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10 Highest Converting Shopify Themes 2024

5 Minutes Read
best converting shopify themes
Ana Gelevska

Shopify offers so many themes, and second, not every theme is equal in terms of attractiveness and conversion potential. 

We’ve put together a list of ten high-conversion themes to help you find the one that matches your products, stimulates your customers, and ultimately drives sales.

We gathered the details of the 10 best Shopify themes optimized for conversions with the help of the Koala Inspector, our Shopify analysis tool that lets you view the theme of your competitors’ stores.. 

10 Best Converting Shopify Themes in 2024

RankThemeDeveloperPriceShopify 2.0 CompatibleTheme StylesCustomization LevelMobile Page SpeedRating
1EurusBSS Commerce (Shopify)$230Yes5 styles (Puff, Breeze, Breath, Swirl, Whiff)High58/10098% (45 reviews)
2AtlanticPixel Union (Shopify)$280Yes5 styles (Plush, Chic, Light, Modern, Organic)High55/10097% (220 reviews)
3RetinaOut of the Sandbox (Shopify)$220Yes4 styles (Amsterdam, Austin, Montreal, Melbourne)Medium30/10097% (286 reviews)
4ImpulseArchetypeThemes (Shopify)$380Yes3 styles (Modern, Clean, Bold)Medium52/10095% (991 reviews)
5PipelineEight Themes(Shopify)$360Yes4 styles (Clean, Bright, Dark, LightHigh52/10098% (190 reviews)
6BoosterClean Canvas Ltd (Shopify)$320Yes4 styles (Spark, Flourish, Bloom, Inspire)Medium44/10089% (70 reviews)
7Palo AltoPresidio Creative (Shopify)$330Yes4 styles (Vibrant, Dynamo, Luxe, Phenomena)High60/10096% (250 reviews)
8EmpirePixel Union (Shopify)$340Yes4 styles (Supply, Industrial, Depot, Graphic)High60/10080% (405 reviews)
9PrestigeMaestrooo (Shopify)$380Yes3 styles (Vogue, Couture, Allure)High53/10090% (623 reviews)
10GridPixel Union (Shopify)$260Yes4 styles (Bright, Light, Warm, Moody)Medium32/10092% (134 reviews)

1. Pipeline

pipeline store page

Theme Features 

  • Subcollections and filters to organize your catalog
  • Drag and drop builder to adjust the store’s look
  • Mobile responsive and neat design
  • Pre-order and quick-buy features
  • Blogs, testimonials section, and FAQ pages
  • Product reviews for each product available
  • Translations to English, French, Italian, German, and Spanish
  • Product filtering and sorting
  • Recently viewed and recommended product
  • Usage information and video presentations

Pros

  • Image zoom for each product
  • Detailed product descriptions
  • Enhanced search option
  • User-friendly interface
  • Elegant design for luxury brands

Cons

  • Limited language options
  • Higher upfront cost
  • Limited customization

Who Is The Theme For

  • High-end fashion brands
  • Luxury jewelry designers
  • Interior design services
  • Organic and handmade cosmetics
  • Artisan bakery shops

2. Atlantic

atlantic theme store page

Theme Features 

  • Suitable for large stores
  • Can be integrated with a physical store
  • Online orders and in-store pickups
  • Countdown timer for limited offers
  • Stock counter
  • Store locator
  • FAQ page and blog
  • Testimonials and product reviews
  • Recommended and similar products

Pros

  • Features that benefit online stores
  • Great for both small businesses and developed brands
  • User-friendly design and navigation
  • Sticky header for easy navigation
  • High-resolution images of your products
  • Scalable solution for growing businesses

Cons

  • Little to no design flexibility
  • Too many scripts that may slow down the mobile version

Who Is The Theme For

  • Jewelry designers 
  • Luxury DIY craft
  • Elegant clothing stores
  • Artistic projects

3. Retina 

retina store theme page

Theme Features 

  • Great for high-volume stores
  • Designed for physical stores
  • Cart notes
  • Recommended and similar products
  • Promo banners and pop-ups
  • FAQ page
  • Animation and image slider
  • High-res images
  • Collection page navigation

Pros of Retina theme

  • Attractive visuals and styling
  • Testimonial section
  • Straightforward navigation
  • Free trial before publishing the site

Cons of Retina theme

  • Limited customization
  • Complex setup for beginners

Who Is The Theme For

  • Modern boutiques
  • Sportswear stores
  • Luxury cosmetic brands
  • DIY and custom crafts

4. Impulse

impulse theme store page

Theme Features 

  • Built-in tools for easier sales
  • Promotion features
  • In-store pickups
  • Product reviews and testimonials
  • Product images and videos
  • Before and after the slider
  • Navigational mega menu
  • Customizable contact form

Pros

  • Advanced and modern design
  • Professional looks
  • Vibrant visuals
  • Product filtering
  • Extended customization

Cons

  • Expensive for new businesses
  • Delays in the email support

Who Is The Theme For

  • Brands with online and physical stores
  • Home decor manufacturers
  • Fashion and cosmetics brands

5. Eurus

Eurus shopify theme homepage

Theme Features

  • Quick buy and in-store pickups
  • Promo features like banners and pop-ups
  • Stock counter
  • Trust badges
  • Customizable contact form
  • Cross-selling options
  • Image galleries and slideshows

Pros

  • Responsive customer support
  • Easy store set up
  • Customizable theme to match your brand
  • Professional-looking store
  • Great for dropshippers

Cons

  • For some users, the layout can be restrictive
  • Sellers with high stock levels find it challenging to use Eurus

Who Is The Theme For

  • Dropshippers 
  • Brands with limited promotions
  • Fashion and luxury stores

6. Boost

boost theme store page

Theme Features 

  • High-resolution visuals
  • Customizable contact form
  • Promo features (coupons, vouchers, and pop-ups)
  • Store Locator
  • Reviews and testimonials
  • Product image zoom

Pros 

  • Built-in apps
  • Fast and responsive theme
  • Customizable appearance
  • Integrates SEO features
  • Value for money

Cons

  • It may be expensive for small businesses
  • Only one store is covered with the license
  • Apps may overwhelm the design

Who Is The Theme For

  • High-volume stores
  • Clothing stores
  • Accessories brands

7.  Palo Alto

palo alto shopify theme store page

Theme Features 

  • Engaging design
  • Easy navigation
  • Flexible layouts
  • Conversion-focused features
  • Editorial features
  • Cross-selling
  • Infinite scroll
  • Product filtering and sorting

Pros

  • Good support and documentation
  • Unlimited free trial (until publishing)
  • Intuitive navigation
  • Functional mobile design
  • Wishlist features
  • Attractive visuals

Cons

  • Requires high-resolution images to work properly
  • Minimalistic means limiting some businesses
  • High investment for some companies

Who Is The Theme For

  • High-end brands
  • Modern and sophisticated businesses
  • Personal brands
  • Skincare and cosmetics brands
  • Clothing stores

8.  Empire

empire theme store page

Theme Features

  • Product discovery
  • Product comparison
  • Merchandising
  • Upselling and cross-selling
  • Great for dropshippers

Pros

  • Product catalogs
  • Cost-saving features
  • Third-party app integration
  • Product-focused layout
  • Dropshipping features

Cons

  • A pricey choice
  • Requires ongoing speed optimization
  • Not for small stores

Who Is The Theme For

  • High-growth online stores
  • Luxury brands of any kind
  • Home decor sellers
  • High-end fashion stores

9.  Prestige

prestige theme store home page

Theme Features 

  • Luxury aesthetics
  • Elegant design
  • Configurable sections
  • Advanced store creation

Pros

  • Convenient for physical stores
  • Visual storytelling
  • High-resolution visuals
  • Fast and easy to use

Cons

  • Delays in customer support response
  • Some stores face loading issues
  • Speed delays in app-heavy stores

Who Is The Theme For

  • Luxury brands
  • High-stock online stores
  • Jewelry brands
  • Natural cosmetics shops

10.  Grid

Theme Features 

  • Quick-shop features
  • Easy checkout process
  • Modern layout for various multimedia
  • Intuitive navigation

Pros 

  • Visual brand storytelling
  • In-menu promos
  • Recommended products
  • Product galleries and videos
  • High-resolution images

Cons 

  • Lack of promotional items
  • Limiting layout
  • Difficult customization

Who Is The Theme For

  • Jewelry and accessories store
  • Home decor shops
  • Pets clothing
  • DIY high-end crafts

What to Look For in a High Converting Shopify Theme?

To narrow down the choice of high conversion Shopify themes, look for qualities like loading speed, responsiveness on every device, and a captivating design. They are vital for a positive user experience and higher conversion rates. 

Fast Load Times & Performance

Page speed is of vital importance for customers. It boosts their satisfaction and significantly raises conversion rates. Selecting a theme optimized for performance ensures your website loads quickly, reducing bounce rates and increasing conversions.

Fast load times are essential for e-commerce conversions. Research shows that with each additional second your website loads faster, there’s a corresponding 17% improvement in the conversion rate

Also, more than half the visitors leave the site if the loading time of a mobile store is longer than 3 seconds. As a bonus, fast-loading times are also an SEO factor, ensuring your website ranks and converts well. 

Attractive Design

Visual appearance is essential for online stores. Just like shoppers stop in front of a physical store with an impressive exterior, the website design should make them stop scrolling and click on your store. 

If your Shopify store doesn’t attract curious customers’ eyes, it won’t convert. Find a theme that matches your products, and however colorful they are, go for a polished and professional-looking design.  

Conversion-Driven Features

Let’s examine the features that contribute to a Shopify theme conversion rate:

  • Upselling & cross selling capabilities: Find a theme that increases the average order value by recommending substitute or replacement products. Ensure it has a section with related products and bundle deals so the customers can choose more items.
  • Urgency and Scarcity features: To create a sense of urgency, incorporate countdown timers on limited offers or promotions. You can show notifications for limited-quantity or low-in-stock products to urge customers to purchase them. 
  • Social proof features: A customer review or testimonial section strengthens your online presence and the conversion potential. Show off your ratings and reviews to assure customers about your products’ quality and your store’s credibility.  
  • Skip to checkout capability: Ease the checkout process and reduce cart abandonment with a simple “Skip to Checkout” call to action. If not built-in, integrate it with our custom checkout app

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Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

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