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Is Dropshipping Dead? A 2024 Market Analysis

12 Minutes Read
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Ana Gelevska

Dropshipping, once hailed as the golden ticket to online business success, now seems to be under scrutiny, with increased competition and changing customer expectations.

Recent market analysis shows an estimated 289.91 million US e-commerce users by 2027, while the dropshipping market was worth $249.16 billion in 2023 and is forecast to grow at a CAGR of 30.6% and reach $724.26 billion by 2027.

As a result, multiple branches of dropshipping have emerged, that extends operational outsourcing further, leveraging virtual assistants and freelancers alike.

So, what’s the issue?

Critics of dropshipping cite issues of hyperconsumerism and waste from mass-produced goods in viral, flash-in-the-pan Tiktok marketing strategies and opaque supply chains, and unethical private labeling practices, to name a few. In response, increasingly discerning consumers and uncountable competitor dropshippers now pose significant new challenges to the dropshipping store management model.

But the dropshipping market is still growing, with massively successful stores across platforms like Shopify, and thriving demand for Aliexpress and eBay suppliers?

How can dropshipping be dying or dead if that’s the case? Who do we believe – the fans or the critics? Is dropshipping still the eCommerce model for you?

Is Dropshipping Dead?

Dropshipping is not dead, in fact it’s currently thriving.

Public interest in dropshipping, according to Google Trends, has steadily increased over the years, most recently reaching a consistent presence. So the market and general interest in dropshipping are definitely not dead or dying, at least any time soon.

With its multi-billion dollar market and continued growth projections, dropshipping remains an undisputed heavy hitter and industry favorite in eCommerce. On top of enduring and high market performance, dropshipping also remains relevant, with fairly steady growing interest, as shown by Google Trends analysis of the past 5 years.


Is Dropshipping Dead


A closer look at Google Trends in dropshipping reveals that while searches for ‘dropshipping’ have more or less plateaued in the past 12 months (at the time of writing), it does so at a fairly high rate. This indicates that while we can’t expect the same explosive growth in dropshipping and eCommerce, we can expect dropshipping and most of eCommerce, in general, to retain interest from both our consumers and rivals.

Social media marketing and the dropshipping store models that evolved around them universally employ an amplified, digital version of traditional word-of-mouth recommendations and advertising, which reliably establishes consumer trust and interest.

Additionally, just as eCommerce revolutionized itself in order to seize the opportunities presented by the rise of social media, dropshipping variations have developed to find new niches amid market saturation, such as those for specialty, high-ticket items.

As such, various new branches of the classic dropshipping store are constantly emerging, and often make significant changes to the store management model we know and love. The core features of dropshipping, however, remain the same: a streamlined, online-based operational store model on platforms like Shopify and flexible business strategies.

Just as these hallmark store features are a draw for established and greenhorn sellers,  several key traits of well-built and well-run dropshipping stores are major selling points for customers. Dropshipping stores that are consistent crowd favorites are often customer-first with their service, proactive with their marketing outreach, and always on the lookout for quality new offerings.


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Winning dropshippers ensure their stores are more than just quick cash grabs: they’re a happy marriage of simplified store management, varied consumer choice, and online convenience for all. This approach maximizes the advantages of dropshipping for longer periods of time, enabling dropshipping entrepreneurs to build stores that weather the ups and downs of eCommerce, growing steadily rather than dying off.

Dropshipping’s doomsayers may be right about the problems that come with dropshipping’s unique store management model; it’s clear that store owners willing to put in the work for their store will likely still find opportunities to thrive.

Dropshipping isn’t dead or dying, but mindless, cookie-cutter stores and their careless management sure are.

Debunking Myths: The Reality of Dropshipping Today

Dropshipping Is Too Competitive

The Belief: The market is too crowded, and there’s no room for new entrants.

The Reality: While the dropshipping landscape is competitive, calling it too competitive oversimplifies the situation. With the right niche and marketing strategy, new dropshippers can still find success. The key is to identify underserved markets or unique product offerings that differentiate your business from the rest. Check out our newest market analysis as we deep dive into whether or not dropshipping is really saturated in 2024.

It Costs too Much To Start

The Belief: High startup costs make dropshipping inaccessible for many.

The Reality: Contrary to popular belief, dropshipping can be one of the most cost-effective e-commerce models. Unlike traditional retail, you don’t need to invest in inventory upfront. Your main expenses will be your website, marketing efforts, and perhaps some tools to streamline operations. With careful planning and budgeting, starting a dropshipping business can be quite affordable.

Dropshipping Means Low-Quality Products

The Belief: Products sourced for dropshipping are cheap and inferior.

The Reality: The quality of dropshipping products varies as much as in any retail sector. Success in dropshipping hinges on choosing the right suppliers. There are numerous high-quality suppliers who offer good products; it’s about doing your due diligence to find them. Establishing a good relationship with reputable suppliers ensures access to products that meet your standards and satisfy your customers.

Too Many Competitors, Ghost Sellers, and Discerning Consumers


The Bust

The Belief: Dropshipping is plagued by an oversaturated market, the emergence of ‘ghost’ sellers, and increasingly skeptical consumers.

The Reality: Analysis of the mainstream categories of the dropshipping market, like Toys, Hobby, and DIY has reached saturation. That is to say, these have seen a significant and ongoing influx of new dropshipping stores, complete with different Shopify interfaces and usually the same Aliexpress or eBay suppliers. This divides the same number of consumers across more stores, which may have customized their Shopify template to taste, but not their Aliexpress and eBay inventory.

Similarly, this has led to the rise of ‘ghost’ sellers and stores: dropshipping stores leaning on savvy social media marketing in order to ride the waves of the latest fads. ‘Ghost’ stores are often set up hastily with expectations of a quick and easy payday without owners needing to invest care into their store and overall business model. As a result, the ever-watchful, eagle-eyed Internet often catches on fairly quickly, successfully traces the dropshipping supply chain, and finds a $20 hoodie on Aliexpress and eBay from its $70 listing on Facebook Marketplace.


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Consumer skepticism and scrutiny have naturally grown significantly, with online sleuths regularly analyzing Instagram fashion brands and often finding ‘ghost’ dropshipping stores. These are commonly identified as different stores that still all carry the same product sourced from Aliexpress and eBay, complete with copied-and-pasted, unedited, uncurated supplier images.

With the advent of market saturation, ghost stores, and loss of consumer confidence, it’s no surprise that some fear that dropshipping is dying, if not already dead. But while these problems have a significant impact on perceptions of dropshipping by both store owners and customers, they are by no means the death of dropshipping as a whole.

Live dropshipping stores that continue to thrive are those set up with careful and consistent efforts from Shopify store interfaces to product sourcing and fulfillment by Aliexpress, eBay, or specialty suppliers.


Analyzing Current Sales Trends: Is Dropshipping Still Profitable In 2024?

Based on data from 2023, 10% of dropshippers succeeded while the remaining 90% faced failure with many failing in the first month. This data may not appear optimistic at first, but it’s crucial to remember that the eCommerce domain has always been a fiercely competitive one. It’s the survival of the fittest.

On the other hand, as we’ve already mentioned, the dropshipping market was worth $249.16 billion in 2023 and is forecast to grow at a CAGR of 30.6% annually, so it’s not all doom and gloom. Someone out there has to be doing something right.


Dropshipping Today Yay or Nay

At its core, dropshipping is the epitome of everything we love about eCommerce! A variety of good deals are sourced internationally and produced, ordered, and delivered with a few clicks of a button. So while we acknowledge the pitfalls of dropshipping gone wrong, we retain confidence that the potential and power of dropshipping done right is profitable.

As such, dropshipping today still holds much of its potential as a newly developed form of eCommerce, that boasts of both ease of use by dropshippers and their customers, thanks to the genius of platforms and markets like Shopify, Aliexpress, and eBay.

These features are perhaps best tapped into by dropshipping entrepreneurs looking to run a dropshipping start-up or side hustle. Dropshipping and its many different variations all offer low overhead costs by replacing traditional rents with Shopify plans or factory Minimum Order Quantities (MOQs) with flexible Aliexpress or eBay supplies.

To stand out and make sales, you need to stay one step ahead of your competitors. One key way to achieve this is comprehensive dropshipping product research. It’ll help you to choose the right dropshipping product and find a lucrative niche. With countless products to choose from, a careful evaluation will distinguish successful dropshippers from the rest.

Your success in dropshipping also depends on your relationship with your suppliers. Remember, they’re instrumental in your business plan. A dependable supplier ensures your products are high-quality and deliveries arrive on time, which reflects well on your business and ultimately your bottom line.

Another critical factor for profitability is marketing, with Facebook ads serving as a powerful tool for targeted promotion. It’s not simply about creating ads; it’s about crafting a compelling narrative that resonates with your audience.


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Keep in mind: dropshipping is not a get-rich-quick scheme. It demands patience, effort, and a strong strategy. Even though it’s competitive, remember that it’s not about the competition. It’s about how well you adapt, change, and move forward with the times.

Maintain your focus, leverage the right tools, study your competition, and, most importantly, adapt.

5 Reasons Why Dropshipping Is Not Considered Dead in 2024

Despite the recurring whispers of its demise, dropshipping is far from being declared dead. Armed with effective strategies such as comprehensive dropshipping product research and targeted marketing through channels like Facebook ads, you can make a huge splash in this very much alive sector. Here are five reasons why dropshipping continues to thrive.

Growing E-commerce Market

With e-commerce spreading its wings wider and stronger each year, the potential for dropshipping to succeed is also increasing. According to a report by Statista, global e-commerce sales are projected to reach $6.54 trillion by 2022. These numbers represent substantial market growth that dropshippers can tap into. Ask yourself: if e-commerce is growing, isn’t it logical that there’s more room for dropshipping?

Global Reach

Another key factor keeping dropshipping alive is its global reach. With dropshipping, you’re not restricted by geographical boundaries. This dynamic model allows you to sell to customers worldwide via the internet. You can exploit niche markets in different countries without physically standing there. This makes it easier to stay ahead of local competitors and reach a wider customer base.

Low Start-Up Costs

One of the great attractions of dropshipping is the relatively low start-up costs. You don’t need to invest heavily in stock, storage space, or a brick and mortar store. With a solid dropshipping product, reliable suppliers, and a well-designed website, you can initiate your business journey. As a dropshipper, you only purchase the product after your customer has placed an order. It encourages lean operation, mitigating risk and capital investment.


Dropshipping businesses have an impressive ability to scale. There are no physical inventory limits to worry about, and you’re not tied to a single location. You can expand your product offerings and enter new markets based on your customers’ demands, and the best part is, it’s virtually risk-free. It’s your chance to give a shot at those trending products you’ve been eyeing without worrying about hefty investment or storage logistics.

Technological Advancements & AI

Last but certainly not least is the boost dropshipping has received from technological advancements and AI. From better payment gateways to robust CRM tools, technology has paved the way for smooth business operations. AI technology, in particular, has taken the game to another level. With it, you can perform advanced dropshipping product research, better understand your competitors, automate your marketing processes, and even predict customer purchase behavior.

In the face of all these compelling reasons, claiming that dropshipping is dead seems to be a premature verdict. Moving forward, it’s all about adaptation and staying on top of changes to keep your business viable. Remember, patience, effort, and a well-crafted strategy are still the keys to making dropshipping a rewarding venture.


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Strategies to Succeed in Dropshipping in 2024

Market Research and Trend Analysis

In 2024, thorough market research and trend analysis will be key. It’ll be about predicting the next big thing and stocking your store with it before your competitors.

Choosing the Right Niche & Products To Sell

Choosing the right niche gets you halfway in the game of dropshipping. Proper dropshipping product research paves the way for this. It’s not just about identifying profitable products, but about finding those within your chosen niche that have the potential to sell like hotcakes.

Marketing Your Store

In this digital age, if you’re not using Facebook ads, you’re missing a big chance at success. Tailor your ads to fit your target audience and keep testing till you hit that sweet spot.

Leverage New Technology & AI

As a dropshipper, embrace new technologies and AI. Adapt, or get left behind. Your supplier will thank you, and your store operations will run more smoothly.

Customer-Centric Dropshipping

Look at dropshipping with a newfound perspective in 2024: customer-centric. Be there not just to sell, but to solve problems. Use your platform to create solutions that alleviate pain points for your customers. Your success depends on your ability to empathize with your customers and formulating product offerings to meet their needs. The key to making this work is understanding your customers as thoroughly as possible. This knowledge will be more important than ever and will make you stand out in the ever-competitive dropshipping landscape.

Final Thoughts: Predicting The Next Evolution of Dropshipping

Dropshipping isn’t dead. It’s evolving, just like every other industry. The future of dropshipping is in your hands. It’s about being innovative, staying ahead of the curve, and adapting to changes in the eCommerce landscape. You’ll need to dig deep into product research, select reliable suppliers, and master the art of Facebook ads.

Understanding your competitors and adopting a customer-centric approach can give you an edge. Don’t forget, technology and AI are game-changers. They’re reshaping the way we do business. So, embrace them.

The trend of reverse dropshipping is picking up in popularity in 2024, so we highly recommend checking out this process to get your hands on some untapped markets with a lower marketing cost.

Remember, patience and effort are your best friends. Dropshipping can be a rewarding venture if you’re willing to put in the work. So, keep pushing forward. Keep evolving. And most importantly, keep believing in the power of dropshipping. The next evolution of dropshipping is here. Are you ready? 

We’ll leave you with one last tip. How to use our tailor-made Dropshipping Shopify extension to help you with your dropshipping research.

Using Koala Apps To Help You Succeed With Dropshipping

So whether you’re looking to use dropshipping to get your brand off the ground, or carve out a side hustle you can eventually take full-time, dropshipping in 2024 remains a great option!

All you really need to do is to be willing to put in the work needed to carefully start your dropshipping business and properly run the day-to-day of your dropshipping store that can’t be further outsourced.

Dropshipping is very much like the rest of eCommerce businesses, in that honest, straightforward, and yet profitable stores can succeed in the long term. This is done by building up consumer and supplier relations that are responsible and conducive. This also means that the toughest phase for a beginner dropshipping store tends to be the initial phase of gathering information to inform various business strategies.

Let’s give your store the upfront boost it needs to grow quickly yet sustainably, into a lasting, adaptable brand!

Enter the Koala Apps’ very own Koala Inspector!


The Koala Inspector is an innovative new solution to all your dropshipping and eCommerce business information needs. Our app is free to install and use, designed for simple use and navigation, and produces results instantly, making it the app of choice for tracking and finding key business strategies of top-performing Shopify stores.

Stressed out over where you can source new additions to your curated product catalog? The Koala Inspector gets you the marketplace supplier details of Shopify competitors selling similar products and points you in the right direction to supply your own store!

Worried about price competitiveness, cost-effectiveness, and just about any and all of your store’s financial management strategies? No longer! With the Koala Inspector, you can gain access to Shopify-based rivals’ inner workings including pricing and more!

Sounds like something you’d like to inspect for your business? Install the Koala Apps’ Koala Inspector now and finally get to know what you need to know to take your brand to new heights!


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Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

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