Top Shopify Toy Stores & Best Sellers
Toy stores sell to two buyers: parents shopping for a child and collectors shopping for themselves. Drops, preorders and order limits tell you which crowd a store serves. See who leads and what sells.
Updated October 16, 2026.10,849 toy stores tracked
Add Koala Inspector free, then click any store or product to look insideTop Shopify toy stores
| Rank | Store | Visits / month | |
|---|---|---|---|
| 1 | Mattel Creationscreations.mattel.com | 4.4M | |
| 2 | Youtooz Collectiblesyoutooz.com | 2.9M | |
| 3 | americangirl.comamericangirl.com | 2.2M | |
| 4 | Sanriosanrio.com | 1.7M | |
| 5 | Mattel Shopshop.mattel.com | 1.6M | |
| 6 | CrunchLabscrunchlabs.com | 1M | |
| 7 | Solaris Japansolarisjapan.com | 831K | |
| 8 | Hobbiesvillehobbiesville.com | 826K | |
| 9 | Warmies USAwarmies.com | 727K | |
| 10 | tonies®us.tonies.com | 712K | |
| 11 | Dandy's Worlddandysworld.gg | 683KFebruary 2026 | |
| 12 | Elbenwaldelbenwald.de | 673K | |
| 13 | Jazwaresshop.jazwares.com | 657K | |
| 14 | TheCubiclethecubicle.com | 638K | |
| 15 | ilovespeelgoedilovespeelgoed.nl | 630K | |
| 16 | PLUSHSHOPplushshop.com | 619KApril 2026 | |
| 17 | SpeedCubeShopspeedcubeshop.com | 602K | |
| 18 | Japan Figure Store - #1 Bring To You The Best Japanese Goodsjapan-figure.com | 589K | |
| 19 | Toys"R"Ustoysrus.com | 559K | |
| 20 | Gameologygameology.com.au | 557K | |
| 21 | Mattel Shopshopping.mattel.com | 547K | |
| 22 | Lumibrickslumibricks.com | 486K | |
| 23 | Hikaru Distributionhikarudistribution.com | 484K | |
| 24 | Mastermind Toysmastermindtoys.com | 417K | |
| 25 | JuJuBitjujubit.ai | 413K |
Mattel Creations (creations.mattel.com) is the biggest Shopify toy store we track, with about 4.4M visits a month. Youtooz Collectibles (2.9M) and americangirl.com (2.2M) come next, and the list holds the busiest 25 of 10K tracked.
Cite this list: Koala Inspector's Shopify Leaderboards, "Top 25 Shopify toy stores by monthly visits", data as of October 16, 2026, https://koala-apps.io/shopify-leaderboards/toys/#stores. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedBest selling toy products on Shopify
Best sellers
Hot Wheels Red Line Club 1-Year Digital Membership from creations.mattel.com ($9.99) leads the best sellers at the biggest Shopify toy stores we track, followed by Game Theory MatPat from youtooz.com and Monster High Fang Club 1-Year Digital Membership from creations.mattel.com.
Cite this list: Koala Inspector's Shopify Leaderboards, "Best sellers at the top Shopify toy stores", data as of October 16, 2026, https://koala-apps.io/shopify-leaderboards/toys/#best-sellers. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedMost visited pages
| Rank | Product | Page visits / month | |
|---|---|---|---|
| 1 | 120KNovember 2025 | ||
| 2 | 105KDecember 2025 | ||
| 3 | 87KJuly 2026 | ||
| 4 | 83KSeptember 2026 | ||
| 5 | 74KJuly 2026 | ||
| 6 | 52KSeptember 2026 | ||
| 7 | 52KAugust 2026 | ||
| 8 | 52KSeptember 2026 | ||
| 9 | 49KNovember 2025 | ||
| 10 | 46KMarch 2026 | ||
| 11 | 44KSeptember 2026 | ||
| 12 | 44KSeptember 2026 | ||
| 13 | 44KJanuary 2026 | ||
| 14 | 42KMay 2026 | ||
| 15 | 41KAugust 2026 | ||
| 16 | 41KSeptember 2026 | ||
| 17 | 40KApril 2026 | ||
| 18 | 37KApril 2026 | ||
| 19 | 36KSeptember 2026 | ||
| 20 | 35KSeptember 2026 | ||
| 21 | 33KApril 2026 | ||
| 22 | 33KJanuary 2026 | ||
| 23 | 32KSeptember 2026 | ||
| 24 | 31KNovember 2025 | ||
| 25 | 30KAugust 2026 |
The most visited toy product page we track is Penguin Adoption Plushie at www.club-ocean.com, with about 120K visits in November 2025.
Cite this list: Koala Inspector's Shopify Leaderboards, "Most visited Shopify toy product pages", data as of October 16, 2026, https://koala-apps.io/shopify-leaderboards/toys/#best-sellers-most-visited. Free to quote and reuse with credit to Koala Inspector, under CC BY 4.0.
Citation copiedWhat they charge
Across the 40 USD-priced products on this page, the median price is $32, and the middle half sell for $19 to $86.
Questions people ask
Source: Koala Inspector's Shopify Leaderboards, data as of October 16, 2026.
What are the biggest Shopify toy stores?
Mattel Creations (creations.mattel.com) is the biggest Shopify toy store we track, with about 4.4M visits in September 2026. Youtooz Collectibles and americangirl.com come next.
How much traffic does a top Shopify toy store get?
The median store on the toy leaderboard gets about 657K visits a month, and it takes about 413K a month to make the top 25.
How many Shopify toy stores are there?
Koala Inspector tracks about 10K live Shopify toy stores, and 1.3K of them have a traffic estimate. The leaderboard lists the busiest 25 whose main category is Toys.
What sells best in Shopify toy stores?
Hot Wheels Red Line Club 1-Year Digital Membership from creations.mattel.com leads the best sellers at the biggest toy stores we track, followed by Game Theory MatPat from youtooz.com and Monster High Fang Club 1-Year Digital Membership from creations.mattel.com.
Which Shopify toy product pages get the most visits?
Penguin Adoption Plushie gets the most visits of any toy product page we track, about 120K in its latest month, followed by smART Sketcher® 2.0 Projector (105K) and JuJuBit Customized Figurine-Create Your Own (87K).
How much do top Shopify toy products cost?
Across the 40 USD-priced products on the toy leaderboard, the median price is $32, and the middle half sell for $19 to $86.
Look inside any store on these leaderboards
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