The cart page is the drop down tab where customers add products before purchasing. Every part of owning an online business is important, even the cart page. After choosing the product, the product moves to the cart page, showing a short summary of the products, including the price of each product and the total price before heading to the checkout page.
Why is this important?
Why is the cart page so important, Shopify store owners may be asking themselves. The cart page can make or break the purchase. Creating an easy way for shoppers to check out the list of items chosen, saving time and energy. If some time has passed and the cart page has been abandoned, it’s smart to add a “continue shopping or checkout” notification, reminding customers they have not completed the checkout process and the items are just sitting in the cart. Engaging with the customers is the key. By creating a “skip to checkout” can save time and remind customers to not abandon the cart.
Optimize your cart page by
- Provide the name and price of the product so shoppers can quickly view
- Notify the shopper to checkout
- Promote a discount if the shopper continue to checkout
- Design the cart so it’s easy to read
How can Shopify help?
Shopify allows store owners to customize and create the cart page, using different themes. The cart page displays all the information about the product, giving shoppers the ability to review the products before continuing to checkout. Once shoppers land on the cart page make sure to not surprise them with the additional cost of the product, give different payment options, target any audience around the world, and offer guest checkout, so there is no commitment. Build an easy, clear, and ready to use cart page to increase revenue and profits.