A niche is a large market with specific types of products within the Shopify store, creating the CTA of the website. Several examples of a niche are nutrition, makeup, purses, or athletic wear. Keeping the same niche is essential, creating a more organized and easy-to-understand website.
Merchants have a million ideas running through their heads and have a hard time deciding which niche to choose. Researching the latest trends, most popular products, and what is selling in the market today can lead merchants to select the right niche for the website!
Advantage of having a niche
- Merchants can focus on the resources to satisfy the customers. When creating a niche, Shopify store owners can focus on specific products and themes. This results in an increase in sales bringing in more customers.
- Having a niche in the store can lead to less competition with other stores since Shopify store owners only sell a specific product and give more attention to the product, leading to a well-displayed online store.
Disadvantages of having a niche
- Risk of depending on specific products. When creating a particular niche, Shopify store owners have a limited amount of products displayed across the store. Customers want to see a broader range of products and to be able to explore the store.
- When a product is out of season, having a specific niche can decrease sales and lose customers. When selling a variety of products, merchants can sell more year-long. Creating a new niche every month, season, or year can be exhausting and unpredictable.
Why is having a specific niche beneficial?
Having a niche makes marketing and advertising easier, leading to more customers and higher sales. Creating a niche can be cost-effective. A niche specializes in the needs and wants of customers from all over the world.
Having a niche can help improve the customers’ brand loyalty, focusing on the customers’ needs and developing a deeper relationship.
Focusing on a specific niche helps customers understand the concept, allowing them to save time and money. Having a niche saves shoppers hours of searching for products they are looking for. Creating a niche makes shopping more accessible and more productive for customers.
