Fashion has always been about statements, but it’s not all about clothes. It’s also about jewelry, bags, and shoes. The new trend of stacking rings and necklaces is everything a maximist dreams of. So, it is no surprise that many online stores exist and are paving the way for affordable fashion items for customers.
Entering the fashion industry is never a miss. With an expected annual growth rate of 9.03%, it is expected that the revenues in this industry will reach a fantastic US$1,025.00 billion by 2029. That’s an incredible increase from the US$665.40 billion in 2024
Many brands have taken this opportunity to open Shopify fashion stores. Join us to understand the strategies of the top Shopify fashion stores, and learn what makes these businesses stand out. And if you are seeking ideas for your online candle store’s layout or merchandise, we have that, too.
Using our proprietary Shopify tool, Koala Inspector for data research, we have compiled a list of the top 20 Shopify fashion stores for 2024 and what makes them stand out.
See Shopify Store Data With Koala Inspector
Simply install the free Koala Inspector Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
Feel free to try it out on the top fashion stores below!
Top 20 Shopify Fashion Stores
| Rank | URL | # Products | Avg Product Value | Monthly Traffic |
|---|---|---|---|---|
| 1 | Steve Madden | 3662 | $74.30 | High |
| 2 | FashionNova | >5000 | $24.43 | High |
| 3 | Adored Vintage | 726 | $69.39 | High |
| 4 | Kith | >5000 | $323.11 | High |
| 5 | RedDress.com | >5000 | $35.29 | High |
| 6 | Roden Gray | 965 | $378.05 | High |
| 7 | Decathlon | 1610 | $77.47 | High |
| 8 | Bee Inspired | 248 | $38.18 | High |
| 9 | Ripndip | 1898 | $92.08 | High |
| 10 | Oh Polly | >5000 | £37.27 | High |
| 11 | Unique Vintage | >5000 | $91.35 | High |
| 12 | Motel Rocks | >5000 | £23.69 | High |
| 13 | Taylor Stitch | 2869 | $112.89 | High |
| 14 | Shop Premium Outlets | >5000 | $478.19 | High |
| 15 | Proozy | 998 | $42.20 | High |
| 16 | Shop the Mint | >5000 | $52.02 | High |
| 17 | Mavi Jeans | 526 | $91.52 | High |
| 18 | Culture Kings | >5000 | $85.76 | High |
| 19 | Ban.do | 1599 | $46.04 | High |
| 20 | UNTUCKit | 472 | $82.30 | High |
Want to see data on any Shopify store?
Is Shopify Good for Fashion Brands
Yes, Shopify is not just a good choice for fashion brands, but an excellent one that comes with multiple built-in benefits.
Shopify has cutting edge features designed specifically to cater to the needs of your fashion store. It offers clean, stylish, and visually appealing themes that allow you to showcase your products in the best way possible.
It’s these rich immersive experiences that make your brand stand out, attract customers, and build loyalty. Shopify’s emphasis on building brand experiences is one key attribute that sets it apart in the retail industry.
The platform also provides access to essential tools for growth, such as email marketing, SEO, and social media integration, all of which can effectively drive traffic to your store and increase your sales. The analytics tool gives you comprehensive insights into your business, enabling you to make data-driven decisions.
Another drawcard is the 24/7 customer support, which ensures that no technical difficulty will hamper the smooth running of your store. The pricing plans offered by Shopify are competitive and provide great value for the features and benefits you receive in return.
How to Start a Shopify Fashion Store
Sign up for Shopify
To start with, sign up on the Shopify platform. It’s a straightforward process where you just provide vital details like email, password, and store name. Once you’ve set up an account, dive right in, and familiarize yourself with the Shopify dashboard.
Pick a niche
If you haven’t already, you’ll need to select a niche for your store. Do some market analysis, understand contemporary fashion trends, and determine the type of apparel that will cater to your target audience. Your chosen niche can significantly influence your online store’s performance.
Choose a theme
It’s important to choose a visually appealing theme fitting your fashion style. Shopify houses a plethora of themes, both free and premium. Note, your choice should not only resonate with your brand but should also be user-friendly, mobile-responsive, and quick to load. With an eye-catching storefront, you’re primed for customer attraction and conversion.
Add & Optimize Products
Don’t just add products to your store and let them do all the heavy lifting. Quality photographs, engaging descriptions, and competitive prices all play crucial roles here. Also, categorize your products well; it eases the shopping process for visitors.
Set up payments
Now let’s talk about setting up your payment gateway. Shopify integrates with various payment options, enabling smooth transactions. Prioritize versatility to cater to the diverse preferences of your prospects.
Configure Shipping
Then, configure your shipping settings. Clear shipping policies and options help build trust with customers.
Is the Online Fashion Industry Saturated
No, the online fashion industry is not saturated because there are many different styles that people like.
For example, some people like gothic clothing, such as Metro Alternative Clothing, and some go for the clean or more formal aesthetic, like Oh Polly.
E-commerce is a highly challenging industry, with new innovations and trends emerging every day, especially in the fashion industry.
Everything recycles, so don’t worry if you don’t take a chance on a trend; they will always come back. For example, the styles from the 80s came back in 2022 with the series “Stranger Things.”
The fashion industry is, in general, low-ticket and saturated, but there are always new trends and demands. In a competitive environment, the key will be differentiating your store from the rest.
Are Shopify Fashion Stores Profitable
Shopify fashion stores and fashion ecommerce platforms will always be profitable. They are a more affordable option than the high-end brands, hence more profitable. Ecommerce brands have made a lot of money selling fashion accessories online.
Fashion sales reached $102.78 billion in 2022. Online sales increased by 5% in 2022, while in 2023, global retail ecommerce sales reached an estimated 5.8 trillion US dollars.
Projections indicate more growth, 39% to be precise, and they expect to surpass 8 trillion dollars by 2027.
What Type of Fashion Accessories Sells the Most
Necklaces, rings, bracelets, and watches are the most searched-for fashion accessories.
Sunglasses, scarves, bags, wallets, belts, and ties are also among the most searched-for items.
Of course, there are many more items on this list, and this just comes down to customer preference.
Everyone has their own fashion ideas and trends, so that’s why this is a broad spectrum.
In essence, data-driven decision making and integrating emerging trends align perfectly with the strategic positioning of your products in the Shopify store.
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