10 Highest Converting Shopify Themes 2025

Shopify offers so many themes, and second, not every theme is equal in terms of attractiveness and conversion potential. 

We’ve put together a list of ten high-conversion themes to help you find the one that matches your products, stimulates your customers, and ultimately drives sales.

We gathered the details of each theme using the theme detector feature of our custom tool Koala Inspector. You can try our Shopify theme detector feature for free to detect the exact Shopify theme being used for any store.

What is a good conversion rate on Shopify?

Starting Point: A good baseline conversion rate to aim for is 2.5%.

Top 20%: A conversion rate of 3.3% or higher puts your store in the top 20% of all Shopify stores.

Top 10%: Reaching a conversion rate of 4.8% or higher will place your store in the top 10% of Shopify stores.

Products under $100: For stores selling products priced below $100, a conversion rate between 2% to 6% is a solid target.

Products over $100: For higher-priced products, stores typically see lower conversion rates at around 1% to 2%.

You can calculate your own stores conversion rate by dividing the number of conversions by the total number of visitors, then multiply by 100. Or you can view your store’s current conversion data directly in your Shopify admin dashboard for detailed insights.

On that note, let’s take a look at the 10 best converting Shopify themes to bring your store to your industry baseline.

10 Best Converting Shopify Themes in 2025

1. Pipeline

Theme Features 

• Subcollections and filters to organize your catalog
• Drag and drop builder to adjust the store’s look
• Mobile responsive and neat design
• Pre-order and quick-buy features
• Blogs, testimonials section, and FAQ pages
• Product reviews for each product available
• Translations to English, French, Italian, German, and Spanish
• Product filtering and sorting
• Recently viewed and recommended product
• Usage information and video presentations

Pros

• Image zoom for each product
• Detailed product descriptions
• Enhanced search option
• User-friendly interface
• Elegant design for luxury brands

Cons

• Limited language options
• Higher upfront cost
• Limited customization

Who Is The Theme For

• High-end fashion brands
• Luxury jewelry designers
• Interior design services
• Organic and handmade cosmetics
• Artisan bakery shops

2. Atlantic

Theme Features 

• Suitable for large stores
• Can be integrated with a physical store
• Online orders and in-store pickups
• Countdown timer for limited offers
• Stock counter
• Store locator
• FAQ page and blog
• Testimonials and product reviews
• Recommended and similar products

Pros

• Features that benefit online stores
• Great for both small businesses and developed brands
• User-friendly design and navigation
• Sticky header for easy navigation
• High-resolution images of your products
• Scalable solution for growing businesses

Cons

• Little to no design flexibility
• Too many scripts that may slow down the mobile version

Who Is The Theme For

• Jewelry designers 
• Luxury DIY craft
• Elegant clothing stores
• Artistic projects

3. Retina 

Theme Features 

• Great for high-volume stores
• Designed for physical stores
• Cart notes
• Recommended and similar products
• Promo banners and pop-ups
• FAQ page
• Animation and image slider
• High-res images
• Collection page navigation

Pros of Retina theme

• Attractive visuals and styling
• Testimonial section
• Straightforward navigation
• Free trial before publishing the site

Cons of Retina theme

• Limited customization
• Complex setup for beginners

Who Is The Theme For

• Modern boutiques
• Sportswear stores
• Luxury cosmetic brands
• DIY and custom crafts

4. Impulse

Theme Features 

• Built-in tools for easier sales
• Promotion features
• In-store pickups
• Product reviews and testimonials
• Product images and videos
• Before and after the slider
• Navigational mega menu
• Customizable contact form

Pros

• Advanced and modern design
• Professional looks
• Vibrant visuals
• Product filtering
• Extended customization

Cons

• Expensive for new businesses
• Delays in the email support

Who Is The Theme For

• Brands with online and physical stores
• Home decor manufacturers
• Fashion and cosmetics brands

5. Eurus

Theme Features

• Quick buy and in-store pickups
• Promo features like banners and pop-ups
• Stock counter
• Trust badges
• Customizable contact form
• Cross-selling options
• Image galleries and slideshows

Pros

• Responsive customer support
• Easy store set up
• Customizable theme to match your brand
• Professional-looking store
• Great for dropshippers

Cons

• For some users, the layout can be restrictive
• Sellers with high stock levels find it challenging to use Eurus

Who Is The Theme For

• Dropshippers 
• Brands with limited promotions
• Fashion and luxury stores

6. Boost

Theme Features 

• High-resolution visuals
• Customizable contact form
• Promo features (coupons, vouchers, and pop-ups)
• Store Locator
• Reviews and testimonials
• Product image zoom

Pros 

• Built-in apps
• Fast and responsive theme
• Customizable appearance
• Integrates SEO features
• Value for money

Cons

• It may be expensive for small businesses
• Only one store is covered with the license
• Apps may overwhelm the design

Who Is The Theme For

• High-volume stores
• Clothing stores
• Accessories brands

7.  Palo Alto

Theme Features 

• Engaging design
• Easy navigation
• Flexible layouts
• Conversion-focused features
• Editorial features
• Cross-selling
• Infinite scroll
• Product filtering and sorting

Pros

• Good support and documentation
• Unlimited free trial (until publishing)
• Intuitive navigation
• Functional mobile design
• Wishlist features
• Attractive visuals

Cons

• Requires high-resolution images to work properly
• Minimalistic means limiting some businesses
• High investment for some companies

Who Is The Theme For

• High-end brands
• Modern and sophisticated businesses
• Personal brands
• Skincare and cosmetics brands
• Clothing stores

8.  Empire

Theme Features

• Product discovery
• Product comparison
• Merchandising
• Upselling and cross-selling
• Great for dropshippers

Pros

• Product catalogs
• Cost-saving features
• Third-party app integration
• Product-focused layout
• Dropshipping features

Cons

• A pricey choice
• Requires ongoing speed optimization
• Not for small stores

Who Is The Theme For

• High-growth online stores
• Luxury brands of any kind
• Home decor sellers
• High-end fashion stores

9.  Prestige

Theme Features 

• Luxury aesthetics
• Elegant design
• Configurable sections
• Advanced store creation

Pros

• Convenient for physical stores
• Visual storytelling
• High-resolution visuals
• Fast and easy to use

Cons

• Delays in customer support response
• Some stores face loading issues
• Speed delays in app-heavy stores

Who Is The Theme For

• Luxury brands
• High-stock online stores
• Jewelry brands
• Natural cosmetics shops

10.  Debutify

Theme Features 

• AI-powered store builder
• 70+ conversion-boosting widgets
• Fully customizable
• Drag-and-drop builder
• No coding needed
• Mobile-responsive design
• Multilingual support
• Multi-store license
• Pre-built theme templates

Pros 

• Beginner-friendly
• Easy store set up
• Conversion-focused features
• Can be used for different industries
• Lightning-fast page load speeds
• Exceptional customer support
• With premium course access
• Includes e-commerce mentorship

Cons 

• Requires a subscription for access to advanced widgets
• Some features may require a premium plan

Who Is The Theme For

• Dropshipping businesses
• Niche online stores
• Beauty and skincare brands
• Pet supplies and accessories stores
• Health and wellness product sellers
• Fashion boutiques
• Home decor and furniture stores

What to Look For in a High Converting Shopify Theme?

To narrow down the choice of high conversion Shopify themes, look for qualities like loading speed, responsiveness on every device, and a captivating design. They are vital for a positive user experience and higher conversion rates. 

Fast Load Times & Performance

Page speed is of vital importance for customers. It boosts their satisfaction and significantly raises conversion rates. Selecting a theme optimized for performance ensures your website loads quickly, reducing bounce rates and increasing conversions.

Fast load times are essential for e-commerce conversions. Research shows that with each additional second your website loads faster, there’s a corresponding 17% improvement in the conversion rate. 

Also, more than half the visitors leave the site if the loading time of a mobile store is longer than 3 seconds. As a bonus, fast-loading times are also an SEO factor, ensuring your website ranks and converts well. 

Attractive Design

Visual appearance is essential for online stores. Just like shoppers stop in front of a physical store with an impressive exterior, the website design should make them stop scrolling and click on your store. 

If your Shopify store doesn’t attract curious customers’ eyes, it won’t convert. Find a theme that matches your products, and however colorful they are, go for a polished and professional-looking design.  

Conversion-Driven Features

Let’s examine the features that contribute to a Shopify theme conversion rate:

• Upselling & cross selling capabilities: Find a theme that increases the average order value by recommending substitute or replacement products. Ensure it has a section with related products and bundle deals so the customers can choose more items.
• Urgency and Scarcity features: To create a sense of urgency, incorporate countdown timers on limited offers or promotions. You can show notifications for limited-quantity or low-in-stock products to urge customers to purchase them. 
• Social proof features: A customer review or testimonial section strengthens your online presence and the conversion potential. Show off your ratings and reviews to assure customers about your products’ quality and your store’s credibility.  
• Skip to checkout capability: Ease the checkout process and reduce cart abandonment with a simple “Skip to Checkout” call to action. If not built-in, integrate it with our custom checkout app. 

What is a high converting Shopify store?

A high converting Shopify store is one that efficiently turns visitors into paying customers.

High-converting stores leverage compelling visuals, clear call-to-action buttons, and trust-building features such as customer reviews and secure checkout options. The goal is to eliminate friction, making it easy for customers to find products and complete purchases.

What is the best converting Shopify theme?

Eurus stands out as one of the best converting Shopify themes, as it offers plenty of customization as well as a seamless shopping experience designed to drive higher conversion rates.

Eurus has a clean, visually appealing design and fast page load speeds to keep customers engaged across devices.

Its mobile-first layout and minimalistic Breeze style enhance product displays and simplify navigation, leading to smoother checkouts.

The theme’s customization options allow brands to align storefronts with their identity while reducing cart abandonment.

In our opinion all of these elements make Eurus one of the top converting Shopify themes.

How do I make my Shopify store high converting?

To make your Shopify store high-converting, start by optimizing the user experience with a clean, responsive theme from our list above.

Use high-quality images and write compelling product descriptions that emphasize benefits.

Add clear call-to-action buttons and simplify the checkout process to reduce cart abandonment. Building trust is crucial, so include social proof, customer reviews, and secure payment options.

Finally, ensure fast load times and easy navigation to keep visitors engaged and encourage them to complete purchases effortlessly.