An Instagram page is a place to promote and sell products through a different social media platform than the actual website, targeting more audiences. Running an Instagram account gives an advantage over competitors by creating social proof. When running a business, brand awareness is important for increasing sales and growing the customers’ list. The current generation lives off social media, targeting a wide range of audiences. Instagram is a great way to drive traffic to the store. Instagram is a great way to advertise a business in many different ways. Once the Instagram page is established, start creating marketing content, such as Instagram Stories, and post with relevant content. Showcasing sales, promotions, and new products added, will push you towards gaining more followers. Instagram mostly attracts the younger audience but also has an older audience, so don’t let it stop the decision of the store creates an Instagram account.
When creating an Instagram account
Make sure to keep up with the page. Check out other accounts to see what is and what is not working for them. Create fun, engaging, and easy to read the content. Instagram is an effective way to engage with the shoppers, building a good and strong relationship. Creating the right content for Instagram is crucial. Bad content on Instagram can lead to a decrease in sales and the number of customers. Use the right colors, layout, and information on the Instagram page to attract more followers. As a merchant, Instagram can tell Shopify store owners what the customers like, a way to show off products, drive website traffic, bring brand awareness, launch ad campaigns, and overall boost the sales. Instagram can be another channel to communicate with the customers, giving them different platforms to reach Shopify store owners. Presenting pictures of useful content throughout the Instagram account is a beneficial marketing strategy. Don’t forget to link the Shopify store to the Instagram account, directing followers straight to the shop, making it easy to access.