Apps are an essential part of the Shopify ecosystem. They help extend the platform to suit specific business needs, such as inventory management, marketing automation, store design, ordering, analytics, and more.
One of the impactful aspects of Shopify apps is their ability to increase sales. Some of the tools allow you to drive cross-selling and upselling, social media integration, email marketing, analytics, and customer engagement tools.
When used in concert, these apps can drive your sales and outreach and turn your Shopify store into a selling machine.
15 Best Shopify Apps To Increase Sales
If you’re trying to put together a suite of apps to drive sales, you need to consider each aspect of the customer journey and customer experience. This process involves identifying what you’re doing well and where you have points of friction and finding the tools that help you close any gaps.
As such, while we could list the best overall apps, breaking up the best apps by category is far more helpful. That’s how you can build a holistic sales solution for Spotify.
Of course, the best apps for you depend on your store, industry, and niche. These points of difference will dictate the blend of apps that are used across the top Shopify stores for each industry.
Before we share our list of the best Shopify apps to increase sales, it’s important to remember that our list is not the only way you can discover killer apps. If there’s a Shopify store that you love and you want to find out what apps they use, Koala Inspector gives you access to those crucial insights.
Also to quickly find the app of any Shopify store you can try out the free Shopify App Detector today, available as a convenient Chrome Extension.
Product Discovery and Merchandising
Searchspring
Searchspring brings a lot of features to the table for Shopify store owners. Its comprehensive suite of product discovery and merchandising tools includes:
- Advanced search capabilities with autocomplete, spell check, synonyms, and natural language processing (NLP).
- AI-powered personalized product recommendations.
- Banners, landing pages, and featured products that allow dynamic merchandising on your store.
Each feature can drive visibility, sales, and conversions. While Searchspring is particularly useful for stores with a lot of inventory, it has different pricing tiers that suit businesses of all sizes.
Finally, Searchspring also boasts detailed analytics that track consumer behavior and search patterns. If you want to bring data-driven decisions to your Shopify store, Searchspring has you covered.
Cart Optimization and Checkout
Bold Upsell
Bold Upsell is a user-friendly and customizable tool that aims to boost user experience and improve average order value (AOV). It’s one of the best Shopify apps to increase sales because it automates upselling and cross-selling opportunities, helping you convert more users.
Its AI-powered product recommendations mean you can show customers relevant products at the right time and foster stronger relationships by demonstrating your understanding of customers’ needs and preferences. Furthermore, it reduces friction via one-click upsells that can help you tackle the eternal problem of abandoned carts.
While Bold Upsell’s more advanced features might take time to master, it has great customer support and even better reviews.
Ordergroove
Ordergroove is a subscription management and optimization tool. If you’re looking for Shopify apps to increase conversions, customer lifetime value (CLTV), and recurring revenues, then Ordergroove is a must-have.
Some of Ordergroove’s best features include its subscription management capabilities, which focus on building subscription packages, memberships, and curated boxes. It’s also a great tool for cart and checkout optimization, thanks to dynamic discounts and gift subscription options.
Ordergroove integrates seamlessly with Shopify and offers one-click reordering and flexible payment options. It’s the perfect app for stores selling memberships for consumable goods, courses, memberships, etc.
Customer Engagement and Retention
Yotpo
Yotpo is easily one of the best Shopify apps for increasing sales, and one of the most popular also. It’s a feature-package customer engagement platform that helps businesses collect and showcase customer reviews, encourage user-generated content (UGC) such as photos and videos, create loyalty programs and referral campaigns, and even implement community-driven Q&A sections.
These great features mean that Yotpo is adept at driving more sales through social proof and incentives for repeat purchase. However, it also features SMS and email marketing communications, with things like personalized messages, abandoned cart reminders, and automated email campaigns based on customer behavior.
Yotpo is ideal for businesses that want to boost sales and customer relationships. Best of all, it comes with a free plan.
Smile.io
Smile.io is a customer loyalty and rewards app that plays well with Shopify. It’s focused on driving sales through customer engagement and retention through loyalty, referral, and VIP programs.
With customer acquisition costs (CAC) spiraling out of control, many experts suggest that retention is the new acquisition. Apps like Smile.io embody this shift in thinking through a variety of flexible rewards programs that are easy to implement and get moving. The app also integrates with third-party marketing tools and comes with white-label features that allow you to customize its appearance around your brand.
Overall, Smile.io is a great choice for stores with subscription business models and repeat customers who want to foster a loyal community of advocates.
Marketing and Promotion
Klaviyo
Klaviyo is a much-loved email and SMS marketing tool. It integrates easily with Shopify, allowing you to create highly targeted personalized campaigns based on customer behavior and data. As such, it’s one of the best shopify apps to increase conversion rates.
Building email and SMS marketing campaigns in Klaviyo is simple thanks to its intuitive drag-and-drop interface. You can also create forms and popups for the landing pages, allowing you to generate leads. What we like most about Klaviyo is the tool’s robust audience segmentation features that allow you to reach the right customers at the right time.
When you add in Klaviyo’s A/B testing capabilities and granular analytics and reporting tools, you can see why it’s such a household name in the Shopify space and beyond.
Privy
Privy is an email marketing and on-site promotion app. It offers several features that help Shopify merchants grow their email lists, create slick promotion banners for their stores, and send automated email workflows and SMS campaigns.
Reducing your abandoned cart rate is perhaps Privy’s biggest strength. The automated emails can help you claw back sales and dormant customers. What’s more, thanks to its solid segmentation and personalization options, the SMS campaigns also provide solid ROI.
Privy is a good choice for smaller Shopify stores, not least because it comes with a free, albeit limited, version.
Omnisend
Omnisend is an e-commerce business-focused marketing automation platform. It integrates superbly with Shopify, allowing you to create targeted email campaigns, SMS messages, and push notifications that engage customers and boost sales.
Some of Omnisend’s standout features include personalized email and SMS campaigns, automation workflows for a whole host of customer activities, solid audience segmentation, A/B testing, and analytics and reporting tools.
It’s a great choice for e-commerce businesses of all sizes, especially stores that want to up their marketing automation.
Analytics and Reporting
Metrilo
Metrilo is a powerful growth tool designed for e-commerce stores. It comes with a solid CRM, an email marketing tool with a simple drag-and-drop interface, and an excellent analytics dashboard to track KPIs, marketing performance, product sales, and revenues.
While some features have a slight learning curve, Metrilo is a great choice for ambitious, data-driven businesses that want to prioritize customer retention.
Inventory and Order Management
ShipBob
ShipBob outsources your inventory and order management. Lots of e-commerce stores use third-party logistics providers to store products in their warehouses and handle the picking, packing, and shipping orders and returns, and ShipBob is one of the biggest names in the game.
Outsourcing these operational elements has a lot of benefits. For starters, it cuts down on staff and premises costs, meaning you have a much leaner operation. However, the reason we think ShipBob is one of the top Shopify apps to increase sales is because it allows for faster shipping and improved customer experience, meaning you can focus on your core tasks, like growing your business.
Syncio
Inventory and order management are some of the most time-consuming elements of running a Shopify store. Syncio was built to solve this issue with inventory management, efficient product management, and automated order fulfillment.
Syncio takes its name from its product and real-time inventory syncing capabilities that allow you to track your inventory levels, prevent stockouts and automate product information. In truth, Syncio is best suited to busier stores, especially for multi-channel, multi-location businesses.
Customer Support and Service
Gorgias
Gorgias solves one of the biggest problems facing e-commerce stores: customer communication. Customers have different communication preferences, with some preferring one of either their phone, live chat, email, or social media. Gorgias centralizes these channels inside Shopify, eliminating messing communication and missed messages.
While bringing efficiency and organization to your customer support is Gorgias’ main quality, it also integrates with your CRM and order management. Moreover, it features a bunch of cool macros and automations that help your customer service team save time.
Zendesk
Zendesk is one of the most popular customer service platforms. It integrates superbly with Shopify, centralizing various communication channels into one slick interface.
Some of the best Zendesk features include a streamlined ticketing system, order history and support interactions in one place, and rich data & analytics reporting. It also has superb automation capabilities and excellent customer self-service options via the knowledge base.
All these options above drive engagement and customer satisfaction, which is why Zendesk makes our list of the top Shopify apps to increase sales.
Site Speed and Performance
Tapita
Visibility is crucial for driving more sales and conversions. Tapita tackles this problem by boosting search engine optimization (SEO) and improving the overall performance of your Shopify store.
A few of the great features include image compression and resizing, lazy loading for images, and code minification, all of which help boost your Store speeds.
Fast web pages lead to better rankings thanks to lower bounce rates and better user experience. This app is essential for growing stores in competitive spaces.
Pagefly
Pagefly is a no-code page builder app for Shopify that allows non-technical users to create beautiful landing pages, product pages, blog posts, and more. Its intuitive drag-and-drop interface and extensive library elements mean high-quality design is just a fingertip away.
When you get your Shopify pages right, you can boost conversion rates. What’s more, Pagefly designs are mobile and search engine optimized and quick enough to delight your customers.
Integrating Multiple Apps for Maximum Impact
While each app can boost sales independently, the effect can multiply when different apps are used together. Here are some best practices to consider.
Planning and selection: Ensure each app has a clear purpose, research the developer, and add apps slowly and gradually.
Integration and Configuration: Prioritize official apps from the Shopify App Store, install apps one at a time so that you can easily identify tools causing issues, and customize each app’s settings to ensure they work in harmony.
Monitoring and Maintenance: Perform scheduled performance checks with third-party tools, update your apps as necessary, and review app usage to reduce bloat.
Measuring App Performance and ROI
Any third-party app you install needs to pay its way. So, ensure you measure app performance to check its return on investment (ROI). Here are 4 metrics that you’ll need to keep an eye on:
- Sales uplift before and after installation.
- Conversion rates.
- Customer lifetime value (CLTV).
- Average order value (AOV).
Finally, here are 5 tips to help you monitor app effectiveness:
- Outline clear goals for each app you install.
- Track with analytics tools.
- Analyze and review performance data.
- If possible, A/B test apps with similar purposes to see which one works best.
- Don’t be afraid to ask your team or customers for their opinions.
