Fashion has always been about statements, but it’s not all about clothes. It’s also about jewelry, bags, and shoes. The new trend of stacking rings and necklaces is everything a maximist dreams of. So, it is no surprise that many online stores exist and are paving the way for affordable fashion items for customers.
Entering the fashion industry is never a miss. With an expected annual growth rate of 9.03%, it is expected that the revenues in this industry will reach a fantastic US$1,025.00 billion by 2029. That’s an incredible increase from the US$665.40 billion in 2024
Many brands have taken this opportunity to open Shopify fashion stores. Join us to understand the strategies of the top Shopify fashion stores, and learn what makes these businesses stand out. And if you are seeking ideas for your online candle store’s layout or merchandise, we have that, too.
Using our proprietary Shopify tool, Koala Inspector for data research, we have compiled a list of the top 20 Shopify fashion stores for 2024 and what makes them stand out.
Top 20 Shopify Fashion Stores
| Rank | URL | Store Details | Date first Product Published | # Products | Avg Product Value | Monthly Traffic | Theme Used |
|---|---|---|---|---|---|---|---|
| 1 | Steve Madden | Steve Madden is a globally recognized footwear and accessories brand known for its fashion-forward designs and affordable prices. From stylish shoes and boots to trendy handbags and accessories. | 21 Aug 2018 | 3662 | $74.30 | Very High | Algolia Mobile Filter Bug Fix | 2/29/24 (Custom Theme) |
| 2 | FashionNova | FashionNova is a fast-fashion retailer offering the latest trends in women’s clothing, shoes, and accessories. FashionNova caters to fashion-forward individuals looking for affordable and trendy outfits. | 6 Feb 2024 | >5000 | $24.43 | Very High | 3.03 FREE25 UPDATE #2 (Custom Theme) |
| 3 | Adored Vintage | Adored Vintage is an online boutique specializing in vintage-inspired clothing and accessories for women. | 18 Dec 2021 | 726 | $69.39 | High | WORKING-Q2-SPRING-23 (Custom Theme) |
| 4 | Kith | Kith is a streetwear brand and retailer offering a mix of apparel, footwear, and accessories for men, women, and kids. With a focus on contemporary design and luxury collaborations. | 25 Sep 2023 | >5000 | $323.11 | Very High | 03/01 Homepage Refresh (Custom Theme) |
| 5 | RedDress.com | RedDress.com is an online boutique offering trendy and affordable women’s clothing, shoes, and accessories. | 10 May 2023 | >5000 | $35.29 | Very High | Live Release 2/8 (Custom Theme) |
| 6 | Roden Gray | Roden Gray is a designer store offering a selection of high-end fashion from various designers. | 24 May 2019 | 965 | $378.05 | High | Roden Gray – 2023.12.27 (Custom Theme) |
| 7 | Decathlon | Decathlon is a sports and outdoor retailer offering a wide range of equipment, apparel, and accessories for various sports and activities. With a focus on affordability and quality. | 10 Oct 2016 | 1610 | $77.47 | Very High | New Master/Live (Custom Theme) |
| 8 | Bee Inspired | Bee Inspired Clothing is a streetwear brand offering urban-inspired clothing and accessories for men. | 16 Nov 2017 | 248 | $38.18 | Very High | 26-02-24 New Releases (Custom Theme) |
| 9 | Ripndip | Ripndip is a skateboarding and streetwear brand known for its playful and irreverent designs. | 29 Oct 2019 | 1898 | $92.08 | Very High | RIPNDIP2-v51-sizechartupgrade (Custom Theme) |
| 10 | Oh Polly | Oh Polly is a fashion brand specializing in women’s clothing, particularly known for its stylish and figure-flattering dresses, tops, and sets. | 30 Jun 2022 | >5000 | £37.27 | Very High | Oh Polly by BAO (master) (Custom Theme) |
| 11 | Unique Vintage | Unique Vintage offers vintage-inspired clothing and accessories for women, including retro dresses, swimwear, and separates. | 28 Apr 2023 | >5000 | $91.35 | Very High | 2024-03-01_Vault_Refresh (Custom Theme) |
| 12 | Motel Rocks | Motel Rocks is a fashion brand known for its trendy and edgy clothing, including dresses, tops, and jumpsuits. With a focus on bold prints, vibrant colors. | 2 Sep 2022 | >5000 | £23.69 | Very High | [1.0.11] Live – 04.12.23 (Custom Theme) |
| 13 | Taylor Stitch | Taylor Stitch is a menswear brand offering timeless and versatile clothing made with sustainable materials and ethical production practices. With a focus on quality craftsmanship and classic designs. | 25 Jun 2014 | 2869 | $112.89 | Very High | Master (Custom Theme) |
| 14 | Shop Premium Outlets | Shop Premium Outlets is an online marketplace featuring discounted designer and luxury brands from outlet malls across the United States. | 1 Mar 2024 | >5000 | $478.19 | Very High | Impulse Active (Custom Theme) |
| 15 | Proozy | Proozy is an online retailer offering discounted activewear, outdoor gear, and apparel for men, women, and kids. | 27 Jul 2022 | 998 | $42.20 | Very High | proozy-dawn/main (Custom Theme) |
| 16 | Shop the Mint | Shop the Mint offers a curated selection of trendy and affordable clothing, accessories, and home decor for women. | 4 Nov 2022 | >5000 | $52.02 | Very High | 3.2 Slouchy Start (Custom Theme) |
| 17 | Mavi Jeans | Mavi Jeans is a denim brand known for its high-quality jeans, pants, and apparel for men and women. | 22 Aug 2017 | 526 | $91.52 | Very High | [US-Checkout] Latest Snapshot 2.14.2024 (Custom Theme) |
| 18 | Culture Kings | Culture Kings is a streetwear retailer offering a curated selection of clothing, footwear, and accessories from top brands and designers. | 4 Dec 2023 | >5000 | $85.76 | Very High | Culture Kings USA |
| 19 | Ban.do | Ban.do is a lifestyle brand known for its quirky and colorful accessories, stationery, and gifts designed to bring joy and positivity to everyday life. | 26 Sep 2016 | 1599 | $46.04 | Very High | 3.29 – Home Flash Sale + Free Ship – 3.1.24 |
| 20 | UNTUCKit | UNTUCKit specializes in shirts designed to be worn untucked, offering a relaxed and casual alternative to traditional button-up shirts. | 11 May 2016 | 472 | $82.30 | Very High | UTK | New Markdowns Sale 2.29.24 (Custom Theme) |
Want to see data on any Shopify store?
Is Shopify Good for Fashion Brands
Yes, Shopify is not just a good choice for fashion brands, but an excellent one that comes with multiple built-in benefits.
Shopify has cutting edge features designed specifically to cater to the needs of your fashion store. It offers clean, stylish, and visually appealing themes that allow you to showcase your products in the best way possible.
It’s these rich immersive experiences that make your brand stand out, attract customers, and build loyalty. Shopify’s emphasis on building brand experiences is one key attribute that sets it apart in the retail industry.
The platform also provides access to essential tools for growth, such as email marketing, SEO, and social media integration, all of which can effectively drive traffic to your store and increase your sales. The analytics tool gives you comprehensive insights into your business, enabling you to make data-driven decisions.
Another drawcard is the 24/7 customer support, which ensures that no technical difficulty will hamper the smooth running of your store. The pricing plans offered by Shopify are competitive and provide great value for the features and benefits you receive in return.
How to Start a Shopify Fashion Store
Sign up for Shopify
To start with, sign up on the Shopify platform. It’s a straightforward process where you just provide vital details like email, password, and store name. Once you’ve set up an account, dive right in, and familiarize yourself with the Shopify dashboard.
Pick a niche
If you haven’t already, you’ll need to select a niche for your store. Do some market analysis, understand contemporary fashion trends, and determine the type of apparel that will cater to your target audience. Your chosen niche can significantly influence your online store’s performance.
Choose a theme
It’s important to choose a visually appealing theme fitting your fashion style. Shopify houses a plethora of themes, both free and premium. Note, your choice should not only resonate with your brand but should also be user-friendly, mobile-responsive, and quick to load. With an eye-catching storefront, you’re primed for customer attraction and conversion.
Add & Optimize Products
Don’t just add products to your store and let them do all the heavy lifting. Quality photographs, engaging descriptions, and competitive prices all play crucial roles here. Also, categorize your products well; it eases the shopping process for visitors.
Set up payments
Now let’s talk about setting up your payment gateway. Shopify integrates with various payment options, enabling smooth transactions. Prioritize versatility to cater to the diverse preferences of your prospects.
Configure Shipping
Then, configure your shipping settings. Clear shipping policies and options help build trust with customers.
Is the Online Fashion Industry Saturated
No, the online fashion industry is not saturated because there are many different styles that people like.
For example, some people like gothic clothing, such as Metro Alternative Clothing, and some go for the clean or more formal aesthetic, like Oh Polly.
E-commerce is a highly challenging industry, with new innovations and trends emerging every day, especially in the fashion industry.
Everything recycles, so don’t worry if you don’t take a chance on a trend; they will always come back. For example, the styles from the 80s came back in 2022 with the series “Stranger Things.”
The fashion industry is, in general, low-ticket and saturated, but there are always new trends and demands. In a competitive environment, the key will be differentiating your store from the rest.
Are Shopify Fashion Stores Profitable
Shopify fashion stores and fashion ecommerce platforms will always be profitable. They are a more affordable option than the high-end brands, hence more profitable. Ecommerce brands have made a lot of money selling fashion accessories online.
Fashion sales reached $102.78 billion in 2022. Online sales increased by 5% in 2022, while in 2023, global retail ecommerce sales reached an estimated 5.8 trillion US dollars.
Projections indicate more growth, 39% to be precise, and they expect to surpass 8 trillion dollars by 2027.
What Type of Fashion Accessories Sells the Most
Necklaces, rings, bracelets, and watches are the most searched-for fashion accessories.
Sunglasses, scarves, bags, wallets, belts, and ties are also among the most searched-for items.
Of course, there are many more items on this list, and this just comes down to customer preference.
Everyone has their own fashion ideas and trends, so that’s why this is a broad spectrum.
In essence, data-driven decision making and integrating emerging trends align perfectly with the strategic positioning of your products in the Shopify store.
How To Use The Koala Inspector To See Shopify Store Data
If you think there’s a store that we missed in our list, or want to carry out further research yourself, you can do this with our custom Shopify spy tool.
Using the Koala Inspector spy tool is incredibly easy. Just click the install link below, or find the link to our Chrome Extension for your browser here.
Simply install the Chrome Extension, open any Shopify store, and click the Koala Inspector extension to open a world of information in just 1 click.
