TikTok Ads Promo: Earn 30% Cash Back

Is Dropshipping Dead? A 2024 Market Analysis

12 Minutes Read
Notepad style frame with the text "Is dropshipping dead"
Ana Gelevska

Dropshipping, once the darling of digital entrepreneurship, has faced its share of doomsayers predicting its demise. 

Yet, here we are in 2024, witnessing not a downfall but an evolution of this business model. 

Dropshipping is not dead and is far from a relic of the past. This is because of the global e-commerce market, which is projected to reach $8.80 trillion in 2024.

Additionally, technological advancements have streamlined every aspect of online retail, making dropshipping a viable option for many businesses.

A market study from statista indicates that the number of US e-commerce users is expected to grow to an estimated $301.87 by 2026. The dropshipping market, valued at $257.37 billion in 2023, is projected to exhibit impressive growth with a compound annual growth rate (CAGR) of 29.7%, reaching a staggering $963.66 billion by 2027.

After seeing the growth rate and due to the increasing popularity of dropshipping, various branches of dropshipping have emerged that further extend operational outsourcing by utilizing virtual assistants and freelancers.

So, what’s the issue?

Despite its growth, dropshipping has faced criticism for promoting hyperconsumerism and waste through mass-produced goods, short-lived marketing strategies, opaque supply chains, and unethical private labeling practices.

These concerns, along with competition from other dropshippers and discerning consumers, pose challenges to the traditional dropshipping store management model.

However, the dropshipping market continues to expand, with successful stores on platforms like Shopify and sustained demand for suppliers on Aliexpress and eBay.

In the world of online shopping, there’s a big argument going on about dropshipping. Some people say it’s dead, while others say it’s still going strong. 

So, who should we believe—the people who love dropshipping or the people who think it’s a scam? Has dropshipping really come to an end, or is it still a good way to make money online?

Is Dropshipping dead?

Dropshipping is not dead in 2024. It’s quite the opposite. 

The dropshipping business model continues to thrive and evolve, adapting to the changing landscapes of e-commerce and consumer behavior.

Despite facing challenges such as increased competition and evolving consumer expectations, dropshipping remains a viable business model due to its low entry barriers and the continuous growth of online shopping.

According to data from Shopify, the e-commerce sector has seen consistent growth, with a projected global revenue of $6.86 trillion for 2025.

Dropshipping, as a part of this sector, benefits from this expansion, with a significant portion of online retailers utilizing the dropshipping model to minimize inventory risks and overhead costs.

Contrary to popular belief, the dropshipping market is still going strong and people are still really interested in it. According to Google Trends, the interest in dropshipping has been growing steadily for a long time.

So, the dropshipping market isn’t dead or dying, but it’s actually still growing and has a lot of potential in the future.

The Rise and Fall of Dropshipping Hype

Dropshipping once captivated the entrepreneurial world with its promise of easy access to passive income. The initial hype was fueled by success stories and the allure of a business model that required minimal upfront investment.

Prospective entrepreneurs were drawn to the idea that they could run a profitable online store without ever handling the physical products themselves.

In the early 2010s, dropshipping was announced as a revolutionary e-commerce model, promising a low-barrier entry into the world of online business.

The allure was undeniable: no need for inventory, minimal startup costs, and the potential for a lucrative passive income.

Entrepreneurs and influencers alike painted dropshipping as a modern gold rush, with platforms like Shopify and Oberlo making it easier than ever to set up an online store.

Bloggers and YouTubers posted success stories and tutorials, portraying dropshipping as a foolproof method to achieve financial freedom.

This buzz created a perception that anyone with a laptop and an internet connection could start making money almost instantly. It was the digital age’s equivalent of a get-rich-quick scheme, attracting thousands of aspiring entrepreneurs eager to capitalize on the trend.

Day by day, this portrayal of dropshipping as a golden ticket to financial freedom led to an influx of new businesses. The market saw a surge in individuals eager to capitalize on this trend, resulting in a competitive market.

As a result, the competition intensified, making it increasingly difficult for new dropshippers to find their footing and stand out.

Reddit, a hub for entrepreneurial discussion, reflects this trajectory. Initially, posts on Reddit’s dropshipping communities painted a picture of dropshipping as a path to easy money, with users sharing stories of rapid success and substantial profits with little effort. 

However, as the market became more crowded, the narrative shifted. Countless posts began to emerge, calling dropshipping dead, citing challenges such as over-saturation, increased advertising costs, and the difficulty of competing with established players.

While the initial hype contributed to the dropshipping’s popularity, it also set unrealistic expectations and led many to underestimate the complexities of running a successful dropshipping business.

The reality is that dropshipping, like any business, requires hard work, strategic planning on how to start dropshipping, and a willingness to adapt to an ever-evolving e-commerce landscape.

Debunking Myths: The Reality of Dropshipping In 2024

Dropshipping Is Too Competitive

The Belief: The market has become too competitive, making it exceedingly challenging for new entrants.

The Reality: Dropshipping is not overly competitive, it’s simply evolving. The key to success is to adapt and find new ways to stand out.

To thrive in the competitive dropshipping market, businesses must focus on differentiation and value creation. It’s more than just list products.

To stand out from the competition, it’s crucial to identify underserviced markets or distinctive product offerings that set your business apart. 

Whether through high-ticket dropshipping that promises quality and exclusivity or reverse dropshipping that caters to untapped markets, the opportunities are there for those willing to innovate and evolve with the industry.

Explore our latest market analysis, where we thoroughly investigate whether or not dropshipping has reached saturation point in 2024.

It Costs too Much To Start

The Belief: It costs too much to start a dropshipping business.

The Reality: The common misconception is that starting a dropshipping business requires a significant financial investment. However, this belief needs to be held up under scrutiny.

While costs are associated with setting up any business, dropshipping remains one of the most cost-effective and accessible e-commerce models, especially in 2024.

Starting a dropshipping business can be budget-friendly with meticulous planning and financial management.

Low-Quality Products

The Belief: The dropshipping model lacks product quality. 

The Reality: It’s a common narrative that dropshipping is synonymous with poor-quality merchandise, but this isn’t the whole truth. Yes, the industry has its share of subpar products, but this doesn’t define the entire dropshipping model.

The reality is that quality control is in the hands of the seller. The key to maintaining high standards lies in the careful selection of suppliers. There’s a wealth of dropshipping suppliers who pride themselves on quality, and it’s the responsibility of the dropshipper to seek them out.

Ads Don’t Work For Dropshipping

The Belief: Advertising is futile for dropshipping businesses. 

The Reality: This statement couldn’t be further from the truth. Ads play a pivotal role in the success of dropshipping ventures. The key is not just to advertise but to do so effectively.

In 2024, dropshippers are leveraging advanced targeting strategies, utilizing data analytics, and creating compelling ad content that resonates with their audience.

While there have been instances where dropshipping ad accounts have been suspended by platforms like Google and Facebook, it’s not the end-all for dropshipping advertising.

These platforms have policies in place to maintain a certain standard of advertising, and violations, even unintentional, can lead to account suspensions. However, this is not a widespread phenomenon targeting dropshippers exclusively.

Successful dropshipping stores like Doggykingdom, Luxy Hair, and Notebook Therapy continue to flourish using Facebook and Google Ads. They’re proof that with the right approach, dropshipping ads can be incredibly effective.

Some of the stores even don’t have many followers on social media platforms — still, they raise their sales and drive brand awareness using ads and paid marketing. It’s all about how you implement the marketing strategy for your dropshipping business.

Analyzing Current Sales Trends: Is Dropshipping Still Profitable In 2024?

The dropshipping industry continues to thrive, with current sales trends indicating robust growth and profitability. 

According to recent data, the global dropshipping market is expected to reach a valuation of $301.11 billion in 2024 and $372.47 billion in 2025.

This growth is propelled by a continuous rise in online shopping, with an estimated 2.71 billion people making purchases online. 

Moreover, specific niches within dropshipping, such as fashion and beauty, are experiencing the highest compound annual growth rates. It indicates that success in dropshipping is largely influenced by product category selection and market demand.

With the right strategies, dropshippers can tap into these lucrative segments to build profitable businesses.

When the dropshipping success rate is estimated to be around 10 to 20%, which, while it may seem modest, is is not far off traditional retail models.

Looking back at 2023, the statistics were similar, with only 10% to 20% of dropshippers managing to turn a profit in their first year.

While this data may initially seem discouraging, it is crucial to recognize that the eCommerce landscape has always been highly competitive and constantly evolving.

So, is dropshipping difficult to make money from?

Not at all. With the right marketing strategy, entrepreneurs can still run a successful dropshipping start-up or even a good side hustle. Dropshipping, at its essence, is a testament to the innovation and convenience that eCommerce brings to the global marketplace. 

Today, dropshipping retains much of its allure as a modern eCommerce model, celebrated for its user-friendliness for both entrepreneurs and customers alike. This is largely thanks to pioneering platforms such as Shopify, AliExpress, and eBay, which have streamlined the process. 

However, to truly succeed and generate sales, it’s crucial to remain competitive. A fundamental strategy for achieving this is thorough dropshipping product research. It is key to selecting the right products and identifying profitable niches. 

With an abundance of products available, careful and strategic evaluation is what sets successful dropshippers apart from their competitors. It’s not just about having a good product; it’s about having the right product that meets market demand and exceeds customer expectations.

5 Reasons Why Dropshipping Is Still Viable

Dropshipping is not dead, it’s thriving and poised for significant growth.

Though the success ratio to get profits from the dropshipping business is not good in the first year, strategic product research, effective marketing strategies and product sourcing from reliable suppliers can make a HUGE success.

Here are five reasons why dropshipping is still a viable business model. 

1. Growing E-commerce Market

The e-commerce market is booming, and it’s not showing any signs of slowing down. In 2024, the global e-commerce market is expected to continue its upward trajectory, with a projected market size of $8.80 trillion. There are some crucial reasons behind the industry’s growth potential, for example:

  • An increase in online shopping behavior
  • The rise of mobile commerce
  • The forthcomingness of the internet in every corner of the world


This growth trajectory is the reason for a larger pool of potential customers and a greater opportunity to capitalize on the dropshipping business.

2. Global Reach

Dropshipping offers unparalleled access to a global market. With the internet breaking down geographical barriers, dropshippers can reach customers from every corner of the world. The global dropshipping market itself $301.11 billion in 2024 and $372.47 billion in 2025.

It clearly indicates the vast potential for dropshipping businesses to expand their reach and tap into new and emerging markets. This global reach is a significant advantage for dropshippers looking to scale their operations and diversify their customer base.

3. Low Start-Up Costs

One of the most attractive aspects of dropshipping is the low barrier to entry. Starting a dropshipping business can be done with minimal investment, making it an accessible option for many aspiring entrepreneurs.

In fact, it’s possible to start a dropshipping company for as little as $100, which covers the basic costs of setting up an online store and sourcing products. This low start-up cost makes it easy to enter the market.

You can even test the market for free. It allows individuals to test the waters of e-commerce without committing a significant amount of capital.

4. Scalability

Another key factor keeping dropshipping alive is its scalability. Dropshipping is inherently scalable. Without the need for physical inventory, dropshippers can easily expand their product offerings and adjust their business model to accommodate growth.

In 2024, dropshipping businesses are leveraging technologies like AI and machine learning to analyze trends, predict demand, and manage inventory more efficiently, further enhancing their ability to scale.

5. Technological Advancements & AI

Last but certainly not least is the boost dropshipping has received from the integration of AI and technological advancements. AI tools are revolutionizing tasks such as finding niche products, crafting ad copies, generating product images, and developing marketing strategies.

As technology continues to evolve, AI’s role in dropshipping is becoming increasingly significant. This tool empowers you to conduct in-depth dropshipping product research, gain insights into your competitors’ strategies, automate your marketing efforts, and anticipate customer purchasing patterns.

So, based on all of these compelling reasons,  it’s clear that dropshipping remains a vital part of today’s marketplace. It’s neither outdated nor dead. It stands as a testament to the power of innovation and adaptability.

The expanding global market, ease of entry for entrepreneurs, and scalability all contribute to its resilience. Most importantly, the integration of AI and technological advancements has significantly boosted operational efficiency and opened new paths to success.

Looking ahead, dropshipping continues to offer promising opportunities for those who are ready to adapt and navigate its waters. 

Dropshipping in 2024: Is It Too Late to Start?

In 2024, the question on many aspiring entrepreneurs’ minds is whether it’s too late to start a dropshipping business. Will dropshipping ever die?

The short answer? 

Absolutely not. 

With its low entry barrier and minimal upfront costs, dropshipping remains a viable and attractive business model. However, like any industry, it has evolved, and understanding these changes is key to success.

Dropshipping has come a long way since its inception. In the early days, it was enough to simply find a product, list it online, and wait for sales. Today, the market is more competitive, and customers are more discerning. New dropshippers must bring more to the table: better products, superior customer service, and innovative marketing strategies.

Dropshipping: Not Dead, Just Evolving

Dropshipping isn’t dead. In fact, it’s more alive than ever in 2024. The market analysis reveals that dropshipping continues to be a vibrant and evolving sector of e-commerce.

With the global e-commerce market projected to grow exponentially, dropshipping remains a lucrative opportunity for entrepreneurs who are willing to adapt to the changing landscape.

The key to thriving in the dropshipping business is innovation and differentiation. The future of dropshipping is up to you. You need to be creative, stay ahead of the game, and adjust to changes in online shopping. With the use of technological advancements, dropshippers can still gain a competitive edge.

If you’re looking to gain a competitive edge in the Shopify marketplace, Koala Inspector is an indispensable tool for your arsenal. As a powerful Shopify spy tool, it offers in-depth insights into product trends and competitor strategies.

Don’t miss out on the opportunity to optimize your store’s performance. Try Koala Inspector today and transform the way you do market research!

On the final note, be patient and dedicated to stand out in the dropshipping business. It takes time and effort to succeed in this business, but it can be very rewarding. Keep learning and growing, and never give up on your dreams of building a successful dropshipping business. The next era of dropshipping is upon you. Are you ready to seize the opportunity?

Try Koala Inspector – The Dropshipping Research Tool

The Koala Inspector is an innovative new solution to all your dropshipping and eCommerce business information needs. Our app is free to install and use, designed for simple use and navigation, and produces results instantly, making it the app of choice for tracking and finding key business strategies of top-performing Shopify stores.

Stressed out over where you can source new additions to your curated product catalog? The Koala Inspector gets you the marketplace supplier details of Shopify competitors selling similar products and points you in the right direction to supply your own store!

Worried about price competitiveness, cost-effectiveness, and just about any and all of your store’s financial management strategies? No longer! With the Koala Inspector, you can gain access to Shopify-based rivals’ inner workings including pricing and more!

Sounds like something you’d like to inspect for your business? Install the Koala Apps’ Koala Inspector now and finally get to know what you need to know to take your brand to new heights!


open shopify store

koala inspector shopify spy

Boost Sales with Data Insights

Ana Gelevska
Ana Gelevska
Ana is a creative and customer-oriented freelance writer with over 5 years of experience working with eCommerce global clients. Ana enjoys breaking down the latest eCommerce trends and diving into the needs of today’s merchants.

Recommended Blogs

top shopify craft stores
shopify stores

Top Shopify Craft Stores

The global craft market is booming, and its rapid growth shows no signs of slowing down. This presents a massive opportunity for any creative entrepreneur

koala inspector shopify spy

Easily spy on competitors

For the ideal experience, install Koala Inspector on your Chrome Desktop
Enter your email, and we'll send a desktop link straight to your inbox!
We won't use your email for other purposes