An Instagram page is a place to promote and sell products through a different social media platform than the actual website, targeting more audiences. Running an Instagram account gives an advantage over competitors by creating social proof. When running a business, brand awareness is vital for increasing sales and growing the customer list. The current generation lives off social media, targeting a wide range of audiences.
Instagram is a great way to drive traffic to the store and a great way to advertise a business in many different ways. Once the Instagram page is established, merchants create marketing content, such as Instagram Stories, and post with relevant content.
You will start gaining more followers by showcasing sales, promotions, and new products added. Instagram mainly attracts a younger audience but also has an older audience, so don’t let it stop you from the decision to create a store and an Instagram account.
When creating an Instagram account
Make sure to keep up with the page. Check out other accounts to see what needs to be fixed for them. Create fun, engaging, and easy-to-read content. Instagram is an effective way to engage with shoppers and build strong relationships. Creating the right content for Instagram is crucial. Lousy content on Instagram can lead to decreased sales and the number of customers. Use the right colors, layout, and information on the Instagram page to attract more followers.
As a merchant, Instagram can tell Shopify store owners what the customers like, a way to show off products, drive website traffic, bring brand awareness, launch ad campaigns, and boost sales overall. Instagram can be another communication channel with customers, giving them different platforms to reach Shopify store owners.
Presenting pictures of useful content throughout the Instagram account is a beneficial marketing strategy. Remember to link the Shopify store to the Instagram account, directing followers straight to the shop and making it easy to access.