistently reflect that in your products and store design. An eye-catching, professionally designed storefront can separate your store from the competition. Unique high-quality designs and a cost-effective production are crucial factors.
Quality and Variety of Designs
What makes your t-shirts stand apart? It’s all in the design! However, avoid the temptation to put out any random design. It’s essential that each of your t-shirt designs are distinct and high quality. You should offer a variety of designs that cater to different tastes to attract a broader audience.
Production and Pricing
The crucial backbone of your store lies in cost-effective production. Select a dependable t-shirt printer whose quality you’re confident about. Always remember that cheaper doesn’t equate to better. Cut down costs where you can, but don’t skimp on quality.
Strategic pricing is key to your online store’s success. You need to price your t-shirts at a point where you can cover your costs, pay yourself, and still make a profit. It’s a balance of affordable prices for the customer and profitability for your store.
Marketing Strategy
Effective marketing can catapult your store to the masses. Leverage Shopify’s integrated marketing tools; SEO optimization, email marketing, and social media integrations. By employing strategic and innovative marketing practices, you have the potential to reach a wider audience and achieve a substantial profit margin.
Customer Service
It’s one thing to attract customers but another to keep them coming back. Outstanding customer service can make a real difference. Always be proactive in your approach to customer complaints.
The successful Shopify t-shirt seller is always planning for the future. Regularly review your business and fine-tune your strategy. Remember, the success of your online t-shirt store lies in a combination of high-quality design work, cost-effective production, strategic pricing, strong marketing efforts, and top-notch customer service.
Is T-shirt a Good Niche for an Online Store?
Almost everyone appreciates and loves a good T-shirt. T-shirts serve as blank canvases for creativity, and despite the wide variety, there is always an opportunity for innovation and reinvention.
The custom T-shirt printing industry is projected to experience an annual growth rate of 11% up to 2030. It is beneficial to recognize that T-shirt businesses continue to be profitable due to the broadening array of customer segments and expansion of production resources, such as POD services.
How To Use The Koala Inspector To See Shopify Store Data
If you think there’s a store that we missed in our list, or want to carry out further research yourself, you can do this with our custom Shopify spy tool.
Using the Koala Inspector spy tool is incredibly easy. Just click the install link below, or find the link to our Chrome Extension for your browser here.
Simply install the Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
