Facebook is a way to advertise the business, bringing brand awareness and targeting a wide range of audiences. Unlike Instagram, with Facebook merchants have a better chance of grabbing the attention of the older generation, but don’t let it stop them from posting content for the younger audience. When running a Facebook page, merchants have the ability to create content addressing both informational and promotional posts, posts about sales, and check-ins with the customers.
One of the advantages of Facebook is the fact that it’s been around longer than most social media platforms, meaning people are more likely to have Facebook over other platforms created today. Facebook presents winning ad campaigns throughout the site, helping Shopify store owners bring awareness to the store. People trust Facebook, making it a trustable and reliable marketing source.
Facebook lets Shopify store owners create a Facebook shop that is connected to the store, meaning merchants can sell products straight through the Facebook account. Giving shoppers an easy and fast way to shop with you! Social media is a great way to market the business, Facebook opens up the door to bringing in new customers and keeping the current customers updated. People are checking Facebook on a daily basis, so it’s important to keep up with the information on the account. Shopify store owners want to be creative when posting on Facebook and make sure it’s readable and reliable!
Have trouble coming up with a post?
Search through Facebook and take a look at what other businesses are using to advertise, promote, and sell. Many businesses are using Facebook to communicate with the world. Content such as pictures, memes, words, and even videos with influencers promoting their products. Finding the right time to post on Facebook so we can reach the target audience effectively. Getting the message across Facebook will drive traffic to the store and increase the overall revenue and profit.