Launching a Shopify store for the very first time is such a fun activity. But at the same time, it can also be a bit nerve-wracking, especially if you are not aware of the Shopify tricks that enable you to build a better online store.
Sure, when it comes to creating and running an eCommerce store on Shopify, it is one of the preeminent platforms and does all the heavy lifting work on its own. So you only have to count the profits. But don’t forget you still need to do critical things to work it out (many people skip putting in the effort)!
Wondering, what are those vital things? Here is the list. Check it out!
I. Choose the Shopify Store Theme Wisely
Good that there are so many themes available to choose from, but it doesn’t mean you can pick any you like for their appearance. Instead, make sure its features are helpful for you or your brand.
Besides, Shopify enables you to customize your Theme in any way you want. Great, it is! But only because you can customize it, you shouldn’t. So, if you’re a new entrepreneur, one of the Shopify tips I highly recommend is to customize your store as little as possible.
The best thing you can do is, use our custom build Chrome extension, the Koala inspector to find out what Shopify theme a store is using (don’t copy, take the idea).
II. Professional Photography for your Shopify Store
You may have heard many times that ‘content is king.’ But in eCommerce, photography is the answer.
Professional photography can make your business look like a trustworthy business selling premium products. Or its absence can make you look like amateur selling products second-hand.
In all, poor photography can make the top-notch product look terrifying.
So, if you are opening a business, the first thing you can do is spend on a good photographer specializing in product photography for eCommerce.
If you don’t want to hire a photographer, you can surely take the photos yourself and even with your phone, by following several rules.
Plain or white backdrop for your Shopify Store
Don’t mistake having your cluttered kitchen counter as the background. Prefer a plain or white backdrop.
Photograph your products from the same distance
Make sure you are taking photos of each product from the same angle and zoom level. Do not make some products seem further or smaller than others.
Lighting transforms everything
Never make any hard shadows or bright reflections cover your images. Instead, do photography in good lighting.
III. Competitor Analysis (Crucial one for Shopify Store)
Have you not researched your Shopify competitors yet? If you are saying no, you might not have a picture of your differentiators. Indeed, it is a challenging task, but it is essential for a person entering into the eCommerce world with the thought to dominate and win.
Knowing your competitors well could help you competitively set your prices and respond with your strategies to rival marketing campaigns. In addition, by analyzing the market trends, you will launch new marketing strategies that exploit your competitors’ weaknesses and improve your own business.
Benefits don’t stop there; you can differentiate yourself from your competitors and put your efforts in the right place, so it works well. This leads to excellent branding expenditure and increases your revenue.
In all, know how the most prosperous Shopify merchants stay ahead of the crowd and improvise your strategy to beat all.
IV. Use Koala Apps – Koala Inspector for Your Shopify Store
Koala Shopify Inspector, one great eCommerce tool, helps you reveal all the competitors’ secrets in a single click while setting and managing the eCommerce store.
Download the Koala Chrome extension, stay ahead of everybody, and easily defeat your Shopify store competitors.