The 20 Best Shopify Minimalist Themes

Your online store’s appearance can make or break your business. A cluttered, confusing interface? You’re likely to lose potential customers.

These themes, stripped down to their essential elements, offer a clean, streamlined aesthetic that’s not just visually appealing but also boosts functionality. With a focus on product showcase and easy navigation, they’re designed to provide an optimal shopping experience.

We gathered the details of each theme using the theme detector feature of our custom tool Koala Inspector. You can try our Shopify theme detector feature to see the theme used on any Shopify store for free.

Let’s take a look at the top 20 minimalist Shopify themes in 2025.

20 Best Shopify Minimalist Themes

Theme	Developer	Price	Shopify 2.0 Compatible	Theme Styles	Customization Level	Mobile Page Speed	Rating
Baseline	Switch (Shopify)	$350	Yes	4 styles (Modern, Editorial, Minimal, Bold)	Medium	62/100	100% (65 reviews)
Alchemy	Clean Canvas Ltd (Shopify)	$300	Yes	3 styles (Modern, Sharp, Clean)	High	40/100	100% (54 reviews)
Minimalista	Segment (Shopify)	$380	Yes	5 styles (Graphite, Quartz, Sapphire, Aquamarine, Citrine)	Medium	30/100	100% (5 reviews)
Blum	SalesHunterThemes (Shopify)	$170	Yes	3 styles (Celia, Solie, Mondo, Crafts)	Medium	62/100	100% (28 reviews)
Be Yours	RoarTheme (Shopify)	$320	Yes	5 styles (Beauty, Trendy, Peace, Sweet, Dark)	High	52/100	99% (442 reviews)
Pipeline	Eight Themes(Shopify)	$360	Yes	4 styles (Clean, Bright, Dark, Light	High	52/100	98% (190 reviews)
California	Small Victories (Shopify)	$240	Yes	4 styles (Generic, Startup, Fashion, Art)	High	54/100	97% (79 reviews)
Kingdom	Krown Themes (Shopify)	$260	Yes	3 styles (King, Queen, Prince)	High	65/100	97% (200 reviews)
Responsive	Out of the Sandbox (Shopify)	$240	Yes	4 styles (London, New York, Paris, San Francisco)	Medium	30/100	96% (332 reviews)
Canopy	Clean Canvas Ltd (Shopify)	$300	Yes	4 styles (Elegant, Craft, Natural, Light)	High	50/100	96% (134 reviews)
Highlight	KrownThemes (Shopify)	$280	Yes	3 styles (Modern, Single, Art)	Medium	53/100	95% (38 reviews)
Streamline	ArchetypeThemes (Shopify)	$360	Yes	3 styles (Core, Luxe, Hype)	High	58/100	95% (291 reviews)
Fetch	Archetype Themes (Shopify)	$360	Yes	3 styles (Bark, Hush, Play)	Medium	51/100	95% (19 reviews)
Editions	Pixel Union (Shopify)	$250	Yes	3 styles (Spring, Modern, Light)	Medium	53/100	94% (82 reviews)
Vantage	We are Underground LLC (Shopify)	$250	Yes	5 styles (Clean, Dark, Light, Simple, Bright)	High	39/100	93% (217 reviews)
Broadcast	Invisible Themes (Shopify)	$360	Yes	4 styles (Clean, Modern, Bright, Bold)	High	54/100	91% (211 reviews)
Stockholm	Superfine (Shopify)	$380	Yes	5 styles (Default, Beauty, Styles, Accessories, Crafts)	High	51/100	91% (11 reviews)
Spark	Fluorescent Design Inc (Shopify)	$320	Yes	3 styles (Chic, Clean, Minimal)	Medium	53/100	90% (29 reviews)
Vendy Pro	ZEMEZ (themeforest)	$59	Yes	Minimalist, User-friendly	Medium	41/100	87% (48 reviews)
Craft	Shopify	Free	Yes	3 styles (Natural, Earthy, Bold)	Medium	65/100	62% (16 reviews)

1. Be Yours

Be Yours is a premium theme with clean, airy aesthetic and focus on product photography.

Theme Details

Developer: RoarTheme (Shopify)

Price: $320

Theme Styles: 5 styles (Beauty, Trendy, Peace, Sweet, Dark)

Shopify 2.0 compatible: Yes

Mobile Speed: 52/100

Rating: 99% (442 reviews)

Customization Level: High

Theme Features 

• Versatile features thanks to OS 2.0 
• A range of product-oriented features
• Plenty image-previewing features
• Focus on customer experience 

Pros of Be Yours Theme

• Quick to use and easy to set up
• Adaptable to various niches – fashion, jewelry, beauty, and fitness
• A minimalist style suitable for product photography
• 5 pre-configured presets

Cons of Be Yours Theme

• E-commerce businesses with a smaller audience might find this theme costly
• Not adaptable for all industries

Who Is the Theme For

• Dropshippers 
• Stores offering in-person selling 
• Startups and new businesses

2. Pipeline

Theme Details

Pipeline is an image-first theme with a focus on storytelling and lifestyle branding.

Developer – Eight Themes(Shopify)

Price – $360

Theme Styles – 4 styles (Clean, Bright, Dark, Light)

Shopify 2.0 compatible – Yes

Speed – 52/100

Rating – 98% (190 reviews)

Customization Level: High

Theme Features 

• A vibrant, multi-colored menu
• Quick viewing and enhanced search for convenience
• Premium effects for scrolling images in detail
• Content sections for all types of texts and images 
• Easily modified homepage

Pros of Pipeline Theme

• Clean, bright, dark, and light presets
• Looks good on all types of devices 
• Well-structured theme with a trendy design
• Many customization options

Cons of Pipeline Theme

• Expensive compared to other themes
• Its high-end, luxurious design is unsuitable for stores selling everyday goods

Who Is the Theme For

• Luxury stores
• Physical stores
• High-volume stores
• Visual storytelling brands

3. Kingdom

Kingdom is another image-focused theme, designed around a stylish signature sidebar.

Theme Details

Developer –  Krown Themes (Shopify)

Price – $260

Theme Styles – 3 styles (King, Queen, Prince)

Shopify 2.0 compatible – Yes

Speed – 65/100

Rating – 97% (200 reviews)

Customization Level: High

Theme Features 

• You choose the centered product you’d like to highlight
• Visitors won’t ever miss out on new content thanks to vertical slides
• All navigation elements can be found easily on one sidebar area

Pros of Kingdom theme

• A range of customization options 
• Regularly updated
• Four preset styles
• Simple set-up steps 

Cons of Kingdom Theme

• Additional technical support is needed for significant modifications and adjustments  
• Text won’t particularly stand out with Kingdom 

Who Is the Theme For

• Brands relying on images
• High-volume stores

4. Streamline

Streamline is an apt-name for a minimalist theme. This is a performance-optimized theme with a focus on clean design and fast loading times. However, it only scores a 58 on our mobile speed test, this is still a very solid performing theme overall.

Theme Details

Developer –  ArchetypeThemes (Shopify)

Price – $360

Theme Styles – 3 styles (Core, Luxe, Hype)

Shopify 2.0 compatible – Yes

Speed – 58/100

Rating – 95% (291 reviews)

Customization Level: High

Theme Features

• Quick product preview to find everything in one place 
• Well-organized, mobile-friendly menu
• Eye-catching animations 
• Filters so that buyers decide which products appear where
• Sub-collections for easy browsing

Pros of Streamline Theme

• Text and image-fading animations make this minimalist Shopify theme appealing to the younger audience
• Sleek aesthetic enhanced with rich customization options
• Adjustable to your online presence needs
• Quick loading content

Cons of Streamline Theme

• Too modern or animated for those who are fond of traditional looks 
• It seems to lack the calming appeal other Shopify minimalist theme examples bring.

Who Is the Theme For

• Brands incorporating visuals or limited promotions
• Brands doing in-person selling 

5. Vantage

Vantage has stunning looks with plenty of class for brands who utilize its strong product and collection display options. Responsive & built for stores of all sizes.

Theme Details

Developer –  We are Underground LLC (Shopify)

Price – $250

Theme Styles – 5 styles (Clean, Dark, Light, Simple, Bright)

Shopify 2.0 compatible – Yes

Speed – 39/100

Rating – 93% (217 reviews)

Customization Level: High

Theme Features 

• Organized sections for a smooth transition from one collection to another
• A range of marketing and conversion-related features 
• Product and collection-focused sections
• Sale notifications and customer feedback  

Pros of Vantage Theme

• Its sleek design exudes minimalism  and elevates your store’s look
• Simple, light, bright, or dark style is possible 
• A product-focused layout
• Conversion-focused approach 
• Easy navigation

Cons of Vantage Theme

• Suitable for an overt marketing approach only
• Too many features make it difficult to navigate

Who Is the Theme For

• Dropshippers 
• Physical stores
• Businesses looking for an easy and quick setup

6. Baseline

Baseline puts a strong focus on typography, ideal for brand storytelling and a clean presentation.

Theme Details

Developer –  Switch (Shopify)

Price – $350

Theme Styles – 4 styles (Modern, Editorial, Minimal, Bold)

Shopify 2.0 compatible – Yes

Speed – 62/100

Rating – 100% (65 reviews)

Customization Level: Medium

Theme Features 

• Fast loading speed
• SEO friendliness
• Color swatching for your product to be presented in vivid color
• Various menu features 
• Displaying various shipping offers  

Pros of Baseline Theme

• Makes a shop look and feel current
• Tidy and uncluttered page
• Rich customization options 
• Quick to load 

Cons of Baseline Theme

• Among the most expensive Shopify minimalist theme examples 
• It can appear a bit eccentric 

Who Is the Theme For

• Visual storytellers 
• Brands with lengthy product descriptions 

7. Responsive

The responsive theme offers a sleek and adaptable design, perfect for showcasing products with full-width imagery.

Theme Details

Developer –  Out of the Sandbox (Shopify)

Price – $240

Theme Styles – 4 styles (London, New York, Paris, San Francisco)

Shopify 2.0 compatible – Yes

Speed – 30/100

Rating – 96% (332 reviews)

Customization Level: Medium

Theme Features 

• Paris, London, San Francisco, and New York preset styles 
• Various features related to viewing and managing shopping cards
• Various marketing alerts to notify customers 
• High-resolution image display

Pros of Responsive Theme

• Supporting full-width imagery
• Enhancing the look of a product 
• Adaptable on different devices
• Effective customization options 
• Seamless navigation

Cons of Responsive Theme

• Not suitable for Shopify stores using minimal theme features without high-quality imagery
• Not convenient for shops that don’t want many product-popping features
• Other themes offer more layout variety

Who Is the Theme For

• In-person selling stores
• High volume stores 
• Brands with lengthy product descriptions

8. Broadcast

The clean style of the Broadcast Shopify theme is designed for high-volume and physical stores. It offers features like countdown timers, color swatches, stock counters, and in-menu promotions.

Theme Details

Developer –  Invisible Themes (Shopify)

Price – $360

Theme Styles – 4 styles (Clean, Modern, Bright, Bold)

Shopify 2.0 compatible – Yes

Speed – 54/100

Rating – 91% (211 reviews)

Customization Level: High

Theme Features 

• Features that highlight sales and special offers 
• Various features that create a sense of urgency
• Many premium cart-related features 
• Image-sliding options

Pros of Broadcast Theme

• A vast amount of features and design styles
• A page that immediately hooks visitors 
• Adaptable enough to resonate with any brand or niche 

• User-friendly interface requires almost no effort

Cons of Broadcast Theme

• Not among the best minimalist Shopify themes for newcomers
• Some features are highly advanced and require previous coding knowledge
• Mastering too many features takes time

Who Is the Theme For

• High-volume stores
• Physical stores
• Stores focused on marketing and conversion optimization

9. Vendy Pro

The vendy pro theme has an intuitive interface and features for a smooth shopping experience.

Theme Details

Developer –  ZEMEZ (themeforest)

Price – $59

Theme Styles – 2 styles (Minimalist, User-friendly)

Shopify 2.0 compatible – Yes

Speed – 41/100

Rating – 87% (48 reviews)

Customization Level: Medium

Theme Features 

• Option to incorporate wishlists 
• Prioritizing product display with mega menu and product quick view
• Sale boosting features such as a Countdown timer and advanced product filter

Pros of Vendy Pro Theme

• Mobile-friendly design
• Wide selection of fifteen finished homepage designs 
• Conversion-oriented 
• An ideal starting point for creating any type of shop

Cons of Vendy Pro Theme

• An expensive Shopify minimalist theme
• Not everyone is ready to pay extra for advanced technical support
• Getting all the integrations can be unattainable for some
• Not suitable for those who prefer a memorable Shopify theme minimal aesthetic 

Who Is the Theme For

• Shops prioritizing a quick-loading site 
• Anyone wanting a highly flexible theme 

10. Canopy

Canopy is a highly customizable Shopify theme with powerful promotional and cross-selling sections, and highly focused on image presentation.

Theme Details

Developer –  Clean Canvas Ltd (Shopify)

Price – $300

Theme Styles – 4 styles (Elegant, Craft, Natural, Light)

Shopify 2.0 compatible – Yes

Speed – 50/100

Rating – 96% (134 reviews)

Customization Level: High

Theme Features 

• SEO-friendliness 
• Cross-selling and promo banners
• Various search-related features 
• Many display options

Pros of Canopy Theme

• Perfect for outstanding food imagery closeups
• Many marketing features that can win over potential customers
• Advanced search options give an exclusive shopping experience 
• Quick loading time

Cons of Canopy Theme

• It might require some technical understanding on the part of users
• Too many features can overwhelm users

Who Is the Theme For

• Brands in the food and drink industry 
• Large-class selling brands
• Dropshippers 

11. Blum

Blum is a theme designed wit fashion and beauty businesses in mind, offering a clean and modern aesthetic.

Theme Details

Developer –  SalesHunterThemes (Shopify)

Price – $170

Theme Styles – 3 styles (Celia, Solie, Mondo, Crafts)

Shopify 2.0 compatible – Yes

Speed – 62/100

Rating – 100% (28 reviews)

Customization Level: Medium

Theme Features 

• 20+ layouts and animations 
• Mobile-optimized theme
• Exceptional page speed
• Many image-related features, including zooming, rollovers, and galleries.

Pros

• Suitable for product photography-oriented businesses
• Visually memorable and eye-catching
• Rich customization offerings help you make a statement 
• Not that expensive compared to other minimalist Shopify themes

Cons

• Many complex options that might be too much for newcomers 
• It requires a certain Shopify theme experience to understand how it functions 

Who Is the Theme For

• Fashion businesses
• Visual storytelling brands
• Businesses that frequently run-time-based promotions

12. Spark

Spark is a versatile, responsive, Search Engine Optimized premium Shopify theme designed for direct-to-consumer brands, drop-shippers and first-time merchants

Theme Details

Developer –  Fluorescent Design Inc (Shopify)

Price – $320

Theme Styles – 3 styles (Chic, Clean, Minimal)

Shopify 2.0 compatible – Yes

Speed – 53/100

Rating – 90% (29 reviews)

Customization Level: Medium

Theme Features 

• Various cart options
• Blogs and FAQs for standout content
• Enhanced searching and infinite scrolling options for effective product discovery
• Drag-and-drop feature sections

Pros

• Allows you to create content that resonates with your brand
• Its customer testimonials feature can help you build trust and credibility 
• Its SEO-friendly design helps you get traffic
• A rapidly loading page that doesn’t make customers wait

Cons

• Primarily made for content
• Images wouldn’t particularly stand out with this one
• Not suitable for shops relying on visual storytelling 

Who Is the Theme For

• Direct-to-consumer brands
• Dropshippers 
• First-time merchants 

13. Stockholm

Stockholm is a beautiful, unique design that blends minimalism with visual appeal.

Theme Details

Developer –  Superfine (Shopify)

Price – $380

Theme Styles – 5 styles (Default, Beauty, Styles, Accessories, Crafts)

Shopify 2.0 compatible – Yes

Speed – 51/100

Rating – 91% (11 reviews)

Customization Level: High

Theme Features 

• OS 2.0 version available 
• Advanced cart and checkout features 
• Many image scrolling and sliding options
• Back-to-top and infinite scroll options

Pros

• A clean and minimalistic design
• Offers five different theme styles to choose from
• Works for a range of catalog sizes
• Special offers and promotions cannot go unnoticed thanks to the advanced promotion features

Cons

• This Shopify minimalist theme offers only a few background hues for each section block
• Its design can be labeled dull or characterless

Who Is the Theme For

• Health industry goods stores
• Home goods stores

14. Highlight

The Highlight Shopify theme offers a visually striking design perfect for showcasing products with creative layouts.

Theme Details

Developer –  KrownThemes (Shopify)

Price – $280

Theme Styles – 3 styles (Modern, Single, Art)

Shopify 2.0 compatible – Yes

Speed – 53/100

Rating – 95% (38 reviews)

Customization Level: Medium

Theme Features 

• In-store pickups and card note 
• Various image editing options 
• Many marketing and promo features 
• Advanced searching and scrolling buttons

Pros

• Many customization options 
• Creative and engaging product display 
• High-resolution images 
• Large product description area 

Cons

• Suitable for smaller stores only
• Too many features can be overwhelming for newcomers

Who Is the Theme For

• Artistic stores
• Visual brand storytellers
• Brands that offer lengthy product descriptions 

15. California 

California is a clean, simple, and focused on an elegant user experience.

Theme Details

Developer –  Small Victories (Shopify)

Price – $240

Theme Styles – 4 styles (Generic, Startup, Fashion, Art)

Shopify 2.0 compatible – Yes

Speed – 54/100

Rating – 97% (79 reviews)

Customization Level: High

Theme Features 

• Sticky headers and enhanced searching options to find products quickly 
• Image zooming, rollovers, and galleries for an immersive visual experience 
• Promo banners and pop-ups to make visitors convert 
• Pre-ordering and quick buying option

Pros

• Outstanding user experience
• Customers navigate through the products easily 
• Adaptable to many types of brands
• The attractive pop-ups and banners can convert a visitor into a buyer

Cons

• Learning curve required 
• This minimalism-oriented theme comes with a price tag too high for small businesses

Who Is the Theme For

• Visual brand storytellers
• Brands that need lengthy product descriptions

16. Editions

Editions is all about space and style. With incredible font, color, and style customization options.

Theme Details

Developer –  Pixel Union (Shopify)

Price – $250

Theme Styles – 3 styles (Spring, Modern, Light)

Shopify 2.0 compatible – Yes

Speed – 53/100

Rating – 94% (82 reviews)

Customization Level: Medium

Theme Features 

• Marketing features, including FAQs and stock counters
• Quick buying and cart notes
• Image viewing options
• Infinite scrolling and product filtering and sorting option

Pros

• A clear and spacious design 
• Your featured product is in the spotlight 
• Product-exploration in detail
• Visitors experience a visually immersive experience

Cons

• Limited cart and checkout options
• If you seek a Shopify theme that ticks all the boxes in terms of features, this one might not work

Who Is the Theme For

• Stores that raise money 
• Physical shops 

17. Fetch

Fetch a design for modern pet supply stores. This theme is playful, minimalist, and flexible.

Theme Details

Developer –  Archetype Themes (Shopify)

Price – $360

Theme Styles – 3 styles (Bark, Hush, Play)

Shopify 2.0 compatible – Yes

Speed – 51/100

Rating – 95% (19 reviews)

Customization Level: Medium

Theme Features 

• Advanced searching options
• Various image sliding and zooming options
• Promo pop-ups, badges, and banners
• Quick buying and pre-ordering

Pros

• A user-friendly interface 
• Advanced performance optimization 
• Adds a playful touch to your shop
• Elevates your business’s online presence

Cons

• Since this is a feature-rich theme offering many customization options, its price is higher
• A free minimalist Shopify theme might seem like an attractive solution for those who want a less advanced one

Who Is the Theme For

• Pet supplies 
• Dropshippers
• Physical stores

18. Minimalista

The Minimalista theme features a modern, minimalist design with a standout dark mode.

Theme Details

Developer –  Segment (Shopify)

Price – $380

Theme Styles – 5 styles (Graphite, Quartz, Sapphire, Aquamarine, Citrine)

Shopify 2.0 compatible – Yes

Speed – 30/100

Rating – 100% (5 reviews)

Theme Features 

• Sticky and slide-out cart options
• Blog with a FAQ page option
• Various image and product viewing features 
• Infinite scrolling and enhanced searching

Pros

• A dark mode for a modern and dramatic look 
• Attracts a fashion-forward audience
• Dynamically puts your product in the spotlight
• Full-screen video enhances visibility

Cons

• An exclusive Shopify minimalist theme like Minimalista can be quite expensive for smaller shops 
• It won’t work for those looking for a traditional Shopify theme 

Who Is the Theme For

• Visual storytellers
• Physical stores
• High-volume stores

19. Alchemy

Alchemy features unique design features for smaller stores with high quality images selling products like coffee, luggage, bath salts, watches. 

Theme Details

Developer –  Clean Canvas Ltd (Shopify)

Price – $300

Theme Styles – 3 styles (Modern, Sharp, Clean)

Shopify 2.0 compatible – Yes

Speed – 40/100

Rating – 100% (54 reviews)

Customization Level: High

Theme Features 

• Many promo features 
• Cart notes and in-store pick-ups
• High-resolution pictures and animation to boost aesthetic
• Enhanced searching and sticky headers

Pros

• A quick-to-load page
• Uses a customer-oriented approach 
• Offering a cross-platform interactivity 
• Available to customers from all regions 

Cons

• Might appear basic
• Larger stores can’t consider it an option 

Who Is the Theme For

• Small stores
• Stores relying on high-quality images 

20. Craft

Craft is perfect for stores with larger inventories, offering excellent navigation and filtering options.

Theme Details

Developer –  Shopify

Price – Free

Theme Styles – 3 styles (Natural, Earthy, Bold)

Shopify 2.0 compatible – Yes

Speed – 65/100

Rating – 62% (16 reviews)

Customization Level: High

Theme Features 

• Cart notes and quick buying options
• Image zooming and rolling over options
• Product reviews and recommended products section
• Many preset themes to choose from

Pros

• Rich and compelling storytelling  
• Showcases products in their best light
• Template choosing is made easy 
• A quick launch with minimal effort

Cons

• Unsuitable if you yearn for a one-of-a-kind look in your shop
• Not the best for businesses outside of the decor industry 

Who Is the Theme For

• Home and decor industry
• Brands relying on images and visual brand storytelling

What to look for in a shopify minimalist theme

Recognizing outstanding minimalist themes for Shopify isn’t merely about appearance—it’s about pairing impressive design with superior ease-of-use. 

When looking for the ideal minimalist theme, focus on 3 key factors: captivating aesthetics, fluid navigation, and responsive design.

Captivating Aesthetics

Top-tier minimalist themes offer a clean, clutter-free layout. They equip your site with an attractive, modern look that enhances your products, not overshadown them. 

Fluid Navigation

A well-designed minimalist Shopify theme prioritizes user experience, providing straightforward navigation. Shoppers must effortlessly move between product lists and item detail pages. 

Responsive Design

Your Shopify theme must adapt to different screen sizes and devices, offering an equally appealing and functional experience whether your customer is shopping from a desktop, tablet, or smartphone.

What are the benefits of using a minimalist theme?

When using a Shopify minimalist theme there are 5 main benefits for your online store:

1. Enhanced User Experience

Minimalist themes are renowned for clean designs that direct attention to the products. By keeping the design elements simple, your customers stay focused on what matters – the products. So, they find what they’re after more quickly, which can lead to increased conversions.

2. Outstanding Product display

High quality product images stand out against a clean, minimalist backdrop, resulting in effective product showcasing. These themes provide ample space for product descriptions, improving communication of product features and benefits to your customers.

3. Mobile-Friendly Design

With the surge in mobile users, a mobile-friendly site is no longer an optional add-on. It’s paramount. Minimalist themes often come with inherent mobile-friendly designs that ensure smooth operation on all screen sizes.

4. Faster Website Load Times

Intricate design elements can slow down your site’s load time, leading to higher bounce rates. Minimalist themes, with their streamlined designs, pave the way for faster website load times, potentially improving your site ranking on search engines.

5. Ease of Navigation

Minimalist themes help users navigate your website with a breeze. They incorporate clear menus and categories, reducing the probability of users getting lost and leaving out of frustration.

What are the advantages of paid minimalist themes?

While free themes sound appealing, premium, or paid themes, offer 4 significant advantages.

1. Customizability

You’ll get to tailor your theme to reflect your brand and style. Premium themes often include a broader range of design elements, fonts, and colors to select from.

2. Performance Enhancement

Performance enhancement is another benefit to note. Paid themes often undergo rigorous testing, eliminating potential bugs or glitches. This ensures smooth function, enhancing your website’s speed and shopper’s experience.

3. Regular Updates

Third on the list, premium themes keep up with industry evolution. Regular updates by developers ensure compatibility with new Shopify features and standards.

4. Exclusivity

More importantly is exclusivity. Paid themes are less commonly used, meaning your website can flaunt a unique and distinctive look, setting you apart in the crowded market.