Shopify offers so many themes, and second, not every theme is equal in terms of attractiveness and conversion potential.
We’ve put together a list of ten high-conversion themes to help you find the one that matches your products, stimulates your customers, and ultimately drives sales.
We gathered the details of the 10 best Shopify themes optimized for conversions with the help of the Koala Inspector, our Shopify analysis tool that lets you view the theme of your competitors’ stores..
10 Best Converting Shopify Themes in 2024
| Rank | Theme | Developer | Price | Shopify 2.0 Compatible | Theme Styles | Customization Level | Mobile Page Speed | Rating |
|---|---|---|---|---|---|---|---|---|
| 1 | Eurus | BSS Commerce (Shopify) | $230 | Yes | 5 styles (Puff, Breeze, Breath, Swirl, Whiff) | High | 58/100 | 98% (45 reviews) |
| 2 | Atlantic | Pixel Union (Shopify) | $280 | Yes | 5 styles (Plush, Chic, Light, Modern, Organic) | High | 55/100 | 97% (220 reviews) |
| 3 | Retina | Out of the Sandbox (Shopify) | $220 | Yes | 4 styles (Amsterdam, Austin, Montreal, Melbourne) | Medium | 30/100 | 97% (286 reviews) |
| 4 | Impulse | ArchetypeThemes (Shopify) | $380 | Yes | 3 styles (Modern, Clean, Bold) | Medium | 52/100 | 95% (991 reviews) |
| 5 | Pipeline | Eight Themes(Shopify) | $360 | Yes | 4 styles (Clean, Bright, Dark, Light | High | 52/100 | 98% (190 reviews) |
| 6 | Booster | Clean Canvas Ltd (Shopify) | $320 | Yes | 4 styles (Spark, Flourish, Bloom, Inspire) | Medium | 44/100 | 89% (70 reviews) |
| 7 | Palo Alto | Presidio Creative (Shopify) | $330 | Yes | 4 styles (Vibrant, Dynamo, Luxe, Phenomena) | High | 60/100 | 96% (250 reviews) |
| 8 | Empire | Pixel Union (Shopify) | $340 | Yes | 4 styles (Supply, Industrial, Depot, Graphic) | High | 60/100 | 80% (405 reviews) |
| 9 | Prestige | Maestrooo (Shopify) | $380 | Yes | 3 styles (Vogue, Couture, Allure) | High | 53/100 | 90% (623 reviews) |
| 10 | Grid | Pixel Union (Shopify) | $260 | Yes | 4 styles (Bright, Light, Warm, Moody) | Medium | 32/100 | 92% (134 reviews) |
1. Pipeline
Theme Features
- Subcollections and filters to organize your catalog
- Drag and drop builder to adjust the store’s look
- Mobile responsive and neat design
- Pre-order and quick-buy features
- Blogs, testimonials section, and FAQ pages
- Product reviews for each product available
- Translations to English, French, Italian, German, and Spanish
- Product filtering and sorting
- Recently viewed and recommended product
- Usage information and video presentations
Pros
- Image zoom for each product
- Detailed product descriptions
- Enhanced search option
- User-friendly interface
- Elegant design for luxury brands
Cons
- Limited language options
- Higher upfront cost
- Limited customization
Who Is The Theme For
- High-end fashion brands
- Luxury jewelry designers
- Interior design services
- Organic and handmade cosmetics
- Artisan bakery shops
2. Atlantic
Theme Features
- Suitable for large stores
- Can be integrated with a physical store
- Online orders and in-store pickups
- Countdown timer for limited offers
- Stock counter
- Store locator
- FAQ page and blog
- Testimonials and product reviews
- Recommended and similar products
Pros
- Features that benefit online stores
- Great for both small businesses and developed brands
- User-friendly design and navigation
- Sticky header for easy navigation
- High-resolution images of your products
- Scalable solution for growing businesses
Cons
- Little to no design flexibility
- Too many scripts that may slow down the mobile version
Who Is The Theme For
- Jewelry designers
- Luxury DIY craft
- Elegant clothing stores
- Artistic projects
3. Retina
Theme Features
- Great for high-volume stores
- Designed for physical stores
- Cart notes
- Recommended and similar products
- Promo banners and pop-ups
- FAQ page
- Animation and image slider
- High-res images
- Collection page navigation
Pros of Retina theme
- Attractive visuals and styling
- Testimonial section
- Straightforward navigation
- Free trial before publishing the site
Cons of Retina theme
- Limited customization
- Complex setup for beginners
Who Is The Theme For
- Modern boutiques
- Sportswear stores
- Luxury cosmetic brands
- DIY and custom crafts
4. Impulse
Theme Features
- Built-in tools for easier sales
- Promotion features
- In-store pickups
- Product reviews and testimonials
- Product images and videos
- Before and after the slider
- Navigational mega menu
- Customizable contact form
Pros
- Advanced and modern design
- Professional looks
- Vibrant visuals
- Product filtering
- Extended customization
Cons
- Expensive for new businesses
- Delays in the email support
Who Is The Theme For
- Brands with online and physical stores
- Home decor manufacturers
- Fashion and cosmetics brands
5. Eurus
Theme Features
- Quick buy and in-store pickups
- Promo features like banners and pop-ups
- Stock counter
- Trust badges
- Customizable contact form
- Cross-selling options
- Image galleries and slideshows
Pros
- Responsive customer support
- Easy store set up
- Customizable theme to match your brand
- Professional-looking store
- Great for dropshippers
Cons
- For some users, the layout can be restrictive
- Sellers with high stock levels find it challenging to use Eurus
Who Is The Theme For
- Dropshippers
- Brands with limited promotions
- Fashion and luxury stores
6. Boost
Theme Features
- High-resolution visuals
- Customizable contact form
- Promo features (coupons, vouchers, and pop-ups)
- Store Locator
- Reviews and testimonials
- Product image zoom
Pros
- Built-in apps
- Fast and responsive theme
- Customizable appearance
- Integrates SEO features
- Value for money
Cons
- It may be expensive for small businesses
- Only one store is covered with the license
- Apps may overwhelm the design
Who Is The Theme For
- High-volume stores
- Clothing stores
- Accessories brands
7. Palo Alto
Theme Features
- Engaging design
- Easy navigation
- Flexible layouts
- Conversion-focused features
- Editorial features
- Cross-selling
- Infinite scroll
- Product filtering and sorting
Pros
- Good support and documentation
- Unlimited free trial (until publishing)
- Intuitive navigation
- Functional mobile design
- Wishlist features
- Attractive visuals
Cons
- Requires high-resolution images to work properly
- Minimalistic means limiting some businesses
- High investment for some companies
Who Is The Theme For
- High-end brands
- Modern and sophisticated businesses
- Personal brands
- Skincare and cosmetics brands
- Clothing stores
8. Empire
Theme Features
- Product discovery
- Product comparison
- Merchandising
- Upselling and cross-selling
- Great for dropshippers
Pros
- Product catalogs
- Cost-saving features
- Third-party app integration
- Product-focused layout
- Dropshipping features
Cons
- A pricey choice
- Requires ongoing speed optimization
- Not for small stores
Who Is The Theme For
- High-growth online stores
- Luxury brands of any kind
- Home decor sellers
- High-end fashion stores
9. Prestige
Theme Features
- Luxury aesthetics
- Elegant design
- Configurable sections
- Advanced store creation
Pros
- Convenient for physical stores
- Visual storytelling
- High-resolution visuals
- Fast and easy to use
Cons
- Delays in customer support response
- Some stores face loading issues
- Speed delays in app-heavy stores
Who Is The Theme For
- Luxury brands
- High-stock online stores
- Jewelry brands
- Natural cosmetics shops
10. Grid
Theme Features
- Quick-shop features
- Easy checkout process
- Modern layout for various multimedia
- Intuitive navigation
Pros
- Visual brand storytelling
- In-menu promos
- Recommended products
- Product galleries and videos
- High-resolution images
Cons
- Lack of promotional items
- Limiting layout
- Difficult customization
Who Is The Theme For
- Jewelry and accessories store
- Home decor shops
- Pets clothing
- DIY high-end crafts
What to Look For in a High Converting Shopify Theme?
To narrow down the choice of high conversion Shopify themes, look for qualities like loading speed, responsiveness on every device, and a captivating design. They are vital for a positive user experience and higher conversion rates.
Fast Load Times & Performance
Page speed is of vital importance for customers. It boosts their satisfaction and significantly raises conversion rates. Selecting a theme optimized for performance ensures your website loads quickly, reducing bounce rates and increasing conversions.
Fast load times are essential for e-commerce conversions. Research shows that with each additional second your website loads faster, there’s a corresponding 17% improvement in the conversion rate.
Also, more than half the visitors leave the site if the loading time of a mobile store is longer than 3 seconds. As a bonus, fast-loading times are also an SEO factor, ensuring your website ranks and converts well.
Attractive Design
Visual appearance is essential for online stores. Just like shoppers stop in front of a physical store with an impressive exterior, the website design should make them stop scrolling and click on your store.
If your Shopify store doesn’t attract curious customers’ eyes, it won’t convert. Find a theme that matches your products, and however colorful they are, go for a polished and professional-looking design.
Conversion-Driven Features
Let’s examine the features that contribute to a Shopify theme conversion rate:
- Upselling & cross selling capabilities: Find a theme that increases the average order value by recommending substitute or replacement products. Ensure it has a section with related products and bundle deals so the customers can choose more items.
- Urgency and Scarcity features: To create a sense of urgency, incorporate countdown timers on limited offers or promotions. You can show notifications for limited-quantity or low-in-stock products to urge customers to purchase them.
- Social proof features: A customer review or testimonial section strengthens your online presence and the conversion potential. Show off your ratings and reviews to assure customers about your products’ quality and your store’s credibility.
- Skip to checkout capability: Ease the checkout process and reduce cart abandonment with a simple “Skip to Checkout” call to action. If not built-in, integrate it with our custom checkout app.
