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The 10 Best Shopify Jewelry Store Themes

10 Minutes Read
jewelry shopify themes with koala branded background
Ana Gelevska

Your website’s design can make or break your business. A perfect theme for a jewelry store not only showcases your products in the best possible light, but it also enhances your brand’s identity and improves your site’s usability.

With dozens of Shopify themes available, choosing the right one to complement your brand and enhance its image can be overwhelming. 

To help you, we compiled a list of the top 10 best Shopify themes for jewelry stores. 

Top 10 Shopify Jewelry Store Themes

ThemeTheme detailsDeveloperPriceShopify 2.0 CompatibleTheme StylesCustomization LevelMobile Page SpeedRating
MarbleFunctional, flexible, fast. Unique experience that puts your brand and products ahead. Light and optimized for speed BigStart (Shopify)$290Yes3 styles (Marble, ARDA, Shine)High43/100100% (21 reviews)
VenueWith a track record trusted by tens of thousands of merchants worldwide, Venue seamlessly blends power, style, and user-friendliness.Safe As Milk (Shopify)$360Yes5 styles (Morning, Evening, Twilight, Weekend, Sunset)High50/10098% (477 reviews)
MotionMotion is a modern Shopify theme that brings your brand to life with animation and video. Minimal design, product tabs, mobile optimized and more.Archetype Themes (Shopify)$360Yes3 styles (Classic, Elegant, Minimal)High55/10097% (474 reviews)
Focal ProA bold grid-style theme, perfect for lifestyle and product imageryMaestrooo (Shopify)$320Yes4 styles (Carbon, Ivory, Quartz, Sapphire)High67/10096% (276 reviews)
ShowcaseDesigned to showcase images to support visual brand storytelling. A highly customizable Shopify theme with promotional and cross-selling sections, and highly focused on media optimization.Clean Canvas Ltd (Shopify)$320Yes5 styles (Native, Mila, Betty, Beard, Luna)Medium58/10096% (134 reviews)
ImpulseChic and modern theme with a focus on product visualsArchetypeThemes (Shopify)$380Yes3 styles (Modern, Clean, Bold)Medium52/10095% (991 reviews)
Fashionopolism Focus on conversions with quick add-to-cart, quick shop, and complementary products. Reduce friction by showing policies in product blocksWe are Underground LLC (Shopify)$280Yes4 styles (Haute, Empire, Atelier, Galleria)Medium50/10095% (215 reviews)
Envy Luxurious theme with features to showcase precious stones and metalsEight Themes (Shopify)$350Yes4 styles (Boho, Soak, Play, Charm)Medium54/10092% (233 reviews)
BroadcastBroadcast is a powerful, feature rich theme designed to incentivize sales.Invisible Themes (Shopify)$360Yes4 styles (Clean, Modern, Bright, Bold)High54/10091% (211 reviews)
EllaIts clean design and responsive layout make it an excellent choice for showcasing your jewelry collections effectively.halothemes (themeforest)$89Yes3 styles (Core, Luxe, Hype)High42/10090% (1,139 reviews)

1. Marble

marble shopify theme page

Marble is functional, flexible, and fast. Unique experience that puts your brand and products ahead. Light and optimized for speed.

Theme Details

Developer:  BigStart (Shopify)

Price: $290

Theme Styles: 3 styles (Marble, ARDA, Shine)

Shopify 2.0 compatible: Yes

Mobile Speed: 43/100

Rating: 100% (21 reviews)

Customization Level: High

Theme Features 

  • Streamlined checkout features
  • Cross-selling capabilities
  • Item animations
  • Product filtering and sorting

Pros

  • Regular updates and support
  • Variety of styles
  • Large selection of useful features

Cons

  • Certain users have reported experiencing slow loading times when using this theme
  • The various features come with a significant learning curve for them

Who Is The Theme For

  • First-time online jewelry store owners
  • Stores with high-volume
  • Entrepreneurs that want visual storytelling tools for their items 

2. Venue

venue theme store page

Venue has a track record trusted by tens of thousands of merchants worldwide, the theme seamlessly blends power, style, and user-friendliness.

Theme Details

Developer –  Safe As Milk (Shopify)

Price – $360

Theme Styles – 5 styles (Morning, Evening, Twilight, Weekend, Sunset)

Shopify 2.0 compatible – Yes

Speed – 50/100

Rating – 98% (477 reviews)

Customization Level: High

Theme Features

  • Product gift wrapping option
  • Promo popups
  • Size charts
  • Enhanced search feature

Pros

  • Great design variety
  • Best free Shopify theme for jewelry (unlimited trial duration)
  • Lots of useful filtering features for the user
  • The checkout process is remarkably smooth

Cons

  • Pricier than the alternatives
  • Limited tweaking options for the design themselves

Who Is The Theme For

  • Shop owners who enjoy having expansive customization options
  • Websites that plan on having a rich content section
  • Entrepreneurs who aren’t tech-savvy and require more support from the theme creators

3. Motion

motion theme store page

Motion is a modern Shopify theme that brings your brand to life with animation and video.

Theme Details

Developer: Archetype Themes (Shopify)

Price: $360

Theme Styles: 3 styles (Classic, Elegant, Minimal)

Shopify 2.0 compatible: Yes

Mobile Speed: 55/100

Rating: 97% (474 reviews)

Customization Level: High

Theme Features

  • In-store pickups
  • Demographic filter options
  • Lookbooks
  • Recommended products

Pros

  • Simple to use
  • Theme variety is decent
  • Certain theme elements can be customized (header, menus, icons)

Cons

  • The theme goes for a minimalistic design, which is a turnoff for some
  • Not as feature-rich as the alternatives
  • Relatively steep price point

Who Is The Theme For

  • International jewelry shops
  • Owners that prefer a minimalist design to their store
  • Newcomers looking for an easy-to-use theme

4. Focal

Focal theme store page

Focal is a bold grid-style theme, perfect for lifestyle and product imagery.

Theme Details

Developer –  Maestrooo (Shopify)

Price – $320

Theme Styles – 4 styles (Carbon, Ivory, Quartz, Sapphire)

Shopify 2.0 compatible – Yes

Speed – 67/100

Rating – 96% (276 reviews)

Customization Level: High

Theme Features 

  • Sticky cart feature
  • EU-country translations
  • Different color swatches
  • Collection page navigation

Pros

  • Easy to use and customizable
  • Various color swatches to match different products
  • Convenient for SEO work later

Cons

  • Relatively expensive comparatively
  • Support is limited to tickets and email only
  • Infrequent updates

Who Is The Theme For

  • Websites that host long-form editorial content
  • Jewelry stores that experience high volumes of traffic
  • Brands with exotic aesthetics

5. Showcase

showcase theme store page

Showcase is designed to showcase images to support visual brand storytelling. A highly customizable Shopify theme with promotional and cross-selling sections, and highly focused on media optimization.

Theme Details

Developer –  Clean Canvas Ltd (Shopify)

Price – $320

Theme Styles – 5 styles (Native, Mila, Betty, Beard, Luna)

Shopify 2.0 compatible – Yes

Speed – 58/100

Rating – 96% (134 reviews)

Customization Level: Medium

Theme Features

  • Simplified checkout procedure
  • Recently viewed feature
  • Animations
  • Infinite scroll

Pros

  • Modern & customizable design
  • Speedy loading times
  • Responsive support staff at Clean Canvas Ltd

Cons

  • Certain users report that even though the customer support staff is responsive, it isn’t very helpful
  • Significant price point
  • Not as optimized for mobile as for desktop

Who Is The Theme For

  • First-time store owners who are looking for a quick setup
  • Seamless video integration from 3rd party sites
  • Users looking for more customization options than normal

6. Impulse

impulse theme store page

Impulse is a highly customizable theme with a drag-and-drop builder and a wide range of features.

Theme Details

Developer – ArchetypeThemes (Shopify)

Price – $380

Theme Styles – 3 styles (Modern, Clean, Bold)

Shopify 2.0 compatible – Yes

Speed – 52/100

Rating – 95% (991 reviews)

Customization Level: Medium

Theme Features

  • Product reviews 
  • Cooldown timer for items
  • Media interaction features
  • Breadcrumb navigation

Pros

  • Optimized for both mobile and desktop devices
  • Easy to use
  • Offers a variety of advanced product filtering options

Cons

  • Expensive initial investment
  • Its many features have a steep learning curve
  • Irregular updates

Who Is The Theme For

  • Great for owners who plan on having an online and a physical jewelry store
  • Businesses that have an expansive product catalog
  • Websites that plan on using other third-party tools 

7. Fashionopolism

fashionopolism theme store page

Fashionopolism puts a focus on conversions with quick add-to-cart, quick shop, and complementary products. The theme reduce friction by showing policies in product blocks. We recommend the Galleria theme style for a jewelry store.

Theme Details

Developer –  We are Underground LLC (Shopify)

Price – $280

Theme Styles – 4 styles (Haute, Empire, Atelier, Galleria)

Shopify 2.0 compatible – Yes

Speed – 50/100

Rating – 95% (215 reviews)

Customization Level: Medium

Theme Features

  • Pre-orders feature
  • Customizable contact form
  • Before/after image sliders
  • Recently viewed feature

Pros

  • Responsive and helpful support staff
  • Flexible with a lot of customization options
  • Relatively fast loading times

Cons

  • Has some scaling issues
  • Its extensive list of features makes some features redundant

Who Is The Theme For

  • Brands that specifically cater to the latest fashion
  • Dropshipping entrepreneurs
  • Inexperienced owners who want a quick and easy setup

8. Envy

envy charm preset theme

Envy is a Luxury theme with elegant design and features to showcase premium products. For a jewelry store we recommend the charm preset.

Theme Details

Developer –  Eight Themes (Shopify)

Price – $350

Theme Styles – 4 styles (Boho, Soak, Play, Charm)

Shopify 2.0 compatible – Yes

Speed – 54/100

Rating – 92% (233 reviews)

Customization Level: Medium

Theme Features

  • Quick buy
  • Event calendars
  • Image hotspots
  • Sticky header

Pros

  • A simple but functional design aesthetic
  • Responsive design that prioritizes user-friendliness
  • Remarkable customizability

Cons

  • Steep price point compared to some of the competitors
  • Requires further optimization to function efficiently
  • Rarely updated

 

Who Is The Theme For

  • Business owners who plan on hosting regular events & flash sales
  • Users who enjoy having various features at their disposal
  • Experienced users looking to create a detailed website

9. Broadcast

Broadcast theme store page

Broadcast is a powerful, feature rich theme designed to incentivize sales.

Theme Details

Developer –  Invisible Themes (Shopify)

Price – $360

Theme Styles – 4 styles (Clean, Modern, Bright, Bold)

Shopify 2.0 compatible – Yes

Speed – 54/100

Rating – 91% (211 reviews)

Customization Level: High

Theme Features

  • Pre-order feature
  • Detailed blog & FAQ sections
  • Distinct color swatches
  • Mega menu

Pros

  • Range of styles that are all pleasant to the eye
  • An interface with various tools that are explained in detail
  • Regular updates

Cons

  • Customer support only pertains to the theme itself and will not cover third-party apps
  • The theme’s extensive toolbox comes at a steep price
  • A bit overwhelming for beginners to operate effectively

Who Is The Theme For

  • Better suited for small to medium businesses that focus on specific niches
  • Experienced users looking for an expansive list of features
  • International businesses

10. Ella

Ella theme jewelry store demo page

The Ella themes clean design and responsive layout. Ella has also recently released a dedicated jewelry store layout as shown in the image above so you can plug it in and get started right away.

Theme Details

Developer –  halothemes (themeforest)

Price – $89

Theme Styles – 3 styles (Core, Luxe, Hype)

Shopify 2.0 compatible – Yes

Speed – 42/100

Rating – 90% (1,139 reviews)

Customization Level: High

Theme Features

  • Product filter tools
  • Quick shop features
  • Multiple layout options
  • Multi-language support

Pros

  • Remarkably affordable
  • Exemplary optimization for both mobile and desktop devices
  • Comes with a step-by-step support document for all of its features

Cons

  • Doesn’t come with inherent FAQ and About Us page support, necessitating the use of third-party apps
  • Navigating the backend interface can be confusing even with the use of the support document
  • The support period for the theme isn’t infinite

Who Is The Theme For

  • Users looking for an affordable startup theme
  • Users who enjoy having extensive customization options
  • Medium to large-sized businesses 

What to Look for in a Good Jewelry Shopify Theme?

Now that you’ve got some further research let’s look at the features and elements that make a good jewlery store theme. 

A good Shopify jewelry theme combines aesthetics and functionality. It should represent your brand while offering features that enhance the user experience. Consider the following 5 features when browsing for templates:

Elegant Layout

An elegant layout enhances the aesthetic appeal of your online jewelry store. It encapsulates the beauty of your products, accentuates your brand’s class, and simplifies navigation for customers. Look for layouts with clean lines, minimal clutter, and easy navigational features.

Complementary Fonts

Fonts are important in presenting your product details and brand story. Choose fonts that complement your jewelry’s aesthetic and that are easy to read. Combining serif fonts for headers with sans-serif fonts for body text can create a distinctive yet cohesive look.

Size Charts & Swatches

Size charts are essential in an online jewelry store, helping shoppers find the right fit and reducing returns. Swatches allow customers to see your jewelry in different materials and colors, helping customers make informed purchase decisions. All top performing jewelry stores use size charts and swatches, so to compete you need this feature too.

High-Quality Imagery

High-quality imagery helps showcase the quality of your jewelry. Shopify themes should feature high-resolution images that capture every intricate detail. 

This provides customers with a closer look at craftsmanship and quality. Showing the level of detail helps build trust and confidence in the purchase.

Video Capabilities

Video capabilities provide a close-up, 360-degree view of jewelry products, creating a virtual in-store experience. 

Videos can also demonstrate how jewelry looks when worn using lifestyle showcases. Seeing a ring on a finger or a necklace on a neck helps customers visualize the product in real life, increasing their confidence in the purchase.

Videos can also highlight specific features and details, such as the sparkle of a gemstone or the intricacy of a design, that are difficult to capture in photos.

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Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

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