Top Shopify Toy Stores & Best Sellers
The toy stores parents and collectors visit most, and what they buy.
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Updated November 2, 2026.
Top Shopify toy stores
| Rank | Store | Visits / month | |
|---|---|---|---|
| 1same place as last week | Mattel Creationscreations.mattel.com | 4.4M | |
| 2same place as last week | Youtooz Collectiblesyoutooz.com | 3.8M | |
| 3same place as last week | americangirl.comamericangirl.com | 2.2M | |
| 4same place as last week | Sanriosanrio.com | 1.7M | |
| 5same place as last week | Mattel Shopshop.mattel.com | 1.6M | |
| 6same place as last week | CrunchLabscrunchlabs.com | 1M | |
| 7same place as last week | Solaris Japansolarisjapan.com | 836K | |
| 8same place as last week | Hobbiesvillehobbiesville.com | 826K | |
| 9same place as last week | Warmies USAwarmies.com | 727K | |
| 10same place as last week | tonies®us.tonies.com | 712K | |
| 11same place as last week | Dandy's Worlddandysworld.gg | 683KFebruary 2026 | |
| 12same place as last week | Elbenwaldelbenwald.de | 673K | |
| 13same place as last week | Jazwaresshop.jazwares.com | 657K | |
| 14same place as last week | Mysteriousplushiedreadfuls.com | 640K | |
| 15same place as last week | TheCubiclethecubicle.com | 638K | |
| 16same place as last week | ilovespeelgoedilovespeelgoed.nl | 630K | |
| 17same place as last week | SpeedCubeShopspeedcubeshop.com | 602K | |
| 18same place as last week | Japan Figure Store - #1 Bring To You The Best Japanese Goodsjapan-figure.com | 589K | |
| 19same place as last week | Toys"R"Ustoysrus.com | 559K | |
| 20same place as last week | Gameologygameology.com.au | 557K | |
| 21same place as last week | Mattel Shopshopping.mattel.com | 547K | |
| 22same place as last week | Lumibrickslumibricks.com | 486K | |
| 23same place as last week | Hikaru Distributionhikarudistribution.com | 484K | |
| 24same place as last week | Melissa & Dougmelissaanddoug.com | 420K | |
| 25same place as last week | Mastermind Toysmastermindtoys.com | 417K |
Mattel Creations (creations.mattel.com) is the biggest Shopify toy store we track, with about 4.4M visits a month. Youtooz Collectibles (3.8M) and americangirl.com (2.2M) come next, and the list holds the busiest 25 of 11K tracked.
Cite this list: Koala Inspector's Shopify Leaderboards, "Top 25 Shopify toy stores by monthly visits", data as of November 2, 2026, https://koala-apps.io/shopify-leaderboards/toys/#stores. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedBest selling toy products on Shopify
What they charge
Across the 45 USD-priced products on this page, the median price is $30, and the middle half sell for $25 to $60.
Best sellers
| Rank | Product | Price from | |
|---|---|---|---|
| 1same place as last week | $9.99 | ||
| 2same place as last week | Game Theory MatPatyoutooz.com · its #1 seller | $29.99 | |
| 3same place as last week | $9.99 | ||
| 4same place as last week | $14.99 | ||
| 5same place as last week | $24.99 | ||
| 6same place as last week | $60 | ||
| 7same place as last week | Ranboo Sit (1ft)youtooz.com · its #3 seller | $34.99 | |
| 8same place as last week | Create Your Own dollamericangirl.com · its #2 seller | $275 | |
| 9same place as last week | Technoblade Sit Plush (1ft)youtooz.com · its #4 seller | $34.99 | |
| 10up 9 places since last week | Hello Kitty 9" Cap and Gown Graduation Plush (Gold)sanrio.com · its #2 seller | $9.99 | |
| 11same place as last week | $48.99 | ||
| 12same place as last week | American Girl® Doll Carrier for 18-inch Dollsamericangirl.com · its #3 seller | $40 | |
| 13same place as last week | Golden Dog Warmieswarmies.com · its #1 seller | $29.99 | |
| 14same place as last week | Gourdy Deluxe Plush (Pre-order)dandysworld.gg · its #1 seller | $38 | |
| 15same place as last week | 3-Inch ‘MallowMeesshop.jazwares.com · its #1 seller | $9.99 | |
| 16same place as last week | Anxiety Rabbit - Plush Stuffed Animalplushiedreadfuls.com · its #1 seller | $45 | |
| 17same place as last week | DNM-37thecubicle.com · its #1 seller | $4.99 | |
| 18same place as last week | jute sinterklaaszakilovespeelgoed.nl · its #1 seller | €5.95 | |
| 19down 9 places since last week | Hello Kitty Signature Keychainsanrio.com · its #3 seller | $8.99 | |
| 20same place as last week | $115 | ||
| 21same place as last week | Palms Off Soft Penny Sleeves 100pcgameology.com.au · its #1 seller | A$1.95 | |
| 22up 1 place since last week | Izakayalumibricks.com · its #1 seller | $130 | |
| 23up 1 place since last week | €19.90 | ||
| 24up 1 place since last week | JuJuBit Customized Figurine-Create Your Ownjujubit.ai · its #1 seller | $29.99 | |
| 25new on this leaderboard this week | Zardo Mystery Bagzardocards.com · its #1 seller | CA$200 |
Hot Wheels Red Line Club 1-Year Digital Membership from creations.mattel.com ($9.99) leads the best sellers at the biggest Shopify toy stores we track, followed by Game Theory MatPat from youtooz.com and Monster High Fang Club 1-Year Digital Membership from creations.mattel.com.
Cite this list: Koala Inspector's Shopify Leaderboards, "Best sellers at the top Shopify toy stores", data as of November 2, 2026, https://koala-apps.io/shopify-leaderboards/toys/#best-sellers. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedMost visited pages
| Rank | Product | Page visits / month | |
|---|---|---|---|
| 1same place as last week | 223KSeptember 2026 | ||
| 2same place as last week | 120KNovember 2025 | ||
| 3same place as last week | 117KSeptember 2026 | ||
| 4same place as last week | 109KSeptember 2026 | ||
| 5same place as last week | 105KDecember 2025 | ||
| 6same place as last week | 95KSeptember 2026 | ||
| 7same place as last week | 93KSeptember 2026 | ||
| 8same place as last week | 87KSeptember 2026 | ||
| 9same place as last week | 86KSeptember 2026 | ||
| 10same place as last week | 86KSeptember 2026 | ||
| 11same place as last week | 83KSeptember 2026 | ||
| 12same place as last week | 81KSeptember 2026 | ||
| 13same place as last week | 81KSeptember 2026 | ||
| 14same place as last week | 71KSeptember 2026 | ||
| 15same place as last week | 71KSeptember 2026 | ||
| 16same place as last week | 69KSeptember 2026 | ||
| 17same place as last week | 67KSeptember 2026 | ||
| 18same place as last week | 61KSeptember 2026 | ||
| 19same place as last week | 59KSeptember 2026 | ||
| 20same place as last week | 59KSeptember 2026 | ||
| 21same place as last week | 57KSeptember 2026 | ||
| 22same place as last week | 56KSeptember 2026 | ||
| 23up 1 place since last week | 54KSeptember 2026 | ||
| 24up 1 place since last week | 53KSeptember 2026 | ||
| 25new on this leaderboard this week | 53KSeptember 2026 |
The most visited toy product page we track is Ectoplasm Randy at youtooz.com, with about 223K visits in September 2026.
Cite this list: Koala Inspector's Shopify Leaderboards, "Most visited Shopify toy product pages", data as of November 2, 2026, https://koala-apps.io/shopify-leaderboards/toys/#best-sellers-most-visited. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedQuestions people ask
Source: Koala Inspector's Shopify Leaderboards, data as of November 2, 2026.
What are the biggest Shopify toy stores?
Mattel Creations (creations.mattel.com) is the biggest Shopify toy store we track, with about 4.4M visits in September 2026. Youtooz Collectibles and americangirl.com come next.
How much traffic does a top Shopify toy store get?
The median store on the toy leaderboard gets about 657K visits a month, and it takes about 417K a month to make the top 25.
How many Shopify toy stores are there?
Koala Inspector tracks about 11K live Shopify toy stores, and 1.6K of them have a traffic estimate. The leaderboard lists the busiest 25 whose main category is Toys.
What sells best in Shopify toy stores?
Hot Wheels Red Line Club 1-Year Digital Membership from creations.mattel.com leads the best sellers at the biggest toy stores we track, followed by Game Theory MatPat from youtooz.com and Monster High Fang Club 1-Year Digital Membership from creations.mattel.com.
Which Shopify toy product pages get the most visits?
Ectoplasm Randy gets the most visits of any toy product page we track, about 223K in its latest month, followed by Penguin Adoption Plushie (120K) and Monster High Buffy and Angel Doll 2-Pack (117K).
How much do top Shopify toy products cost?
Across the 45 USD-priced products on the toy leaderboard, the median price is $30, and the middle half sell for $25 to $60.
Peek inside any Shopify store.
4.72/5 on the Chrome Web Store · 250,000+ active users